Comment pouvez-vous identifier vos produits les plus performants avec Google Analytics ?

Make sure you have ecommerce configurations set up properly. If you are using Shopify there is a plugin by Google that offers an out-of-the-box solution. If you are using a custom website you can use Google Tag Manager to integrate Google Analytics

1. Enable Enhanced Ecommerce: -Add Google Analytics and Google Tag Manager tracking codes. -Access Admin > Ecommerce Settings in Google Analytics. -Turn on "Enable Ecommerce" and "Enable Enhanced Ecommerce Reporting." 2. Configure Google Tag Manager: -Create a new variable for Google Analytics Settings. -Input tracking ID and activate "Enhanced Ecommerce Features." 3. Tag Creation: -Develop Page View and Event track type tags in Google Tag Manager. -Set corresponding triggers for each tag. 4. Testing and Publishing: -Publish your container in Google Tag Manager. -Test tags to ensure accurate tracking and reporting.

In the dynamic world of e-commerce, pinpointing your most successful products is crucial for strategic decisions and maximizing revenue. Google Analytics, a treasure trove of data, that unlocks insights to help you identify these top performers. Here's how one way you can leverage its power to reveal your product champions: 1. Embrace Conversions as Your Compass: Go beyond mere page views and traffic! Focus on conversion reports, particularly the Ecommerce > Product Performance section. This data reveals revenue, quantity sold, average order value, and conversions for each product, providing a clear picture of which ones are driving actual sales.

To identify top-performing products with Google Analytics: 1. Enable Enhanced E-commerce tracking. 2. Link Google Analytics with your e-commerce platform. 3. Analyze Product Performance and Revenue reports. 4. Evaluate conversion rates, product views, and adds to cart. 5. Create segments for targeted analysis. 6. Set up goals and events related to product interactions. 7. Use custom reports to focus on specific metrics. 8. Explore Multi-Channel Funnels to understand conversion paths. 9. Regularly monitor and adjust strategies based on insights gained.

Com o Google Analytics, você pode obter insights valiosos sobre o comportamento dos usuários, como o número de visitantes, tempo de permanência, páginas mais populares e taxa de conversão. No entanto, acompanhar essas métricas diariamente pode ser um desafio, especialmente se você tiver várias fontes de dados e relatórios para analisar. É aí que entra o Google Looker Studio, uma poderosa ferramenta de visualização de dados que permite consolidar todas as informações do Google Analytics em um único painel intuitivo.

Cross-Referencing with Other Data: To augment the insights from Google Analytics, cross-reference this data with other sources like customer feedback or social media trends. This can provide a fuller picture of why certain products perform well. Leveraging A/B Testing: Experiment with different product placements or descriptions and monitor how these changes affect your product performance metrics in Google Analytics. User Experience Analysis: Beyond numbers, it's crucial to understand the user journey that leads to a purchase or a dropout. Tools within Google Analytics like Behavior Flow can offer valuable insights into this aspect.

GA4, Google Ads, Meta, Tik-Tok, etc they all have different attributions. Attribution isn't something mathematically solved, so be aware, there will be discrepancies for several reasons. Never add all of the platforms results together. And never trust 1 platform by itself data wise.

Looking at product optimization opportunities can be a tedious task, One quick way I have figured out is by looking at Add to Cart ratio. If a product is below the average Add to Cart ratio of the category there is a guaranteed some optimization opportunity on the product page

Unveiling the Hidden Diamonds: Just like a map only gives hints, Google Analytics alone paints an incomplete picture. To truly unearth the reasons behind a product's brilliance, we must consult other oracles. Customer whispers through feedback and social media's pulse can reveal the buried treasure maps within – the secret paths leading to a product's success. Testing the Waters: But a map's ink can fade and paths can shift. To stay ahead of the tide, we must raise the sails of A/B testing. Adjusting product placements like shifting sands and rewriting descriptions like whispering incantations, we chart new courses and watch analytics become compass needles, guiding us toward the most lucrative shores.

Create Custom Reports: Utilize Google Analytics' custom reports feature to tailor reports specifically for your needs, including product performance metrics. Apply Segments: Use segments to analyze the performance of specific customer groups or segments, helping you understand how different audiences interact with your top products.