Voici comment vous pouvez donner aux membres de votre équipe les moyens de s’approprier les communications d’entreprise.

Uma das ferramentas que contribuem para um posicionamento assertivo dos porta-vozes é o Media Training. Esse treinamento de mídia prepara o executivo para lidar bem com entrevistas, tanto em relação à postura quanto como e o que responder. Também dá a ele um panoramo do que o jornalista espera e traz uma noção clara de como transmitir mensagens de forma assertiva. Serve, inclusive, não só para o relacionamento com a imprensa, mas com o público em geral. Além disso, ter um planejamento de comunicação claro é fundamental para que a empresa e seus porta-vozes saibam qual mensagem se quer transmitir.

Encouraging the teams to foster good corporate communications skills especially towards the best organisational communication that may lead to a very crystal clear goals in whatever the directions are. I believe, everything starts with good clarity and no hidden issues will be appeared in the midst of preparations.

More than anything else a culture of encouragement need to be on place. When people fear to make mistakes you cannot reach it. You can set as many goals and perform trainings when you give the impression that honesty and thinking gets punished you cannot empower. Once people are motivated to be better than their own self yesterday you will support them in their self development process and they will be empowered.

Empowering team members in Corporate Communications involves fostering an environment of trust and autonomy. Encourage open dialogue and active participation in decision-making processes to ensure everyone feels valued and heard. Provide continuous learning opportunities and resources to enhance their skills and confidence. Recognize and celebrate their contributions, reinforcing a sense of responsibility and pride in their work.

En ce qui me concerne, c'est la base ce qui est écrit dans cet article. J'ajouterais ceci. Accorder l'environnement de travail, les tâches, conditions et le matériel nécessaire pour soutenir chaque action et autant que possible, des équipiers qui contribueront à atteindre ces objectifs après un recrutement qui aura tenu compte non seulement du savoir-faire, mais du savoir-être également. Permettons aux employés de donner leur pleine mesure, en conservant vivante la flamme de leur passion. Ils aiment leur travail, ont choisi ce secteur d'activités et loue leurs compétences en retour d'un salaire qui doit être adéquat.

Building trust is essential for team members to feel confident and empowered in their roles. Encourage open communication, active listening, and transparency within the team. Provide regular feedback and recognition for their contributions, which will help build trust and create a safe space for team members to take ownership. Establishing trust will enable individuals to share ideas, take initiative, and make decisions that positively impact the Corporate Communications function.

Equipping team members with the necessary skills is vital to empower them to take ownership. Identify the skills and competencies required for effective communication in your organization and provide training opportunities to enhance these skills. This can include workshops, seminars, online courses, or mentorship programs. By investing in their professional development, team members will gain the confidence and expertise needed to take ownership of their roles in Corporate Communications.

Pour moi ce point est essentiel afin que les équipes s'impliquent dans la communication d'entreprise. Leur demander régulièrement leur avis, en tenir compte, et aussi ne pas les bombarder de messages inutiles. Il est important de communiquer sur les bons sujets et à la bonne fréquence !

No es lo mismo delegar tareas que delegar responsabilidades. Lo primero es micromanagement y limita la capacidad de decisión del colaborador. Lo segundo facilita el crecimiento profesional.

Corporate communications is a creative field and no creativity is born without freedom. The team lead should be the wind under the team members' wings but the efforts to fly should be theirs only. They should be free to think out of the box, trusted to make their decisions, and guided whenever and wherever needed.

Granting autonomy to team members is a powerful way to empower them. Provide clear goals and objectives, and then give individuals the freedom to decide how to achieve them. Encourage them to take initiative, make decisions, and take responsibility for the outcomes. This autonomy will not only enhance their sense of ownership but also foster creativity and innovation within the team. Regularly check in with team members to provide support and guidance, but also allow them the space to learn and grow independently.

Creating space for experimentation and growth is a key factor for teams to thrive. - Allowing them the freedom while also holding them accountable by pushing them to create their own tasks. - Set up or create systems which will push them to learn new skills or explore new growth avenues. - Create a culture of open communication and trust. A key factor that helps me keep my team together. - The value you bring to the team as a leader while not micro-managing is how you can set teams up for success.

It's all about giving them the freedom to be awesome. In my experience, it starts with trust. Let your team know you've got their back and believe in their skills. One time at work, we kicked off a project by handing out clear goals but left the "how" totally up to them. Guess what? They rocked it. Another thing I’ve found helpful is to encourage creativity. Got a new campaign? Let team members pitch their wild ideas and run with them. Also, keep feedback loops open—constructive feedback, not micromanaging. Regularly shout out their successes, too. Celebrate the wins, big or small. When folks feel valued and trusted, they’re more likely to take the reins and deliver killer comms.

By focusing on trust building, skills training, and autonomy grants, you can create an environment where team members feel empowered to take ownership in Corporate Communications. This will not only benefit individual growth but also contribute to the overall success of the team and organization.

Build a team with passion and give them freedom and trust. Inherent trust goes a long way to help empower people to do their best work.