Voici comment vous pouvez aborder la planification stratégique comme les développeurs de produits à succès.

Try to define clear objectives, understand the market, engage stakeholders, prioritize initiatives, set metrics and KPIs, risk management, check the continuous feedback and improvement and celebrate milestones. Then you can approach strategic planning with the same rigor and adaptability as successful product developers, ensuring that your plans are well-informed, flexible and aligned with your overall business goals.

1- definir o seu objetivo : missão, visão e valores da empresa. 2- diagnóstico do mercado: pontos fortes e fracos 3- construir um plano de acão e monitorar passo a passo

Clearly articulate what you aim to achieve through your strategic planning process. This could be market expansion, revenue growth, innovation in products/services, etc. Conduct thorough research on market trends, customer needs, competitor analysis, and internal capabilities. This helps in understanding the current landscape and identifying opportunities. Evaluate strengths, weaknesses, opportunities, and threats. This analysis helps in understanding your competitive position and areas where strategic actions are needed. Identify the most critical areas or initiatives that align with your objectives. Prioritize these based on impact, feasibility, and resource availability.Create detailed action plans for each priority area.

The best approach to "vision crafting" is working backwards from the customer. This customer-centric approach ensures that your vision is deeply rooted in real needs and desires, making it both relevant and impactful. Let's say you're developing a new fitness app. Start by talking to fitness enthusiasts, everyday people looking to improve their general fitness and understand their challenges - perhaps they lack motivation, find it hard to track progress, or need personalized workout plans etc. Crafting your vision from the customer's perspective ensures you are building with the customer at the center.

Great framework! Agile iteration is key. Based on my experience as Product Develoment Consultant & Owner of Software Development Company, that user testing early and often can uncover hidden needs (e.g., gamification for a fitness app). Sharing best practices like this strengthens strategic plans. Furthermore, by incorporating iterative cycles and continuous feedback loops, teams can rapidly adjust to market shifts and technological advancements, ensuring that the product remains aligned with evolving customer needs. This approach not only mitigates risks but also fosters a culture of continuous improvement and innovation, critical for staying ahead in competitive markets.

Market analysis is really "problem analysis". You're probably not interested in jumping into a crowded market. (If you are then you can ignore this post). By focusing on the problems, then you'll find the strategic information (market size, customer profile, competitive landscape, etc.) that will guide your ideation. But if it's not an unmet need, then you won't readily find this strategic intel. Don't waste too much time thinking you have to have ALL of the information about the problem(s) you want to solve. Value data fidelity over data completeness.

O entendimento do mercado é um componente crítico no desenvolvimento de produtos bem-sucedido porque orienta todas as etapas do processo, desde a concepção inicial até a comercialização eficaz. Empresas que investem tempo e recursos para compreender profundamente o mercado em que operam têm maior probabilidade de alcançar sucesso sustentável e crescimento significativo ao longo do tempo.

O planejamento de recursos é fundamental para garantir que uma empresa tenha os meios necessários para transformar uma ideia em um produto tangível e comercializável. É um processo iterativo que requer análise cuidadosa, gestão eficiente e flexibilidade para ajustar os planos conforme necessário ao longo do ciclo de vida do produto.

Entendo que nenhum plano está completo sem uma estratégia de mitigação de riscos eficaz. Uma estratégia de mitigação não apenas protege o desenvolvimento de produtos de potenciais armadilhas, mas também fortalece a capacidade da empresa de enfrentar adversidades de forma eficaz, mantendo o foco na entrega de produtos de alta qualidade que atendam às expectativas do mercado e dos consumidores.

Define Clear Objectives: Start by setting clear, measurable objectives for your project. Each milestone should represent a significant step towards achieving your overall goals. Break Down Projects: Divide your project into manageable phases. Establish milestones for each phase to ensure steady progress and maintain momentum. Set Realistic Timelines: Assign realistic deadlines to each milestone. Ensure timelines are achievable and account for potential obstacles to keep the project on track. Monitor and Adjust: Regularly review progress against milestones. Be prepared to adjust plans and timelines based on actual performance and unforeseen challenges.

1. Set clear, measurable goals and objectives. 2. Conduct thorough market research and competitive analysis. 3. Develop a flexible roadmap that allows for adjustments. 4. Involve all stakeholders in the planning process. 5. Continuously monitor progress and adapt strategies as needed.

What else to consider? One fundamental point: the extra cost involved in achieving consensus. The more important the project is in terms of the resources mobilised or the stakes involved, the more we tend to avoid deviating from standards. This creates a risk: that of defining a product which is not sufficiently different from the competition and which requires a major and costly effort to get up and running. Innovation and differentiation must be decisive criteria.