(A) TALK TO THE CLIENT. They know the brand the best and what they say will help more than any target audience you measure. (B) Do a competition analysis to see what they're not talking about. Any gaps in their communication, you can use it to your advantage and lure your audience in. (C) Your copy should recognize the pulse of the times and trends.

When you're hired to write for a brand your voice becomes their voice. Meaning, you don't worry about how you prefer to write - you figure out how to write in a clear and concise way that promotes the brand and makes conversions easier for their customer.

Start by getting to know the brand’s personality and values. Is it luxurious and high-end, or trendy and youthful? Look at their current marketing materials, website, and social media to understand their tone and style. Identify key elements of the brand’s voice. For a fashion brand, this could include a chic, sophisticated tone or a playful, bold approach. Adjust your writing style to align with the brand’s voice. If the brand is high-fashion and luxurious, use sophisticated and polished language. Using industry-specific language establishes credibility. Words like “couture,” “runway,” or “streetwear” should be used appropriately based on the brand’s focus.

Renovar a voz de uma marca de moda envolve ajustar o estilo de comunicação para refletir a identidade única da marca, de forma a se conectar com o público e transmitir seus valores. Para fazer isso de forma eficaz, aqui estão os principais passos que eu seguiria: Entender a Identidade e o Posicionamento da Marca Definir o Tom e a Personalidade da Marca Incorporar Tendências e Relevância Cultural Testar e Refinar a Voz

Curious about fashion's latest trends? When revamping a fashion brand's voice, I dive deep into their current identity and target audience. I first analyze their existing content, brand values, and market position. Then, I adapt my writing style to reflect their unique style—be it classic, edgy, or casual. I ensure my tone aligns with their visual elements and messaging. Whether it’s playful or sophisticated, my goal is to make every piece resonate with the brand’s essence and engage their audience authentically.