Vous travaillez dans une carrière de marketing d’influence à haute pression. Comment gérer le stress et éviter l’épuisement professionnel ?

Expanding your creative horizons beyond just paid projects is key to managing stress in influencer and entertainment marketing. Relying solely on paid work can lead to frustration and burnout when clients provide feedback and revisions. Creative work is deeply personal, and it can be disheartening when your vision doesn't align perfectly with the client's. By nurturing personal creative outlets alongside paid projects, creators can maintain a balanced perspective. This outside work serves as a source of personal expression, empowering creators to approach their paid projects with renewed energy and resilience. Ultimately, diversifying your creative output can alleviate the pressure and stress associated with client demands.

One of the best ways I personally recommend (and follow) is setting boundaries at work and taking time out for yourself. While at work, give it your best and finish work on time. Time management definitely plays a key role. Once you are done with the day's work, switch off from work completely. That is your 'Me Time'. Indulge in activities that make you happy - it can be anything from cooking, dancing, painting, reading a book or even just lazing around with your loved ones or dog or pets. I will never suggest only meditating as it doesn't work for all. Doing little things matter a lot. If it makes you happy and relaxed, don't worry if it doesn't make sense to anyone else. You do you.

On a practical level, I've set all our IG accounts to 'quiet mode' from 8pm to 8am so there aren't any push notifications during that time. We don't miss anything, it's all there when you go into the app. But if, like me, you find it hard to resist tapping when a notification pops up, this will help reduce the temptation outside core hours.

A lesson I learned the hard way is that 'Perfectionism' can be a double-edged sword. While aiming for perfection in every task may seem admirable, it often leads to unnecessary stress and makes tasks feel burdensome. I've come to understand that every task has its own learning curve, and it's essential to approach activities with flexibility and an openness to learning. Accepting that mistakes are a natural part of growth and development has been a valuable lesson. Striving for excellence, rather than perfection, allows room for growth and innovation. With time and practice, perfection will naturally follow.

Like any emotion, stress "all in your head". When an incident triggers your "fight or flight" response, your brain goes to work giving your body the signals it needs to prepare for life-threatening/saving action. Luckily, most influencer marketing work is not life-or-death and certain practices can help quiet your mind & reduce your brain's bio-chemical "overreaction" to non-life-threatening situations. The following practices have helped me significantly: 1. Daily journaling when first waking up. 2. Meditating for 10+ minutes a day. 3. Exercising for 45-75 mins before work. 4. Reducing consumption of refined sugar. 5. Going to bed earlier, with phone in separate room. 6. Reading for 15-30 mins before lights out. 7. Drinking more water.

One of the most essential aspects that aid in setting boundaries is transparent communication from the start. Honesty with what you can and cannot accommodate reduces the stress driven from back and forth negotiations and expectations that are not aligned with what your business is capable of. It’s important to be very helpful and welcoming but it’s also important to be honest and straightforward to ensure respect is mutual.

Be comfortable expressing your availability and workload to internal teams and your clients when prepped for an upcoming campaign. No one wins if you aren't able to allocate adequate resources to a campaign.

Learning how to say no will be one of the most, if not the most, powerful and impactful thing you can master for your professional and personal growth.

Clear boundaries and priorities are key in sustaining any role. When you're working in Influencer Marketing specifically, you're dealing with talent and sometimes those boundaries are the hardest to hold because we want to please our influencers, get what we need, but make sure they're excited and happy with their experience. One of my boundaries is not giving talent managers or creators a direct line to me unless absolutely necessary. Email is where we should be keeping our comms.

You must set clear boundaries between work and personal life. Designate specific times for work and leisure activities, and try to stick to them as much as possible. First of all set specifik work hours and communicate them clearly to your clients. Dont hesitate to decline requests or commitments that exceed your bandwidth or interfere with your personal time. Once you've established boundaries, stick to them as much as possible. Consistently enforcing your boundaries helps reinforce them and fosters respect from others.

A daily walk in the morning or in the afternoon is the perfect way to reset your day. Stressful presentation? Take a walk beforehand. Hard conversation with your peer? Take a walk afterward. It's simple and free.

While it might seem counterintuitive to slow down, humans aren't machines or race cars. Even a factory owner wouldn't keep their most valuable machine operational 24/7. Regular maintenance and cleaning would be necessary to guarantee its longevity. Similarly, balance is crucial for us too. It revitalizes us, sparking creativity, and enhancing our problem-solving skills. There's merit in taking a breather to regain momentum.

Remember that to show up as your best for your client and coworkers, you need to take time for yourself. Prioritize yourself but constantly challenge yourself to try new things and look at ways you can better yourself through meditation, therapy, fitness, or whatever hobby or task allows you to nurture your own mind, body and spirit.

I make starting my day with gratitude, walking and weight lifting a priority, I know this helps me start the day with the right mindset and sets the tone for the day. And during the day I also take breaks when I feel like I am stressed, sometimes just being mindful about drinking a cup of tea helps me calm down.

Taking regular breaks is crucial for managing stress and maintaining productivity. Working non-stop can lead to exhaustion, burnout, and decreased performance. It's important to schedule time for yourself every day to recharge and do activities that bring you joy. Whether it's reading a book, listening to music, meditating, exercising, or spending time with loved ones, these breaks can help clear your mind, uplift your mood, and reignite your motivation. Remember, self-care is essential for your overall well-being. So don't forget to take those much-needed breaks and prioritize your happiness.

Don’t underestimate the value in cohorts, squads, & groups. I’ve found so much support and value in the places I least likely thought. Don’t assume folks don’t have something to offer you because they come from a variant or even drastically different background, some of my best advisers and nuggets thus far have come from those spaces and connections.

Evite interações frequentes com pessoas negativas e busque apoio social… Reconhecer quando é necessário buscar ajuda de um profissional de saúde mental.

Stress can often make us feel isolated, frustrated, or insecure. That's why it's so important to seek support and feedback from others who understand our challenges and goals. Reaching out to colleagues, mentors, peers, or coaches can provide valuable advice, guidance, and encouragement. Additionally, joining online or offline communities of influencer marketers allows us to network, learn, and share experiences with like-minded individuals. Seeking support and feedback not only offers valuable perspective, but it also helps boost confidence and provides inspiration. Remember, you're not alone in this journey, and there are others out there who can offer the support you need.

Connect with colleagues, mentors, or online communities to share experiences and gain valuable insights. Their advice and encouragement can provide perspective and boost confidence. Join influencer marketing networks for networking and learning opportunities. Remember, you're not alone in facing challenges – seeking support can inspire and motivate you.

There is a unique kind of support that other people in your field can lend when you're feeling overwhelmed. I often find the most supported and encouraged when I take the time to connect to my peers and my network about the aspects of my job that are bothersome or giving me the most grief. Not only can your network and peers give you real actionable advice and ideas, they can also give you that much needed perspective at times.

In an industry as dynamic and ever-evolving as influencer marketing, effectively navigating challenges and obstacles is paramount. It's crucial to view stress not as a hindrance, but rather as constructive feedback that can be leveraged for growth. Adapting to new trends and changes within the market is essential, as the industry landscape continues to shift. Remaining flexible and receptive to constructive feedback is imperative for sustained success. Embracing past experiences and challenges as learning opportunities facilitates ongoing adaptation to industry changes.

View challenges as opportunities for development in the dynamic field of influencer marketing. Learn from both successes and failures, and seek feedback to refine your approach. Stay open to acquiring new skills and knowledge, and welcome change as a chance for improvement. By continuously evolving, you'll enhance your resilience and adaptability in navigating stressors.

Learning and growth are essential in the ever-changing field of influencer marketing. Instead of viewing stress as a negative, we can see it as an opportunity for personal and professional development. By embracing challenges and learning from our experiences, we can adapt, innovate, and improve. Reflecting on both our successes and mistakes, seeking feedback, and staying updated on the latest trends and insights can help us stay ahead in this dynamic industry. Remember, every challenge is a chance to learn and grow.

Always be learning. I’m a naturally inquisitive & curious person. I love to understand how things work and why. I encourage my team to always be learning and enjoy the moments I’ve learned something new and am able to sage it with them. It’s like life hacks but work ones. I think in having a business and being of entrepreneur spirit I enjoy the possibilities and engaging my team to think of them too. I think lastly and more importantly, be open, you don’t know everything, surround yourself with people that counter set you.

In the ever-evolving landscape of influencer marketing, I view stress as a catalyst for growth. My journey, from revitalizing brands at Jaizer to leading digital strategies at Tafaseel Group, has taught me to embrace change and learn continuously. Mistakes, successes, and feedback are opportunities that have shaped my expertise. I constantly seek new skills and knowledge, turning every challenge into a stepping stone for improvement.

Influencer marketing is half sales, half marketing. It's a constant look for new profiles (leads), never-ending negotiations, and finally, and hopefully closure. Then the marketing part kicks in, where you need to optimize the conditions for the influencer performance. And then we start again :) People who are drawn to performance-oriented tasks would find it more rewarding as the job might bring burnout due to its repetition and cycles. What helps is a personality that is driven by seeing the results of their actions and fuelled by the success of their deals.

Consult with other influencer marketing professionals, share your challenges and what makes you stress, hear how they deal with it. I bet you will learn a lot. Knowing someone else is dealing with the exact same challenges is very comforting and can be a terrific source of strength. Support each other, learn from each other.

The bulk of stress tied to influencer marketing campaigns often stems from back-and-forth communication & a glaring lack of automation. Mundane tasks, such as tracking which influencer is scheduled to post on any given day or determining whose approval is necessary for a post, rely on primitive methods like Calendar entries. It's a well-acknowledged truth in the industry that intricate workflows demand sophisticated automation solutions. These solutions spotlight the inefficiencies and potential stumbling blocks and pave the way for a more streamlined process. Opting for a platform that simplifies and centralizes your campaign management and communication can significantly alleviate the burdens of running influencer marketing campaigns.

In der Zusammenarbeit ist aus meiner Erfahrung vor allem der persönliche Kontakt wichtig - und dieser vorab bei der Planung, während der Durchführung und bei der Abschlussevaluation. Daraus ergeben sich oft wichtige Erkenntnisse, Missverständnisse lassen sich leichter vermeiden und der Stressfaktor "Erwartungen erfüllen" wird durch klare Kommunikation ausgehebelt.

A lack of clear direction or vision from clients can quickly derail even the most meticulously planned campaigns. You need to set expectations right in the beginning so there is no discord between the client and yourself. Put your foot down before things get out of control because no client is worth it.