Voici comment vous pouvez acquérir de nouvelles compétences en marketing produit en lisant les meilleurs livres.

This is from my experience - I am not a product marketeer by profession. I have been a Product Management Professional through my career. Yet, now I am a "Top Product Marketing Voice", besides being a "Top Product Management Voice" on LinkedIn. I have worked with a lot of extremely talented product marketing professionals through the career. So, I understand and appreciate the basics like the 4Ps etc.. However, reading books and truly grasping the lessons from the books as well as following some of the top voices on this platform have really helped me hone my skills. Besides that, I would highly recommend staying open to continuous learning and being curious about the underlying "why" for your consumer.

One of the biggest thing making product marketing managers stand apart from others in the crowd is reading a lot of books. It completely changes the baseline perspective of solving the problem. There are tons of books but below two are my personal best : Hacking growth by Morgan brown Start with why by Simon senek Connect with your networks to develop an understanding of industry trends, share your experiences.

Several invaluable books cater to product marketers aiming to enhance their skills and excel in their roles. "Buyer Personas" by Adele Revella, "Building a Story Brand" by Donald Miller, and "Obviously Awesome" by April Dunford offer practical strategies for understanding buyers, crafting compelling narratives, and mastering marketplace positioning. Additionally, soft skills development is essential for success. Books like "The Five Dysfunctions of a Team" and "The Advantage" by Patrick Lencioni, "Dare to Lead" by Brené Brown, and "The Making of a Manager" by Julie Zhuo provide insights on leadership, communication, and team building, all crucial for product marketers.

To master product marketing through reading, delve into essential books like "Influence" for persuasion tactics, "Crossing the Chasm" for tech product strategies, and "Positioning" for creating a unique brand position. Explore "Contagious" to understand viral marketing, "Made to Stick" for memorable messaging, and "Building a StoryBrand" for effective storytelling. Dive into growth hacking with "Hacking Growth" and habit-forming products with "Hooked." Learn diverse marketing channels from "Traction" and modern marketing principles from "This Is Marketing." These books offer invaluable insights and strategies to elevate your product marketing skills and drive success in your career.

Level up your product marketing game through reading! Dive deep into foundational knowledge with books like "Obviously Awesome" to master positioning, or "Product Marketing Debunked" for a comprehensive grasp of the field. Sharpen your customer focus with "Hooked" which explores habit-forming strategies, or "Crossing the Chasm" to navigate disruptive product launches. Finally, hone in-demand skills with "Everybody Writes" for impactful content creation, or "The Lean Startup" to adopt a data-driven, customer-centric approach. Remember, this is just a starting point - explore and find books that align with your interests and career goals!

A great, non-traditional strategy book is "The Strategy Paradox: Why Committing to Success Leads to Failure (And What to do About It)" by Michael Raynor. It was recently recommended in Ryan Holiday's newsletter. We often think about "strategy" as committing to a plan but this book explains how that leads to disaster - and how dealing with uncertainty and gaining greater flexibility skillsets help strategies succeed.

Use clear narratives that stimulate emotions and make your brand relatable and more memorable. To make this process smooth, highlight customer testimonials and positive reviews to build trust and credibility on your website. To execute this, you can use a social media plugin, with my personal recommendation being WP Social Ninja. This tool lets you display testimonials, reviews, photo feeds, and more for better consumer attachment. Additionally, you can use colors, images, and design templates that facilitate specific emotions and create a strong visual identity.

PMMs often need to bring the voice of Sales into product conversations. A great way to gain a better understanding of Sales language is by reading Robert Cialdini's "Influence: The Psychology of Persuasion."

Books are an incredible source of learning, especially when putting theory into action. However, situations differ from company to company and role to role, especially in product marketing. So testing some of the new concepts can be a bit harder than expected. If you don't have the autocracy to decide, a few solutions to this include: - look at the context of your company and choose concepts that would be appropriate - get approvals for an 'experimentation budget' - make 2 versions of your strategy: one with the concept and one without and pitch both in stakeholder meetings. Make sure to give concrete reasons as to why you made 2 strategies.