Voici comment vous pouvez gérer les rejets et les revers lorsque vous lancez votre carrière dans le marketing d’influence.

Recognize that rejection is a natural part of any career journey, including influencer marketing. It doesn’t necessarily reflect your worth or potential. Use each rejection as a chance to learn and improve. Seek feedback from those who turned you down to understand areas where you can enhance your skills or approach.

The truth is… you care more than anyone else does about your latest post and are more critical than anyone else too. We live in such a fast news and content cycle that no one really remembers that one post that didn’t perform well. Of course, there are career blunders you can make… but a video you posted that didn’t perform well? The world forgot about it 20 seconds after they saw it and you should too if it’s weighing you down. If you want to grow from your failures, don’t let them hold you down and be a bit kinder to yourself!

Embracing failure in influencer marketing is not just about resilience; it's a strategic advantage. For instance, when a campaign doesn't perform as expected, use data analytics to pinpoint the gaps. This proactive approach transforms setbacks into actionable insights, enhancing your future strategies. Remember, even top influencers like Gary Vaynerchuk faced multiple rejections before succeeding. Your ability to adapt and evolve after setbacks will set you apart. Treat each failure as a stepping stone to refine your personal brand and marketing tactics.

Social media is a living super-organism that requires consistency in posting but also in content value. What does that really mean? Consumers of your content see you in a very specific vertical, that doesn’t mean you have to stay in that vertical but it will be their expectation. This is also why it is sooo important to make sure YOU love making your own content. Does it inspire you? Does it peak your curiosities? If it doesn’t, I recommend pivoting until you find that vertical that brings you joy. Otherwise, your content vertical will pull your creative motivations from you.

I think there are universal formats and content tempos that are absolutely known to keep your audience engaged. If you’re following those and you’re still having trouble… I wouldn’t overthink it. 99% of your favorite creators made content for YEARS without recognition, seemingly yelling into the void until it called back. Keep at it!

It’s so important to view social media as a non zero sum game. The creators that are in your vertical are not your competition, they are your community. These past few years have proven that where you see mutual podcasters, gamers, YouTubers etc teaming up in real life, bringing each other on their shows and so on. They dramatically amplify each others’ audience. Ironically if you treat your fellow creators like competition, it will isolate you.

Isolating what is pulling your positivity down is the first thing you should do when you notice yourself slipping into a negative mindset. Are you overworked? Anxious about the forever demanding algorithm? Feeling creative blocks? Imposter syndrome? Whatever it is, I guarantee you’re not alone - I also guarantee your audience would appreciate to hear what you’re going through. In some ways, I think being honest with your audience about your struggles will bring you more joy than you can imagine.

El progreso no siempre ocurre de manera lineal y es común sentirse frustrado al no cumplir ciertos objetivos, sin embargo con paciencia, constancia y buen humor podemos seguir remando ante las adversidades. Recuerda ser honesto con tus sentimientos, date un espacio para realizar pausas activas que te liberen del estrés y te devuelvan la motivación para continuar; conversar con tus colegas sobre los retos que afrontas actualmente y escuchar diferentes puntos de vista también suele ayudar a refrescar nuestra mentalidad y mantenernos positivos.