Que faites-vous si la créativité ne se traduit pas par des mesures de réussite des petites entreprises ?

Creativity crusader here! Let's bridge the creative-to-revenue gap: Data detective: Analyze results. What's resonating? Maybe pivot your playful packaging to a different audience (don't ditch the fun, just find the right fit!) Target tweak: Rethink your target market. Is your quirky concept a bullseye for a different niche? Metrics mix-up: Consider alternative success metrics. Brand awareness can be just as valuable as sales (especially for long-term growth) Feedback fiesta: Gather customer feedback. What clicks? What confuses? Maybe your creative concept needs a clearer explanation Double down on delight: Refine your creative edge! Being different can be a superpower, so keep it weird (but strategically weird). Creativity converted!

Fall in love with the problem, not your solution. Often, business owners operate on assumptions. It makes sense, we put a lot of effort what we are offering the world. It's hard to even think about it not actually being viable. Going full steam ahead based on theories will most likely lead to failure. Instead, launch and test quickly. Find out if there's a market fit. Find out what the customer is actually buying. Often, its not what we think it is as owners. Use that info to retool your product/service. Keep iterating and assessing. If you're open and honest, success will follow eventually.

Just keep testing and getting feedback. Fail fast and often. It may be that your offerings aren't far off the mark but just need some tweaking. It could be that you are trying to solve a problem which just isn't that important or urgent for people. Or it could be that you just need to change your messaging and positioning to attract the right crowd. There's only one way to find out - get out there and get feedback. Lots of it. Good and bad. Then refine.

Build your brand story using a framework like the StoryBrand method. You need to expose and then highlight the problem, get the prospects emotionally engaged. Then position them as the hero who has a destiny to fulfil but is being hampered in their efforts, and you are the guide who is going to help them overcome the challenges and save the day. Good stories evoke strong emotions. People buy based on their emotions, even though they rationalise their actions later using logic.

The first question to ask would be am I measuring the right things? Then what is working and what is not? From there you could assess if "creativity" or the lack of is the problem. Depending on your offering you may be in the wrong market, selling the wrong product, in the wrong way. If your targets are not being met, go back to the drawing board and make sure all the fundamentals are correct before you spend more time/money heading in the wrong direction. After that you will be in a position to test your hypothesis/ideas and see what is truly working and not, spend time from their refining what you are doing even if it is creative things.