Comment gérer les attentes des marques et des influenceurs ?

Build Trust with Good Communication & smart work. Try to be Honest. Keep up to date yourself with market trends. Keep an ideal Target of reach and engagement organically for all platforms and keep implimenting whats working for the brand and keep optimiseing accordingly every week. It will lead to Mutual benefit to the Brand and influencers.

Here is a way to manage both influencers and brands at the same time: 1)Build Relationships: Invest in a relationship beyond transactions for future collaborations. It is all about developing trust so be honest and realistic about your goals. Never ever oversell. 2)Flexibility: Be adaptable to changes in the dynamic marketing landscape. Be open to last minute adjustments and realignment of goals 3)Measure and Learn: Data is a marketers best friend always trust data. Analyze campaign results for insights to improve future collaborations.

1st step is clear Communication. start with open, transparent communication from the outset. Your goals, roles, and expectations must be clearly defined for both parties. Make sure that brand and influencer both have a mutual understanding of the campaign's objectives, deliverables, and timelines. Second important thing is that your roles should be set realistically. Expectations SHOULD BE in alignment with achievable and measurable goals. Explore influencer's reach and engagement rates to set targets that are ambitious yet attainable.

Brand 🤝 Influencer clarity Keep the conversation between both parties open, honest and crystal clear. Make sure the deliverables are realistic and in both interests. The goal is to avoid over promising or under delivering.

How can you manage brand and influencer expectations? Answer:Talk Clearly: Make sure everyone understands what they want from working together. Say what you want and listen to what the other person wants. Set Goals You Can Reach: Decide on goals that you can actually achieve and measure. Don't aim too high or for things that are impossible. Know Who Likes What: Make sure both the brand and the influencer know who they're talking to. This helps make content that these people will like. Write Down What You've Decided: Make a paper that says what you'll do, when, and how much money will be paid. This helps avoid any confusion later. Be Honest: Tell the truth about any problems or changes that might affect your work together.

Ensuring the audience of the influencers you're looking to partner with is the same as your target audience for your marketing strategy is key. What's the point in entering a partnership if the majority of the people who follow the influencer you're working with don't have an interest in what your product or service is? Getting access to updated metrics is of utmost importance!

- Align the audience of potential influencers with your target audience in your marketing strategy. - Ensure the followers of the influencer share an interest in your product or service. - Prioritize obtaining updated metrics for a more informed decision-making process in influencer partnerships.

Totalmente de acuerdo 👍 también añadir que muchas veces y depende de qué producto deseemos dar visibilidad. Los microinfluencers pueden ser mucho más atractivos para la marca y con muchísimo menos presupuesto conseguiremos lo que se desea dar visibilidad alcance y más ventas a un producto a marca.

The word Influencer is in it's refers to the one person who can influence the decision-making or thoughts of others. A few parameters to choose the right influencer include: 1. Audience Demographics 2. Budget 3. Content Genre 4. Engagement 5. Content Quality Index So, choosing the right influencer becomes very essential step for brands as their interests, budget, niche and values should align perfectly with the influencer. The influencer will directly and indirectly represent the brand's values and the products they advertise.

In contract negotiations, meticulous attention to detail ensures clarity and avoids future misunderstandings, laying a solid foundation for lasting, successful partnerships.

No detail is too small to be left out of an influencer contract or guideline. If something needs to be updated or added, don't be afraid to make these necessary changes - your future self will thank you.

Make sure that your contract includes: - how long postings on the influencers profile need to remain live (I.e 2 years, before the influencer can take it down) - if you have a right to distribution of the content I.e through paid media (hint: you should!) - how long you have those rights for

Certainly! When managing brand and influencer expectations, building trust is fundamental. It's about forging relationships beyond transactions. Open communication and mutual understanding are key. By setting realistic goals and offering transparent guidelines, a collaborative environment is established. This cultivates trust and ensures both parties have clarity, preventing disappointments. Regular but respectful feedback sessions enhance the partnership, fostering a supportive atmosphere. Monitoring performance together allows for informed optimizations and strengthens the partnership's foundation for future success.

Becoming an influencer on LinkedIn requires consistently creating and sharing high-quality content that provides value to your target audience. Start by establishing your area of expertise and build your personal brand around it. Publish blog posts, share insights, and engage in discussions to demonstrate your knowledge. Make connections by commenting on others' posts - provide thoughtful feedback and advice to build relationships. As you gain more followers, leverage your influence to collaborate with brands. Many companies seek out LinkedIn influencers for content promotions or to create sponsored posts. Ensure your content remains aligned with your expertise and audience as you balance commercial opportunities with value-driven posts.

Para esto es recomendable darle un nombre a la estrategia que sea fácil de difundir y recordar, por ejemplo "iPhone 11 Pro", es un nombre corto, sencillo, con fuerza y naturalidad. De esta forma, los usuarios viralizarán —de forma sencilla— el mensaje.

Generar expectativas permite que el público objetivo identifique, reconozca y recuerde a tu marca por encima de la de tu competencia. Al dar poca información al respecto, se crea un ambiente de suspenso e ilusión, generando curiosidad e interés en descubrir qué hay detrás. De esta forma, las buyer personas buscarán información en redes sociales, próximos avances y con gente de su entorno, logrando, con pocos recursos, crear un gran impacto antes de la llegada del producto o servicio al mercado.

The most important thing is to speak openly with the influencer and to take on board their ideas and wishes. Influencers are people and individual. Brand ideas that are too narrow can have a strong influence and authenticity is therefore at risk. A brand idea is important, but it must also be adaptable.

Both sides need to be transparent. Expectations, fees, times, creative control and the brief need to be laid out right at the start for a successful relationship.

Según mi experiencia colaborando con Influencers, las colaboraciones que mejor nos funcionan son las que son a largo plazo. No significa que sean mes a mes, tal vez 3 veces al año. Al establecer una colaboración en el tiempo el creador de contenido se implica más con el proyecto y acaba siendo un colaborador más de tu equipo, que entiende el producto y los objetivos que tenemos.

Figure out the content & it's adaptability with the audience which worked on the influencers channel/page. One should choose accordingly whether just Integration can work better or a fully dedicated.

Use data as a trusted ally. Ensure you analyze campaign results for insights that enhance future collaborations. Beyond influencer metrics, aligning the audience of potential influencers with your marketing strategy is crucial. Prioritize obtaining updated metrics for informed decision-making.