Blend their tone with your storytelling flair. Instead of just mimicking the voice, tell the brand’s backstory—what’s the journey behind it? Use this narrative as a foundation, and then layer in your creativity through unique angles or unexpected details that still resonate with their established voice. For example, if the brand is formal, infuse subtle wit or clever analogies that align with their professionalism. Writing routines and creative brainstorming can keep enhance your creativity. Don't just echo the brand take the challenge and elevating it with fresh, engaging content.

- Identify your peak creative time and schedule writing sessions accordingly. - Follow the brand’s guidelines on tone and voice to ensure consistency. - Request references or previous samples to understand the brand's style better. - Start with rough drafts to brainstorm ideas before refining them into polished copy.

While I definitely value my own creativity, I find that morphing myself into different brands is as creative as it gets. This act challenges me in ways nothing else does, and forces me to think in ways I don't normally think. This is the ultimate creative expression for me. Sometimes it's all about changing your perspective on the work and realizing that writing within a brand voice is not eliminating your creativity, but challenging the way you use it.

Maintaining a creative edge in copywriting while matching a client's brand voice is all about striking the right balance between innovation and authenticity. For me, the first step in the process is understanding the client's ethos, values, audience, and unique selling points. This foundation allows me to craft messages that resonate genuinely. From there, I infuse fresh perspectives, unique analogies, and compelling storytelling techniques that align with the brand's tone. By constantly exploring industry trends, researching experimenting with language, and listening to feedback, one can ensure the copy reflects the brand accurately and captivates and engages the audience, driving meaningful connections.

Pour garder mon avantage créatif en copywriting, tout en respectant la voix de marque de mon client, je m’immerge dans son univers (valeurs, audience, ton), je crée des guidelines claires pour la cohérence et j’utilise des techniques de brainstorming pour injecter une touche d’originalité. Je teste régulièrement aussi pour voir ce qui fonctionne, reste attentive aux feedbacks. Bref, je reste alignée sur leur style, mais je n’hésite pas à pimenter avec ma touche perso !