Comment gérez-vous les commentaires des parties prenantes qui remettent en question votre stratégie de marketing produit initiale ?

Embracing feedback from stakeholders is essential because it ensures that a project or strategy aligns with the needs and expectations of those who are invested in its success. Even when this feedback challenges your initial strategy, it can provide valuable insights, uncover potential issues, and highlight opportunities for improvement that you might have overlooked. By being open to constructive criticism and adapting your plans accordingly, you can build stronger relationships with stakeholders, enhance the effectiveness of your initiatives, and ultimately achieve better outcomes.

Firstly it is always great to do stakeholder management around your prime initiative to help in its success. Feedback from such stakeholders is important. You must take below actions for handling this feedback: 1. Always give the stakeholders required context on what you are seeking feedback 2. Always welcome the feedback with an open mind 3. Always close the loop of feedback with the stakeholders saying you have accepted it or you will not incorporate it explaining the rationale 4. At the end of initiative always acknowledge the feedback when projects succeeds

Seeking feedback is always something to do for each project involving several stackeholders. To be more productive you need to have a first idea and start exchanging and collecting feedback, propose a plan and then reconnect with each stackeholder to nail it : it's an iterative process. The idea as always is to develop a plan which will be supported and ideally applied by each stackeholders that's why you need to win collective adhesion. Some concessions will be needed but keep in mind that the ultimate goal is a proper execution of the plan.

Listen actively & Seek clarification. Stay open-minded: Approach the feedback with an open mind, considering that their insights could potentially improve your strategy. Provide rationale: Explain the reasoning behind your initial strategy. Share data, market research, or other insights that informed your decisions. Discuss alternatives: If the stakeholder proposes alternative approaches or adjustments, discuss these options openly. Collaborate on solutions: Work together to find common ground or a solution that addresses their concerns while aligning with your strategic goals. Evaluate and adjust: Reflect on the feedback received and consider if adjustments to your strategy are necessary based on the discussion.

It's really crucial to arrange open ended discussion with stakeholders or distributors with any kind of new strategy before implementation which can yield strong collaboration between Business managers and Stakeholders and help achieve new business by lowering the shortcomings of the new strategy.

As a product marketer, after collecting feedback from customers, stakeholders, or market research, you should analyze how this information might influence your approach to promoting and selling your product. This involves considering how feedback can help improve your product, adjust your messaging, refine your target audience, and enhance your overall marketing efforts to better meet market demands and customer needs.

Use a pros and cons list or a SWOT analysis to visualize the impact of the feedback. This method makes it easier to communicate your thought process back to the stakeholders.

Getting feedbacks from different stakeholders is just the starting point of a product marketing strategy review. The following step should be the quantification of those feedbacks in the most analytical way possible. Feedbacks should be prioritized based on the kind of stakeholders and its relevance in the value chain, and then pick the most important ones. Later, analytical models (based on ROI, NPV, payback period...) should be used to determine if the additional investments to satisfy market needs are actually worth it.

Ouvir é essencial. Mesmo que a mudança nào possa ser implementada imediatamente, ouça com atenção e planeje. Muitas vezes, não podemos mudar algo no produto imediatamente. Mas uma mudança na comunicação, pode evitar uma visão errada do produto, uma dificuldade de utilização identificada quando o produto já está na rua... Ouça sempre. Classifique o que ouve, entre "voz do cliente", "critica construtiva", "critica exagerada" e "desconhecimento". Em TODAS as vozes, você pode encontrar insights para melhorar seu produto.

Getting conflicting feedback that challenges the status quo calls for evaluating the possibility of group think. I’d reach out to a couple of trusted advisors outside the ‘usual circle’ to solicit additional views. Eg field input from seasoned sellers and presales. I’d look for data from secondary research and any customer data points. And if it’s warranted it could make sense to do a some targeted analyst inquiries to help settle the matter. Look to corroborate decenting views with customer evidence. So ask for customer examples if possible.

Engaging in a constructive dialogue with stakeholders is vital because it fosters open communication, ensures that all parties are heard, and helps in building trust. This process can lead to better decision-making, as it incorporates diverse perspectives and insights. It also aids in identifying potential issues early and finding collaborative solutions, ultimately contributing to the success and sustainability of any project or organization.

Cogent arguments. A cogent argument is one where it is non-deductive and has strong and true premises. When used effectively, it can strengthen your argument and communication which may lead to influencing the other.

Practice active listening during these dialogues. Repeat back what you've heard to confirm understanding and show that you value their input. This can defuse tension and build a stronger partnership.

Have stakeholders presented a data-backed view. This can give them a perspective and they would engage more. Fill them with clear explanations. Provide them links to market research that may already be there. Let me know what end user experience can get impacted with their feedback.

While engaging with stackholders it's important to: 1. Seek clarity and Understand: Ask questions to clarify the feedback and ensure you fully understand the concerns being raised. This shows your commitment to addressing the issue and helps prevent misunderstandings. 2. Evaluate Objectively: Assess the feedback objectively, considering its validity and relevance. Determine whether the concerns are based on solid evidence or if they might be influenced by subjective opinions or incomplete information.

This subject matter involves a process of decision-making in which feedback from stakeholders (such as customers, employees, or partners) is evaluated. Based on this feedback, changes are prioritized according to how well they align with the company's strategic goals and their potential to enhance marketing efforts. The aim is to focus on modifications that can provide the most significant value and improvement to the company's marketing strategies.

Create a roadmap for implementing changes. This visual tool can help keep everyone on the same page and manage expectations regarding timelines and outcomes. It also demonstrates your commitment to continuous improvement.

let's acknowledge their concerns and show appreciation for their time and effort. A simple "thank you" or "we value your input" can go a long way in building trust. Now, it's time to put on our analytical hats and evaluate the feedback. Is it valid? Does it align with our goals? Be honest with yourself, and don't be afraid to make adjustments or even pivot your strategy if needed.

Figure out most impacting feedback that must be either adjusted or be given more data to support. Your GTM depends upon how real world product gets rolled into critical mass so you need to have stakeholder feedback considered or addressed in that context. Overall product vision is a long term play which every stakeholder may not understand rightaway so prioritizing just for the sake of adjusting to feedback should also be not the case.

Agile manifest states; “welcome changing requirement, even late in development”. Finding priority attention areas for change, is a cross road of strategic goals and marketing data and customer insights. Marketing is the art of implementing worldly information we acquire from the market, in a way that is most aligned cognitively with people, through the value chain. In other words, we have to take in mind that stakeholders feedback is crucial in understanding the mindset that shapes the enterprise, we deliver value to customers through enterprise. It is all about value creation, not control. Thus stakeholder feedback is as important as other relevant feedback we get from customers and environment.

This involves: 1) Research and Analysis: Understanding market trends, customer needs, and competitive landscape. 2) Clear Objectives: Setting specific, measurable goals for the changes. 3) Alignment: Ensuring changes align with your brand and overall business strategy. 4) Testing: Pilot changes on a smaller scale to assess their impact before a full rollout. 5) Monitoring and Adjustment: Continuously tracking performance and being ready to make adjustments based on feedback and results.

In my experience is not all feedback hold values, as a professional there is an expectation of you to evaluate all feedback unbiasedly, free of ego. Then if it’s helpful implement strategically

After gathering valuable feedback, ensuring I did my homework and check the core vitals against our data and current market trends. Finally, I make iterative adjustments to the strategy, integrating the valid points from the feedback while maintaining the core objectives of the marketing plan.

Both of our target verticals included OEM producers, so we weren't required to make large changes to consumer marketing product roll-outs.

Stakeholder feedback is arguably the most impactful aspect of a successful product marketing strategy, and it's crucial to measure results against key audiences and business goals constantly. Track performance for key metrics for conversion rates and customer engagement, but also consider qualitative metrics such as customer sentiment and feedback loops. Depending on your product or business, you may also find success analyzing social media interactions and reviews for deeper insights, or use A/B testing to identify which elements resonate most with your audience. This type of detailed approach ensures your strategy adapts to feedback and evolves with market trends, giving your product marketing strategy a data-backed, competitive edge.

I have a simplified method of embracing & implementing feedback 1. Take stock of everything & as much as you can 2. Assign an impact / revenue growth rating to feedbacks 3. Assign a TAT for individual items 4. Implement things that will improve performance / increase consumption with priority bias 5. Iterate 6. Take a downtime to reconsider side - effects 7. Commit updates to production. 😹

Ultimately, the goal is to collaborate with stakeholders to refine and enhance the marketing strategy, ensuring that it effectively meets the needs and demands of the target audience.

Handling feedback from stakeholders that challenges product marketing strategy involves a combination of active listening, critical analysis, and adaptive planning. Discuss the feedback with your team and other relevant stakeholders. If the feedback is compelling and suggests a significant improvement, be open to making changes.If changes are made, communicate these to all stakeholders. Explain the rationale behind the adjustments and how they address the feedback. By systematically addressing feedback we can ensure that your product marketing strategy remains flexible, responsive, and aligned with both stakeholder expectations and market demands.

If you have to handle feedback from stakeholders that challenges your initial product marketing strategy, it's likely that you skipped one or more important preliminary steps: 1. Before drafting the strategy, conduct meetings with stakeholders to collect their personal opinions on key strategic issues. 2. Prepare consolidated material and a draft strategy that incorporates stakeholder insights. 3. In personal meetings, explain that this is an intermediate document to reduce tension and excessive criticism. Inform stakeholders how their ideas were included. 4. Conduct the final defense collectively in a general presentation. Everyone will understand the content, and you'll be ready for potential challenges and questions.