L’image de votre marque entre en conflit avec le contenu d’un influenceur. Comment réalignez-vous votre partenariat pour réussir ?

I address the issue directly with the influencer, clearly outlining the misalignment with the brand’s image. I collaborate on creating content guidelines that align with the brand’s values. If alignment isn’t possible, consider respectfully ending the partnership.

Uh-oh, something's off! Take a step back and really look at their content. Is it a total disaster or just a minor misstep? Don't panic, but don't ignore it either.

When your brand's image clashes with an influencer's content that's not a good sign. - Put the collaboration on hold for the time being. - Get back to the beginning & find the gap. - Discuss everything with the influencer. - Share your POV & listen to them. - Find common ground. - Adjust everything. This is the best way to realign your partnership for success! Next time, partner with an influencer who actually matches your brand image.

This is a growing issue for many brands and the problems is both ways. Many times, brands tend to go after followers and popularity and content creators after the highest bidder. What both parties need to do is to closely "assess fit" and alignment in terms of interests, purpose, long-term agenda and work on shared beliefs and ideas. Sometimes things can still get derailed but, then those are easier to manage if the brand stays true to its purpose and maintains authenticity in communication. All parties should adhere to full disclosures and compliance as that always increases long-term trust and influence.

I believe it's crucial to address any misalignment between a brand and an influencer openly and honestly. First, I would assess the influencer's current audience and content style to see if there’s a genuine clash or just a misunderstanding. If it's a true mismatch, I think having a candid conversation about our respective goals and values is essential. Maybe we can find common ground or adjust the partnership to better reflect our evolving identities. It's all about staying flexible and fostering a genuine connection that benefits both parties. Collaboration should feel authentic, and sometimes, that requires a bit of adjustment to keep the partnership thriving. After all, we’re in this together!

Open dialogue is essential when your brand’s image clashes with an influencer’s content. Start by scheduling a meeting to discuss the partnership and prepare key points, including examples of misaligned content. During the meeting, actively listen to the influencer’s perspective and clearly explain your brand’s values and target audience. Encourage feedback on your messaging to ensure it resonates with their followers. This safe space for open communication not only addresses current issues but also strengthens the partnership for the future, fostering trust and collaboration for mutual success.

Time to have a heart-to-heart. Be honest but gentle. Explain your concerns without pointing fingers. Listen to their side of the story. Remember, communication is key.

In case of any discrepancies, a clear cut communication should be done in a Coherent and cohesive manner to the Influencer related to the content. When the communication is done directly it solves 50% of the problems

To realign your partnership for success when your brand's image clashes with an influencer's content, you can follow these steps: Open Communication: Initiate a transparent conversation with the influencer. Clearly express your brand’s goals, values, and expectations. Listen to the influencer’s perspective to understand their vision and how they see the partnership evolving.

La comunicación para la alineación de ambas partes es clave para el éxito en la comunicación de la marca. La marca debe proveer de forma constante retroalimentación e insumos de información para que el influencer pueda manejar de la mejor forma posible la comunicación orgánica de marca con sus audiencias. Mantener un dialogo abierto, colaborativo y asequible es clave para tener un balance positivo en la relación con estos nuevos KOLs.

Adjust Content Strategy: Work together to find a middle ground that blends your brand’s image with the influencer’s style. This could involve redefining campaign goals, altering the content approach, or creating new content that aligns with both your brand’s identity and the influencer’s strengths. Maintain Flexibility: Be open to new ideas or themes that might better align your brand with the influencer. Flexibility can lead to innovative solutions that benefit both parties while staying true to your brand. Monitor and Adapt: Continuously monitor the partnership’s progress and the reception of the new content. Be ready to make further adjustments if needed to ensure the collaboration remains successful and mutually beneficial.

You may need to adjust your strategy to better fit the influencer's style, which could mean redefining campaign goals or changing the content approach. Flexibility is crucial, as new ideas or themes might align well with both your brand and the influencer. For example, if your brand typically focuses on formal content but the influencer thrives in a casual setting, creating a campaign that blends both could benefit everyone while maintaining your brand's identity.

It's time to rethink your plan. Maybe it's time for a content refresh or a different approach. Don't be afraid to pivot. Sometimes, a change of direction can be a good thing.

In this situation, the strategy has to be modified with a good amount of flexibility. The influencer's perspective can be there but the brand content should be modified and should match with the brand core values, identity, reputation and other symbolic and objective elements.

To achieve a successful partnership, we may need to adjust our plans. This involves setting new goals, exploring fresh content ideas, and using data to guide our decisions. By working closely with the influencer and being open to new approaches, we can create a partnership that benefits everyone involved.

Set some rules (but make 'em fun ones). Create clear guidelines for future content. Think of it as a recipe for success. The more specific, the better.

Clear content guidelines not only protect your brand’s integrity but also empower influencers to create content that is both creative and consistent with your brand’s vision, leading to more successful and cohesive collaborations.

To prevent any kind of further clashes, it is important to do the following: 1) open communication 2) Management and planning 3) Clear perception-on the same page 4) Alignment and Checking 5) Star tracking and analysis 6) Representation and interpretation 7) Brand implementation and modification

To avoid future clashes, it’s important to establish or revisit content guidelines: • Be Clear: Clearly define the types of content that align with your brand’s image and the messages you want to communicate. • Provide Flexibility: While guidelines are important, allow room for the influencer’s creativity. After all, their unique voice and style are why you partnered with them in the first place. • Reinforce Brand Values: Emphasize your brand’s core values within the guidelines, ensuring that the influencer’s content consistently reflects these values. Having a set of guidelines in place helps maintain a consistent brand image across all platforms.

You always need guidelines that serve as a roadmap for influencers. Here's why they are important: They outline what types of content are encouraged & what should be avoided. The goal is to build a strong, consistent brand presence while allowing influencers to genuinely connect with their audience.

Check in regularly. See how things are going. Celebrate the wins and address any issues head-on. Remember, a strong partnership is built on trust and open communication.

Performance reviews are key to assessing your partnership's effectiveness after adjustments. Monitor metrics like engagement rates, which include likes, comments, and shares on posts featuring your brand. High engagement signals that the content resonates with the audience. Check reach and impressions to gauge exposure, and analyze conversion rates to see how many followers take action, like visiting your website. Use this data to make informed decisions and focus on successful content types in future collaborations. Regular check-ins with the influencer help maintain alignment, ensuring your brand’s image remains strong and authentic.

Regularly monitor the partnership’s effectiveness. For example, if a travel brand’s influencer campaign isn’t generating expected engagement, review metrics such as likes, shares, and comments. Assess whether the content aligns with your brand’s goals and make necessary adjustments based on this performance data to realign the partnership.

Monitoring the performance of this partnership with influencer's is most important to understand whether it is being productively utilised or not. The methods of controlling can be 1) Social media listening 2) Reactions and clicks 3) Reviews 4) Revenue sales 5) Word of mouth degree or effect

Monitor the performance of the content after realigning your strategy. Assess engagement metrics, audience reactions, and overall brand perception. A thorough review will help you determine whether the partnership is back on track and delivering the desired results.

Plus vous investirez d'efforts à clarifier vos attentes, à établir les paramètres de votre marque dans la collaboration, plus vous échangerez avec l'influenceur, meilleur sera votre partenariat présent et ceux d'avenir. On parle d'humains qui parlent ensuite à d'autres humains, alors la communication doit d'abord débuter entre l'agence, l'annonceur et l'influenceur!

State a clear guidelines and inform them from the future collaboration. Check their content and try to inform about their mistake if you find any mismatching.

Plan for the Future: Review Influencer Selection Criteria: Ensure that future influencer partnerships are more aligned with your brand’s image by refining your selection process. Develop a Crisis Plan: Create a plan for handling potential conflicts with influencers in the future to prevent or mitigate similar issues.

Based on the outcomes, decide on the future of the partnership. If the realignment proves successful, explore opportunities for continued collaboration. If not, consider parting ways amicably and seeking influencers who better align with your brand’s image from the outset.

Es zeigen sich erste Erfolge. Die Zusammenarbeit macht wieder richtig Spaß. Ich werde selbst professioneller. Ich fühle mich wohl mit dem bisherigen Ergebnis und sehe mit Energie in die Zukunft. Eine Person habe ich allerdings verloren. Das ist sehr schade, weil wir lange Jahre sehr gut zusammengearbeitet haben. Leider war er nicht bereit, meine Veränderung mitzutragen.