Pourquoi l’intelligence émotionnelle est-elle essentielle à la réussite du marketing produit ?

Actively listening to your customers goes a long way in building your emotional intelligence. Give them a platform to share their opinions (this could be a 1-1 interview). Customers will always care more about the problem than the sellers as they're facing this every day. Hearing it verbatim from them will teach you so much.

Understanding Consumer Behavior by perceiving and comprehending emotions, both in oneself and others. Emotional Appeal and Brand Connection has to create emotional connections with consumers. EI allied with Storytelling and Persuasion is the key. EI always intersects with neuromarketing that resonate with consumers.

El in put del cliente es de suma importancia, debemos cubrir, descubrir y crear las necesidades y tener una visión amplia de la colocación de un producto en el mercado. Uno de los principales requisitos es la escucha activa, pausas y entendimiento para captar y capitalizar la conversación con el cliente.

It's one thing to understand your customers' needs and motivations, but it's another to actually deliver and exceed expectations. Providing additional value to customers beyond their basic needs and offering ad ons that they didn't even know they needed will result in return customers time and time again. This remains true in tangible products as well as service offerings.

We, humans as emotionally charged creatures as they are logical. To lead people, we must learn how to move them through empathy, narrative, and symbolic seeds. > understanding buyer motives > using caveman thinking > using stories to direct focus > symbolically activating networks > forming bonds based on tribal values.

Regular team meetings with a twist. Before these meetings, could you consider sending out an anonymous poll to team members? This enables them to express their opinions and preferences discreetly. Sharing the poll results during the meeting can spark discussions and provide valuable insights. Additionally, you can encourage team members to volunteer for presentations, allowing them to take ownership of certain aspects of the topic and fostering engagement and collaboration.

You have to understand different people, how they think, feel, live their lives in order to create compelling brands and marketing. People don’t want to see ads and they don’t buy products; they buy something that resonates with them, something they fall in love with, fits their world and lifestyle. Empathy is what leads you to understand them.

It is vital that people in your organisation trust your judgement – you will have to cooperate, fight, persuade, explain. That is very hard if they do not like you.

Emotional intelligence (EQ) plays a pivotal role in shaping successful marketing strategies. By understanding and harnessing emotions, marketers can forge deeper connections with their target audience, leading to increased engagement, loyalty, and conversions. emotional intelligence isn’t just about evoking emotions; it’s about creating meaningful connections, understanding customer needs, and delivering consistent brand experiences. Marketers who master EQ can build stronger relationships and drive business success.

To effectively engage with our audience, it's essential to exercise emotional intelligence and empathise with our target audience's perspective. Our intended audience connects with our offerings through storytelling, evoking emotions tied to their past experiences, whether in action or inaction. Emotional intelligence involves making our audience acquainted with our message across various channels without overwhelming them with an excessive barrage of messages, which might turn them away. Ultimately, it's about treating others as you'd like to be treated, offering solutions to their problems without inundating them.

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It’s not enough to sympathize with your audience. You need to empathize with them. What this means in Product Marketing: when you’re designing the product AND the audience journey, you need to apply your emotional intelligence to predict what they will think and feel before they know your product exists, when they discover your product, while they’re using your product, and after they’ve used it. Do this right, and you’ll have not only a returning customer, but a consumer advocate.

La connaissance de l'état d'esprit des clients est indispensable dans la communication. Parfois une campagne mal étudié peut engendrer un bad buzz. Il faut pas oublier que pour une approche Me2b efficace, la relation entreprise-client doit être basé sur la confiance, le respect et le professionnalisme.

Porque el cliente durante los primeros 10 minutos compra por emoción, entusiasmo, basado en las emociones y sentimientos que le produce imaginarse poseyendo el producto que está comprando. (el cerrador de ventas en éste tiempo, debe disponer de sus mejores armas, sin asediar al comprador, para cerrar la venta.) Es mucho más fácil y rápido vender un producto en el momento emocional de un cliente. Hasta que en el minuto 11… el cliente se pregunta ¿Realmente lo necesito...? ¿Puedo vivir 3 meses sin comprarlo...? Etc. Para el vendedor, será mucho más difícil venderle al cerebro racional. Debe estar mucho mejor preparado y disponer de más armas para persuadir o convencer al comprador. Aquí las probabilidades de venta bajan exponencialmente.

To sharpen your leadership skills, consider investing in professional development courses. Platforms like Linkedin Learning offer a variety of courses that can expand your skill set. Once I completed a leadership course, I found a significant improvement in the way I managed my team and executed strategies. Mentorship also plays a critical role in effective leadership. Seeking guidance from a seasoned leader in your industry can provide valuable insights. I started my journey under a mentor, whose guidance significantly accelerated my growth and understanding of product marketing.

Simple. No matter what the product, the sector, the B2-whatever . . . at the end of the day it’s people that make the BUY decision.

It doesn’t matter what YOU want to tell your audience about your product. It really only matters what they NEED TO KNOW. If you can tie that need to know with the problem your product solves for the audience, then you’re in the right direction. But, if you spend way too much time trying to focus on features that don’t mean anything to the audience, then they won’t listen at all…and your audience just got smaller. Resist the urge to focus on you and your product. Keep the focus on your audience and how they’ll feel when your product solves their problem.

Entender e gerenciar nossas emoções e as dos clientes nos permite criar conexões mais autênticas e campanhas mais engajadoras. Além disso, essa habilidade melhora a colaboração nas equipes e a resolução de conflitos, promovendo um ambiente de trabalho positivo e inovador.

Emotional intelligence has been a game-changer for my career in Product Marketing. It allows me to truly connect with customers, understand their needs, and build trust-based relationships. It guides me in crafting messages that resonate and in resolving conflicts with cross-functional teams. It's like having a compass for decision-making, ensuring my strategies align with customer emotions. This personal touch has transformed how I approach marketing, making it more authentic and customer-centric.