Comment gardez-vous vos abonnés en marketing de contenu fidèles et engagés?

The only real answer here is to build real relationships and rapport. Personalization, rapport, and relationships aren't built at scale. It takes engagement, conversations, comments, messages, acts of kindness/gratitude/empathy to win in this area.

Marketing is a give-give-expect formula. Those who know will ace at it. To expect engagement, you have to be 100X more engaged. Zomato's marketing is ultra-famous. Why? Because they are pro-engaged with their customers and instantly pick the trending memes and topics. Result- Everybody engages with them. Now the second part, loyalty, marketing has little role to play here. Good marketing can't sustain a bad product. Focus on providing the best quality and you will always have a loyal customer base.

I sincerely believe that tools and methods will only help if you are authentic and genuine. It might sound like a broken record but it isn’t.

How do you understand your audience? By interacting with them and learning about them. We're not talking demographics here. You want to know about their pain points, challenges, and what keeps them up at night. You want to build a connection.

Encourage conversation and foster a sense of community. Engage with your followers by responding to their comments, messages, and inquiries. Engagement wins.

Your audience’s needs should lay at the heart of your content strategy. By prioritising their needs, you’ll naturally produce content that is valuable for your audience. Remember, your content should focus on providing more than it takes — so your own company needs, goals, and conversions should come secondary to the needs and goals of your audience. It might seem counterintuitive at first but it’s a great way to build trust, provide genuine value, and nurture an audience that keeps coming back for more.

Value is highly misunderstood. Values is perceived value and not what you find valuable. It is in the eyes of the beholder. That is why relevant and useful content is relatable or understandable. And you can only achieve it if the audience has an emotional connection to it.

What is value? If they can use the content to make their lives better. It doesn't always have to be a complicated study, sometimes all they want is advice.

Providing value means you know your audience. Knowing your audience makes your audience engage. Engaged audiences become a loyal community. Know not only what they need but what THEY value, not what you think is valuable. Help them learn something new or improve their skills with tutorials, how-tos, and recommendations all mixed in with vulnerable or entertaining content to foster an emotional connection that is connected with the value you add.

Avoid overly promotional or sales-oriented content that may come across as inauthentic or self-serving. Instead, focus on providing valuable information, insights, or entertainment that genuinely benefits your audience.

9/10 companies try to be something they're not. Whether it's too safe, too vanilla, or too scattered. Hold yourself and your team to the brand voice guidelines you put in place. They're there for a reason.

Leave out the cliches and the jargon. Just be yourself. It is not expected that you communicate in a certain stereotype way. The audience wants to connect to a real human being. Your imperfection is your key.

When it comes to being transparent, it’s important not to hide away from any negatives. For example, If you’ve a known problem with billing - own that space, produce the content to own up to the issue. It’s far better you being open and honest and hitting the top or search engine results than your competitors.

What is my key to audience engagement? I love challenges. Here's a few that I've done on LinkedIn with my content: - Meme contests - Pizza giveaways - Whisky cup giveaways - LinkedIn profile audit giveaway - Leave a comment I don't respond too challenge - & a lot more.. You will notice a common theme. "Giveaways". A powerful way to gamify your posts and increase interaction is to gamify your content via challenges and giveaways. Follow me for weekly examples!

First, you need to ensure you're creating/sharing compelling and valuable content to your specific audience. There's a big void between what you *think* they want, and what you *know* they want.: There are countless ways to do that... glimpses into your creative process behind-the-scenes footage conduct live Q&A sessions exclusive sneak peeks These are some examples that give your followers a sense of exclusivity and fosters a stronger connection with your brand. Also make sure to personalize your interactions. Address your followers by name when responding to comments or messages, and show genuine interest in their thoughts and opinions. This personalized approach makes them feel valued and fosters a sense of loyalty.

I adopt this principle "Adapt and Experiment" with different content formats. Stay attuned to your followers' preferences and adapt your content strategy accordingly. Experiment with different content formats and topics to see what resonates best with your audience.

Continuously iterate and refine your content based on the insights gained from experimentation and optimization. But, more importantly, don't forget to listen.

Never stop testing. Evergreen content is the lifeblood of a strong marketing strategy. Whether it’s paid or organic, evergreen content has the ability to provide value for years to come. But you also need to be willing to make updates as needed. The more you can keep it relevant and keep up with trends, the more value you’ll continue to provide.

I advocate for a user-centric approach to content marketing, which involves consistently delivering value to your audience. This can be achieved by providing high-quality, relevant, and timely content that addresses the needs, interests, and challenges of your audience. Engaging directly with your audience, responding to their comments, and taking their feedback seriously also helps foster a sense of community and loyalty. Secondly, I recommend diversifying your content. Different formats such as blogs, videos, webinars, infographics, podcasts, etc., cater to different user preferences and keep the content experience fresh and engaging.