Que faites-vous si les attentes de votre public en matière de communication interne évoluent constamment ?

Acredito que aceitar as mudanças é essencial. Encare essas mudanças como oportunidades, não como barreiras. É importante também se manter informado sobre as novas tendências e ferramentas de comunicação. Ao adotar uma postura proativa e flexível, você consegue desenvolver uma estratégia de comunicação interna mais ágil, capaz de atender às necessidades em constante evolução do seu público.

La comunicación interna es un gran desafío para los comunicadores. En mi caso los newsletters e emailing tenían índices cada vez más bajos de lectura y los cambiamos por videos informativos en las pantallas de la oficina. Para obtener métricas cuantificamos la cantidad de personas que circulan por los pasillos.

Regular Surveys and Feedback: Conduct frequent surveys and gather feedback to understand the evolving needs and preferences of your audience. Use tools like pulse surveys or feedback forms after major communications. Focus Groups: Organize focus groups periodically to dive deeper into specific issues or gather detailed feedback on particular topics or communication methods. Trend Analysis: Stay updated with industry trends and best practices in internal communications. This can help you anticipate changes in expectations and adapt accordingly.

If your audience's expectations in internal communications are constantly evolving, it’s important to stay adaptable and proactive. Here are some strategies to effectively manage this dynamic: 1.Regular feedback. 2.Flexibility 3.Technology Utilization 4.Clear and Consistent Messaging 5. Transparency 6.Monitor Trends. 7.Engagement analytics. By being proactive, flexible, and responsive to feedback, you can effectively manage evolving expectations in internal communications and maintain a positive and productive organizational environment.

Time and tide waits for no none. Change is the crux of movement and progress further.One must never be reticent about the change rather accept it magnanimously that this change can be for something good as well. Choose your change champions within the company who can be custodians of the upcoming change.further bifurcate the teams into squads which can be the advocate of change to clients and consumers.keep learning the latest tools and be kind to share the knowledge learnt in the interest of company's well being.

If you are doing this correctly, knowing your audience isn't a one-and-done proposition, and your strategy should evolve along with their expectations. You should regularly evaluate both demographics and whatever feedback you gather from your various forms of listening and re-developing your audience profiles or personas. This should happen at least as often as you evaluate and revise your internal communication strategy so that both grow in tandem.

There's nothing wrong with evolving audience expectation because that's how we will become agile, flexible, and innovative. However, it is important that we keep pace with changing demands. You can - Undertake campaign level surveys at the end of each campaign to measure its effectiveness and gather feedback - Undertake strategy level surveys every 15-18 months to re-evaluate your internal communication strategy and ensure it is aligned with employees and the business - Work with communication champions across the business to gather on-ground feedback and opinion that you wouldn't get otherwise through surveys - Leverage tech to streamline your efforts

Metrics and KPIs: Establish key performance indicators (KPIs) and regularly measure the effectiveness of your communications. Metrics such as engagement rates, open rates, and feedback scores can provide valuable insights. Data-Driven Decisions: Use data to make informed decisions about what’s working and what needs improvement. Regularly review analytics and adjust your strategies based on the findings. By staying informed, leveraging diverse channels, personalizing messages, fostering transparency, and continuously improving your strategies, you can effectively meet and exceed your audience’s expectations. Remember, the key is to remain adaptable and proactive in understanding and responding to the changing needs of your employees.

Además de los KPI y los reportes periódicos, creo que es muy importante mantenerse abiertos a explorar. Y esta exploración debe buscar datos y también un mayor feedback de quienes sean más críticos de la gestión de comunicaciones internas. Es fundamental no solo estar abiertos al diálogo con los usuarios, sino favorecer y proactivamente buscar esta conversación.