Vous passez du marketing traditionnel au marketing d’influence. Comment savoir si vous êtes prêt ?

You know you're ready to transition from traditional marketing to influencer marketing when you have a well-defined goal that aligns with your overall marketing strategy. For example, if your goal is to increase brand awareness among a younger demographic, influencer marketing can be an effective strategy. You should also have a clear understanding of your target audience and how influencers can help you reach them. Additionally, ensure you have the resources and expertise to execute an influencer marketing campaign effectively.

Tradition & technology, always go hand in hand. It has always been a debate, as long as human history has been documented, whether one should stick to their roots or embrace the change that the ever-pacing modern world brings. And like most other fields of expertise, marketing is no different. Traditional marketing has its own perks while influencer marketing is the call of the hour. If you were to study a data set of a target market for a particular brand, you would observe that a market is as diverse & as vivid as any other product/service more or less, hence, you have to go with a blend of traditional & influencer marketing. Traditional marketing is rigid/static while influencer marketing is dynamic & brings in immediate results.

Algunas ideas para empezar: - Objetivo principal siempre a la vista. - Valora tus conocimientos y como ampliarlos. - El éxito depende de tu estilo de vida, esta alineado?

One thing I've found helpful is determining the effectiveness of a marketing campaign, however it can become challenging if leaders don’t know what to measure. While stating your overall goal is a good start, objectives must be specific enough to tie back to data you can collect and analyze.

To know if you're ready to transition from traditional marketing to influencer marketing, focus on understanding your audience's preferences and behavior. For example, if you've been running traditional ad campaigns for a clothing brand targeting millennials, and you notice that your audience engages more with fashion influencers on social media, it's a sign that influencer marketing could be effective. When you know your audience's preferences, you can tailor your influencer campaigns to resonate better with them, leading to more successful outcomes.

In my experience, having a realistic budget is really an important pointer specially for a transition from traditional marketing to influencer marketing. This is important because just like any other form of marketing, a value exchange is the foundation to promote the service or product. Some organisations jump into influencer marketing with little to no budget expecting that the influencer will compromise which ultimately leads to a flop campaign not able to reach the right audience.

To know if you're ready to transition from traditional marketing to influencer marketing, one key factor is having a realistic budget. Ensure your budget can cover influencer fees, content creation, and campaign management. For example, if your traditional marketing budget for a product launch was $10,000, consider allocating a portion (e.g., $3,000-$5,000) to influencer marketing. This allocation demonstrates your readiness to invest in influencer partnerships and indicates a shift in your marketing approach.

You know you're ready for the transition to influencer marketing when you have a clear message that resonates with your target audience. For example, if you're promoting a new skincare brand, your message should focus on the product's benefits, uniqueness, and how it solves a specific problem. Once you have this message, you can work with influencers who align with your brand values and have an audience interested in skincare, ensuring your message reaches the right people.

By targeting a specific audience with a clear message, your target audience will have a clear understanding of who you are and what you stand for. A message that resonates with your audience also sets you apart from your competitors. By making your brand recognizable, you set it up for success.

Switching from traditional to influencer marketing feels like a big leap, but this digital time has made many brands do it. Seeing brands do it showed me how authentic and effective it can be. It's not about just pushing products; it's about connecting with people who genuinely like what you're about. It's not just about improving sales, it's about refreshing your marketing approach. Moving from shouting into a megaphone to having a meaningful conversation makes a huge difference. So, when you're ready for something that makes you feel connected to your audience and wants audience to related to the brand and , that's when to try influencer marketing.

You can find your USP at the intersection of what you do best, what your customers desire, and what your competition lacks. In order to successfully implement this message strategy, you must first identify what sets your practice apart from others and what resonates with your customers.