Voici comment vous pouvez vous préparer au rôle futur des médias sociaux dans les relations publiques.

Part of being a good PR practitioner is understanding the media landscape. If you’re focused on tech, you HAVE to consume all the major tech outlets, regularly. Same with automotive, B2B, finance, etc. Know the landscape, monitor it and consume the content DAILY. The same applies to social in PR. Monitor creators, trending topics and channels daily. Even if you don’t post, observe and report. Know what’s trending. Know who’s breaking out and who’s breaking down. Most journalists use social to post stories they’ve created, some use it for research, very few want to be pitched on social. Creators are now part of the target landscape for PR too, and unlike traditional journalists they DO want to be contacted through the platform.

- Embrace continuous learning and adaptability. - Use advanced analytics to understand audience behavior. - Invest in tools for automated, personalized engagement. - Maintain a consistent brand voice across platforms. - Stay agile to adapt to new trends and technologies. - Prioritize transparency and ethical practices for trust. - Integrate social media with broader PR campaigns for cohesive narratives.

As plataformas de mídias sociais são realidade há décadas no campo da comunicação e das relações públicas. Estude sua audiência e seus públicos de interesse e avalie em quais dessas plataformas eles estão. Entenda que formatos performam melhor na construção de relacionamentos e para obter exposição. Por fim, avalie e reinicie o processo.

Social media already plays a huge role in PR. Consumers are now turning first to social networks as opposed to traditional newspapers and magazines. Whether it's for the latest world news, or the latest trend they need to get their hands on next, social media is everyone's go-to. Which means brands need to shift their thinking in where their placements need to be (paid and/or earned).

Embrace Change: The Key to Social Media PR Success 🌟 Adaptability in Social Media: In the dynamic realm of social media, change is the only constant. Embrace new platforms and trends as they emerge. 🔍 Stay Informed: Keep up with the latest developments and be ready to experiment with new features and technologies. 🚀 Flexible Mindset: Adopt a flexible mindset to quickly adjust your strategies, aligning with current best practices. 🎯 Stay Effective: By embracing change, ensure your PR efforts remain effective and relevant in a constantly evolving landscape. Stay ahead of the curve and let your PR strategies shine! 💡📱 #SocialMedia #PRSuccess #EmbraceChange #Adaptability

O simples fato de estarmos presentes no ambiente digital já se torna passível de crise. Isso porque qualquer fala distorcida, conteúdo inadequado, deep fakes, fake news ou mesmo algo que envolva preconceitos pode disparar crises de imagem e reputação para as marcas. Comece com um mapeamento de possíveis problemas e pontos sensíveis da organização/indivídui/celebridade/ator social e prepare um plano de gerenciamento de riscos e crises. Assim, quando algo acontecer, é só acionar o plano e gerir a problemática de maneira ágil, clara e transparente.

Writing is king. No matter which AI tools you can use to write or how much support you can get from copy writers, your writing skills as social media manager will be key to ensure the right messages reach the right audiences with proper value proposition. When I was managing social media communications for global employer branding I needed to write one post a week for more than one year (and it was before chatGPT) - this experience pays off till now.