Voici comment gérer les conflits entre différentes gammes de produits ou unités commerciales.

To manage conflicts between different product lines or business units, follow these steps: 1. Establish clear goals and objectives that align with the overall company strategy. 2. Encourage open communication and collaboration among teams. 3. Define clear roles and responsibilities to avoid overlap. 4. Set up a conflict resolution process to address issues promptly. 5. Foster a culture of transparency, trust, and respect. 6. Use data and metrics to inform decisions and resolve disputes. 7. Encourage cross-functional teams to share knowledge and expertise. By following these steps, you can minimize conflicts and ensure that different product lines or business units work together effectively.

Bottom line, at the highest level, a Strategic Plan, that is tied directly to profitability analysis is the best start. From that point, you’ve done your SWOT analysis, etc. That discipline should lead to making clear target market choices that drives development. VOC and user research is the next level. Once you’re there arguments are not based on significant diverging opinions that data can’t help resolve. Yes, that’s the perfect world scenario. But this is social (business) media. 😎

Identifying root causes of conflicts is crucial. One effective approach is to regularly engage in cross-functional meetings where team members can openly discuss overlapping market objectives and resource allocation issues. This helps in recognizing early signs of market cannibalization and other tensions. By fostering an environment of collaboration and transparency, we can develop proactive strategies to address conflicts and ensure that our product lines and business units work synergistically towards common goals. This collaborative effort not only mitigates conflicts but also drives innovation and efficiency across the organization.

I recommend using a value/cost approach, where priority is determined by the equation: Priority = [(Customer Value + Business Goals) / Effort] * Confidence This method ensures that we focus on conflicts that offer the greatest benefit relative to the resources required to resolve them. By aligning customer values with our business goals and evaluating the effort needed with a measure of confidence in our outcomes, we can effectively allocate our efforts to maximize impact. Clear prioritization helps us address critical issues promptly, avoiding the escalation of minor disagreements and ensuring our resources are used most effectively. Credit: Product Roadmaps Relaunched book

I love using a self modified tool adapted from a Lean Six Sigma quality tool called an FMEA (failure mode effects analysis). I often call it an Opportunity Priority Ranking Tool. It takes into account “Ease of Entry” on a continuous 1-5 scale and “Economic Impact” on a forced 1,3,9 only scale The product of those two create what I call an Opportunity Score. I have used it for years and it works like a charm. PM me if curious for more details.

Establish clear priorities for each product line or business unit based on overall business objectives. Ensure that these priorities are aligned with the company's strategic goals. Setting priorities helps in resource allocation and minimizes conflicts by providing a clear direction.

Extend what a business goal looks like over an extended period. You could be managing the end of a product line and the successful transition to an alternative

Clearly define the roles, responsibilities, and boundaries of each product line or business unit. This includes delineating areas of ownership, decision-making authority, and accountability. Clear boundaries prevent overlap and reduce the potential for conflicts.

Collaboration tools between AGILE Scrum events are well established and effective methods. No need to go backwards as suggested above in my opinion.

Leveraging HubSpot’s marketing automation alongside Zapier for workflow integration provided a breakthrough in crafting cross-promotional strategies for our product lines. We unearthed a golden opportunity when we noticed overlapping interests in our customer analytics. By setting up a HubSpot campaign that triggered personalized bundles, and using Zapier to streamline these insights across teams, we managed to elevate the customer experience by offering curated solutions. This strategy not only spiked our cross-sell metrics but also fostered a culture of innovation, showing that when products collaborate, the whole becomes greater than the sum of its parts.