Voici comment vous pouvez attirer et retenir les meilleurs talents dans le secteur de l’immobilier commercial.

Attracting and retaining top talent in the commercial real estate (CRE) industry is crucial for maintaining a competitive edge in a market that thrives on relationships, knowledge, and expertise. 1. Develop a Strong Employer Brand 2. Offer Competitive Compensation and Benefits 3. Create a Positive Work Environment 4. Provide Continuous Learning and Development Opportunities 5. Implement Effective Onboarding Processes 6. Foster Employee Engagement and Recognition 7. Promote Diversity and Inclusion 8. Use Technology to Your Advantage 9. Encourage Work-Life Balance 10. Build Strong Relationships within the Industry

In the competitive CRE landscape, fostering a culture of innovation can be just as crucial as career advancement plans. Encourage your team to explore new technologies, strategies, and market trends. By creating an environment where continuous learning and experimentation are valued, you not only attract forward-thinking professionals but also inspire current employees to contribute creatively. This approach enhances job satisfaction and positions your firm as a leader in the industry, ultimately driving both talent acquisition and retention.

First, be able to identify rising talent while people are early in their careers. This takes time but will be very helpful in the long run. Offering employees the opportunity to receive a promotion with key metrics that can measured is important. Objective goals will help accelerate growth.

Pay people well and fair. A combination of base pay with performance incentives is very helpful. Offer to receive feedback and check the market for changes so that the company can adapt to the office.

In the competitive CRE landscape, compensation is indeed vital, but consider emphasizing career development opportunities alongside pay. Top talent seeks growth, not just financially but professionally. Offer clear pathways for advancement, skill development programs, and mentorship opportunities. This approach not only attracts high-caliber professionals but also fosters long-term loyalty. Employees who see a future within your organization are more likely to stay and contribute meaningfully, reducing turnover and building a strong, committed team.

In a preview of my next newsletter on Self Storage Newsletter, I explore how the "cover your ass" (CYA) mentality can stifle innovation and hinder the development of a workplace culture where talented, creative employees want to stay. When employees are more focused on protecting themselves from blame rather than taking risks and pushing boundaries, it creates an environment of fear and stagnation. This mindset discourages collaboration, experimentation, and open communication—all of which are critical to fostering innovation. Ultimately, a CYA culture drives away top talent, as creative individuals thrive in spaces that encourage bold ideas and growth, not ones mired in self-preservation. Search Self Storage Newsletter to subscribe.

Creating a positive environment is essential for attracting the best talent. Allowing people time to develop their ideas without fear of failer or penalty will allow the company to thrive.

In a data-driven industry like CRE, leveraging technology is an imperative. Within the frameworks of people-process-tools and mindset-skillset-toolset, companies have to go beyond pure investment in the best technologies to attract and retain top talent. They also have demonstrate that they understand how to maximize the utility of their technologies to deliver insights that allow agile, informed decisions to be made. Digitally-driven companies who can show that they use technology to underpin their strategic plans will be more attractive to highly sought-after candidates and high performing employees.

En mi trayectoria profesional he encontrado diferentes escenarios, aquellos en donde he amado trabajar y donde rezaba por qué no sucedieran eventos fuera de mi tramo de control ya que me daba pavor tener que pedir permiso, como si fuera un robot única y exclusivamente para atender situaciones laborales, aqueas donde he amado trabajar han sido una caricia al alma donde he podido tomar tiempo para atender aquellas cosas que son relevantes para mi, como la salud de mi familia, mis mascotas y mi salud mental y física, eso logro que aunque la remuneración no fuera altamente competitiva fui fiel a la compañía, he hecho extensivo eso hacia mis procesos y me ha resultado en relaciones altamente productivas y leales.