Voici comment vous pouvez positionner stratégiquement vos produits sur le marché grâce à des stratégies de marketing.

CUSTOMER NEEDS ARE CONTINUOSLY EVOLVING. IT IS IMPERATIVE TO UNDERTAKE A SWOT ANALYSIS BECAUSE FACTORS IN THE INTERNAL AND EXTERNAL ENVIRONMENTS INFLUENCE CONSUMER NEEDS AND BEHAVIOR. THE BURGEONING GLOBAL ELECTRIC VEHICLE MARKET ILLUSTRATES ITS PERTINENCE.

This is a tricky area because it's very easy to skim over the most important nuances. And secondly, very often, I see SaaS vendors (when running internal positioning project) get the problem definition wrong due to bias. You simply don't see it/hear it. So, reflecting on respositioning dozens of Sales-Led SaaS companies - here are some tips: To challenge whether you’ve nailed the problem definition, I always check 3 questions: Does reading the pain 1 - get to an emotional connection at the sensory level? 2 - give the owner of the problem an itchy feeling? make the owner of the problem cringe? 3 - If your problem definition doesn’t give that reaction, most of the time, you need to dig deeper Getting the problem right is half the success

From my perspective and experience, startups can quickly test their assumptions and gather valuable insights by implementing A/B testing with targeted digital marketing and social media campaigns. This approach allows them to compare different versions of their messaging, features, or user experiences, determining which resonates best with potential customers and refining their approach accordingly. Startups especially need to overcome the limitations of not having an established customer base and limited access to market research methods.

Understanding customer needs is a critical first step in strategically positioning products in the market. It involves identifying and analyzing what customers truly want and need, which can be achieved through various methods such as market research, surveys, focus groups, and data analysis. By understanding these needs, companies can tailor their products, messaging, and overall marketing strategies to align with customer expectations, thereby enhancing customer satisfaction and loyalty. Effective need analysis helps in identifying gaps in the market, refining product features, and creating targeted marketing campaigns that resonate with the intended audience, ultimately leading to a stronger market position.

I believe the 'competitive' angle is often used wrong in the process of positioning. Here are a some hard lessons I learned doing +50 repositioning projects for Sales-led SaaS companies. 1 - Don’t obsess over product. Obsess over approach. Competitors can copy WHAT you build, but it’s way harder to copy HOW you build it 2 - The most potent positioning is when your ideal customer’s reaction is: “Oh Yes!” and your competitor’s response is: “Oh No!” 3 - Give guarantees that others don’t dare to offer. It gives customers confidence and your competitors headaches. 4 - Look beyond tech. Just because it’s SaaS doesn’t mean differentiation needs to be in the code. It’s about how you help customers make a difference like no one else does.

I believe that the competitive landscape should be ignored when looking for product-market fit. Focusing on competition adds no value; instead, understanding and addressing your target audience's unique needs and pain points is paramount. This ensures your product is tailored to meet their specific demands, making it the superior choice based on genuine market needs rather than competitive differentiation.

Une stratégie de positionnement marketing a pour but de déterminer à qui vos produits/services s'adressent, pourquoi vous ciblez cette/ces population(s), qui sont vos concurrents et comment vous vous démarquez d'eux. Fort de ces informations, vous pourrez mettre en œuvre des stratégies marketing, de branding et de mise sur le marché qui consolideront votre positionnement et vous permettront de renforcer l'engagement et la fidélité de vos clients.

Conducting a competitive analysis is essential for strategically positioning products in the market. This process involves identifying and evaluating competitors' strengths, weaknesses, opportunities, and threats. Through methods like SWOT analysis, market research, and benchmarking, businesses can gain insights into competitors' products, pricing, marketing tactics, and customer perceptions. Understanding the competitive landscape helps companies differentiate their offerings, exploit competitors' weaknesses, and anticipate market trends. This knowledge enables businesses to refine product positioning, develop unique value propositions, and create effective marketing strategies that stand out in a competitive market.

You can also find out substitute products and get insights on other ways of addressing the need. This can broaden your playing field. Other than this you can also seek out other uses of the product, giving you and opportunity to broaden your playing field.

Crafting a killer value proposition is like writing the perfect Tinder bio for your product: short, sweet, and guaranteed to make potential customers swipe right. Highlight those unique benefits and problem-solving prowess like they're your product's best pickup lines. With a value proposition so irresistible, your product will be the Casanova of the market, leaving competitors wondering what magic words you whispered to win over the crowd.

Crafting a compelling value proposition is crucial for strategically positioning products in the market. A value proposition clearly communicates the unique benefits and value that a product or service offers to customers, differentiating it from competitors. It involves understanding what is most important to the target audience and articulating how the product meets those needs better than any alternative. A strong value proposition highlights the key features, advantages, and emotional benefits of the product, addressing the specific pain points of customers. By effectively communicating the value proposition, companies can attract and retain customers, enhance their brand appeal, and achieve a competitive edge in the market.

the Value Proposition? The Value Proposition (VP), which literally translates as “value proposition” in French, designates the advantages that your customer has in purchasing your product or service.

Crafting a compelling value proposition is essential for product positioning. It succinctly communicates why customers should choose your product, focusing on its unique benefits and problem-solving abilities. A clear, concise proposition directly targets your audience, setting the tone for marketing efforts and establishing a strong market position. Example: "The ultimate smartphone for those who want seamless integration of hardware and software, unmatched user experience, and cutting-edge design." Apple's value proposition highlights the unique benefits of their product, such as its intuitive interface, ecosystem of apps, and sleek design, which resonate with their target audience of tech-savvy consumers.

When we start the business we have to decide our target market within the low, middle, high income community. After deciding on our target, we could determine the right design, size and price of our Product. positioning our product is very crucial as it will decide our customers when we want to launch another new product.

Developing a messaging strategy is essential for strategically positioning products in the market. A messaging strategy defines how a brand communicates its value proposition, key benefits, and unique attributes to its target audience. This involves crafting clear, consistent, and compelling messages that resonate with customers and differentiate the product from competitors. Effective messaging addresses customer needs, highlights the product's strengths, and conveys the brand's personality. By aligning the messaging across all marketing channels—such as advertising, social media, and customer communications—companies can build strong brand recognition, foster customer engagement, and drive market success.

Crafting a strategic messaging strategy is like choreographing a dance routine for your product: every move should hit the right notes and leave your audience cheering for an encore. Ensure your messaging is like a catchy tune stuck in their heads, echoing your product's benefits and value proposition wherever they go. With language and tone tailored to charm your target audience, your product will be the rockstar of the market, leaving competitors green with envy and customers begging for an encore.

Learn how to create an effective email strategy for your business. Learn how to write a core message, use multiple platforms, and analyze the results.

I remember a very unique testimonial of a Mineral water product named "Le Minerale". A little girl in the advertisement said "Kayak ada manis-manisnya" (I could feel something sweet (from the water)) after she drank the water. The sentences are very remarkable and it keeps echoing in my brain. "How can a mineral water taste sweet?." Due to curiosity, I ended up buying and also drinking the le minerale. The message of the brand advertisement does really have a big impact on improving the sales. Last year record "Le Minerale" Reach top 5 of the mineral water market in Indonesia

I fully support the importance of crafting a strategic messaging strategy. Ensuring that every communication piece reinforces your product's market position is essential. Consistently conveying the product's benefits and value proposition across all channels solidifies your brand's presence. Additionally, customizing the language and tone to appeal to your target audience is crucial, making sure it is relatable and engaging. Consistent messaging creates brand recognition and trust, encouraging customer loyalty. This approach not only strengthens your brand but also builds a loyal customer base over time.

Choosing the right channel can vary depending on the size of the company, and the GTM motion the company employs. At a startup, content is king and social media can help elevate the company brand/ At a larger company, traditional media and partner marketing can help you scale.

the GTM strategy should be holistic and long term driven by data. Very few understand this. Don’t expect results too soon. Trust the process and build over many years. Therefore SEO is a powerful gateway in my opinion as many does see it less favorable in terms of ROI. Recurring monthly organic visitors is as powerfully as it can get. Brand will be recognized and high quality leads will slowly convert over time

Choosing the appropriate marketing channel is crucial for effectively reaching your target audience and achieving business goals. The right channel allows you to: Maximize Reach: Access the most relevant audience where they are most active. Enhance Engagement: Interact with customers in a manner they prefer, boosting response rates. Optimize Budget: Allocate resources efficiently to channels that provide the highest return on investment. Increase Conversion: Utilize channels that guide customers smoothly through the purchasing process. Build Brand Loyalty: Foster long-term relationships through consistent and meaningful communication.

Selecting the right marketing channels is vital for reaching your intended audience. Not all channels are suitable for every product or audience demographic. In my experience, selecting the right marketing channels often feels like a guessing game. Marketers typically rely on A/B tests to determine the effectiveness of specific channels based on the quality of contacts created. While this method can yield valuable insights, it is time-consuming and costly. Implementing a multi-touchpoint model is a more efficient approach. This strategy involves engaging potential customers across multiple channels simultaneously, increasing the likelihood of connecting with them where they are most active.

Puedes tener el mejor producto del mundo pero si no das con el canal adecuado... fracaso total. ¿Dónde está mi target? Pues ahí es donde debo ir...

One thing a lot of people don’t understand is that your product is 98% you 2% your product you can’t put a price on charisma, and everybody doesn’t have it. But if you have charisma and hone it and get it up to 98% and the 2% product you’re are going to soar!

What I am missing in this article is the different positioning angles you can choose to stand out in your market From all the repositioning work I have done the past decades, here are 5 that always work: 1 - Position yourself around what your ideal customers stand for 2 - Position around what your ideal customers secretly want 3 - Position around the essence of the most valuable problem your customer wants to be solved 4 - Position around the values your customer embraces to stand out 5 - Or any combination of the above

Algo que eu não vi ninguém comentar aqui e que está se tornando cada vez mais comum no Brasil, são os CEOS influencers. Cimed, iFood, XP são apenas alguns exemplos de empresas onde seus CEOs estão investindo cada vez mais tempo e dinheiro. Gosto muito dessa estratégia, pois quem pode conhecer melhor a empresa que o seu próprio CEO? Isso gera mais conexão com a marca e acaba trazendo ainda mais credibilidade para o mercado. Eu não tenho a influência dos CEOs das empresas que eu mencionei, porém adoto a mesma estratégia e posso garantir que facilita muito os negócios.