Comment s’adresseriez-vous à une partie prenante qui insiste sur un changement de conception qui compromet l’expérience utilisateur ?

To address a stakeholder insisting on a design change that compromises user experience: Explain the Impact: Clearly articulate how the change negatively affects the user experience. Present Data: Use user feedback, research, and analytics to support your case. Offer Alternatives: Propose alternative solutions that meet the stakeholder's goals without compromising UX. Highlight User Benefits: Emphasize the long-term benefits of maintaining a user-centered design. Seek Compromise: Find a middle ground that addresses the stakeholder's concerns while preserving UX integrity.

Addressing a stakeholder insisting on a design change compromising user experience involves: Data-Driven Insights: Present user feedback and analytics supporting the current design. Impact Analysis: Discuss potential consequences on usability, satisfaction, and business outcomes. User-Centered Approach: Advocate for user needs while aligning with stakeholder goals. Compromise: Explore alternative solutions that balance stakeholder requirements and user experience principles. Educational Approach: Educate stakeholders on UX best practices and long-term benefits of user-centric design.

Analysing where the need of change is coming from will solve half of your confusions and irritation. Empathize with the stakeholder/client and understand the concerns. Make sure you ask all the right questions and keep the conversation open and have a iterative communication.

- Understand Concerns: Begin by seeking to understand the stakeholder's perspective on the requested design change. - Active Listening: Listen attentively to their rationale, showing empathy for their viewpoint. - Collaborative Environment: Create a space for open dialogue that fosters collaborative problem-solving. - Build Communication: Focus on building a bridge of communication rather than agreeing immediately. - Educate on UX Principles: Use this opportunity to educate the stakeholder about UX principles and their alignment with the product's success metrics.

Share your views on what/why you thing the change/improvement (that the client thinks) will impact the experience. Put forward your logical reasonings and communicate all these things properly. Arguments are healthy, but at the same time you need to make sure to not to loose the trust you have built.

- Present Data: When discussing design changes, support your arguments with objective data. - Use Objective Information: Utilize user testing results, heatmaps, or analytics to demonstrate potential impacts on user behavior and satisfaction. - Clear Presentation: Present data clearly and concisely, focusing on its relation to key performance indicators (KPIs) important to stakeholders. - Shift the Conversation: Data-driven discussions help move the dialogue from subjective preferences to objective outcomes. - Align on Decisions: This approach facilitates alignment on decisions that ultimately enhance the user experience.

I'd propose several alternatives backed by good reasoning and data. Example: Stakeholder wants to add multiple pop-up ads to increase ad revenue. Opt 1: Contextual Ads Integration Proposal: Integrate ads contextually within content. Reasoning: Less disruptive, leading to higher engagement and user satisfaction. Data: Users interact more with relevant, non-intrusive ads. Opt 2: Personalized Recommendations Proposal: Implement personalized content recommendations. Reasoning: Enhances user experience, increasing site time and ad visibility. Data: Personalized content boosts user retention and engagement, benefiting ad revenue. See the pattern?

Effective communication is key when I negotiate design changes with stakeholders. I use language that resonates with them, framing my arguments in terms of business impact and user satisfaction. I avoid jargon and explain UX concepts in a way that relates to their interests. I remain patient and open to dialogue, ensuring that all parties feel heard and understood. This approach helps build trust and fosters a mutual understanding of the importance of a user-centered design approach.

After understanding and empathizing with the stakeholder's perspectives, the long-term benefits of prioritizing UX can be highlighted such as an increase in user loyalty, higher user engagement & improved brand reputation. You need to help the stakeholders understand how short-term sacrifices might lead to greater long-term gains. Additionally, you can bring in insights from UX experts, industry standards, or even some authoritative sources who support your stand because sometimes external validation can help sway opinions. If you are a good storyteller, it's high time to bring that skill to work. You can share user stories or even better - personal anecdotes that illustrate any potential negative impacts of the proposed change.