Que faites-vous si vous voulez exceller dans le marketing produit et faire progresser votre carrière ?

To excel in product marketing and advance your career, prioritize continuous learning by staying updated on industry trends and consumer behavior. Gain diverse experience by collaborating with cross-functional teams and volunteering for new challenges. Hone strategic thinking to develop data-driven marketing plans aligned with business objectives. Build strong communication skills to articulate ideas clearly and influence stakeholders effectively. Network with industry peers, seek feedback, and set clear career goals to drive progress and success in this dynamic field.

Seja curioso em todos os momentos. Além de acompanhar o que os especialistas dizem, conhecer casos de sucesso e ter mentores experientes, para se destacar em marteking de produto é essesncial o desejo genuíno da descoberta. Nunca perca a oportunidade de entender o que as pessoas desejam e como a vida delas pode ser mais legal, interessante ou fácil. Ouça os consumidores, mas também mantenha-se atento a situações cotidianas e aparentemente fora do seu escopo. O marketing de produto é movido a curiosidade e melhoria de experiências.

Building a portfolio is an excellent way to showcase your product marketing skills and accomplishments. However, it's equally important to learn how to effectively present your work and communicate your experience in a compelling manner. After all, a well-crafted portfolio is only as valuable as your ability to articulate the strategies, insights, and impact behind each piece. Develop your storytelling abilities, practice presenting your work confidently, and be prepared to demonstrate WHY it was successful.

É fundamental sempre se adaptar. Manter-se atualizado ajudará a aprimorar suas habilidades e permanecer à frente das mudanças no mercado. Nunca saberemos de tudo, e isso não é motivo para desistir de adquirir conhecimento.

El marketing de productos es un área maravillosa en el que desarrollar tus skills de marketing. Tiene que gustarte mucho el consumidor y se capaz de detectar los insights que te llevarán a construir el producto ideal. Es importante también investigar qué está pasando en el mundo a nivel de tendencias globales y cómo afectan a tu consumidor, para asegurarte de que tu oferta está alineada con lo que busca. También tienes que focalizarte en la investigación de mercados y consumidor para poder entender las motivaciones y frenos.

On thing I would add here is to seek out mentorship. Identify experienced product marketers whose work you admire and seek their guidance. A mentor can provide invaluable insights, constructive feedback, and career advice. Actively solicit feedback on your portfolio, strategies, and communication skills.

3 Things that can be done: 1) Cultivate a deep understanding of your product by shadowing engineers, attending user interviews, and even getting certified. Speak the language of your product with fluency, allowing you to communicate its value with passion and authority. 2) Numbers are powerful, but they can put people to sleep. Transform raw data into compelling narratives that showcase your product's impact. Learn how to visualize data in a way that's clear, concise, and emotionally resonant. 3) Forge strong relationships with sales, engineering, and customer success teams. Become the ultimate connector, ensuring everyone is aligned and singing from the same product hymn sheet.