Votre équipe est divisée sur l’atteinte des chiffres de vente ou la fidélisation des clients. Comment allez-vous trouver l’équilibre ?

My advice is that the right balance between acquiring new clients and retaining existing ones involves setting clear goals, incentivizing both areas, and regularly reviewing performance. By fostering a culture that values both acquisition and retention, and by using data to guide decisions, you can achieve sustainable growth and long-term success for your business. If this task appears overwhelming, keep in mind that small, incremental improvements, each as little as 1%, can lead to remarkable overall success.

the major goal in bussines is no doubt but acquiring new customers which is bread and butter to resource as well as buisness but at the same time retaining the existing customer is as much important as acquiring new customers as the bussines gets strong and powerful from their existing customers.

To balance sales targets with customer retention, I would set goals that align both objectives, encourage collaboration between sales and customer success teams, and adjust incentives to reward both outcomes. By using data to track performance and staying adaptable to customer feedback, we can ensure that we meet sales targets while maintaining strong, long-term customer relationships.

Aligning efforts between hitting sales numbers and retaining customers is essential. By synchronizing goals across departments, we can ensure that every team member understands how their role contributes to both objectives. This synergy not only drives immediate revenue but also fosters long-term customer loyalty, creating a sustainable growth path. Collaboration and consistent communication are key to achieving this balance.

Focus on the Customer Experience Instead of viewing sales and retention as separate goals, consider them as different stages in a continuous customer journey. By prioritizing an exceptional customer experience throughout this journey, you naturally encourage both acquisition and retention. Imagine your customer journey as a meticulously designed path. Sales plays a role in crafting a welcoming entrance that entices customers to explore further. Customer retention focuses on making the path itself enjoyable and rewarding, with clear value propositions at every turn. By working together to design an exceptional customer experience, both sales and retention teams contribute to a journey that keeps customers engaged and loyal to your brand.

Aligning your team's efforts requires clear communication and shared objectives. Start by setting goals that reward not only the acquisition of new customers but also the retention of existing ones. Encourage your sales team to think beyond the initial sale and consider the lifetime value of a customer.

Conoce a tu público objetivo: Antes de empezar a vender a lo loco, es fundamental comprender a fondo las necesidades, intereses y comportamientos de tu público objetivo. Utiliza herramientas de análisis de datos, encuestas y grupos focales para crear perfiles de clientes detallados.

Aligner les efforts pour équilibrer ventes et fidélisation est crucial. Les ventes génèrent des revenus immédiats, tandis que la fidélisation assure des revenus futurs et des recommandations. En harmonisant ces objectifs, une entreprise peut prospérer à court terme et garantir une croissance durable, tout en cultivant une clientèle fidèle et satisfaite.

Measurable impact is the quantifiable outcome attributed to marketing and lead generation activities over a set period of time which contribute to achieving set strategic objectives.

Crea contenido de valor: No te limites a crear contenido promocional. Ofrece a tus clientes contenido valioso, informativo y entretenido que les aporte soluciones a sus problemas y les haga sentir escuchados y valorados.

Team's understanding of Qualitative and Quantitative feedback is very important and speak volumes about what customers are actually looking for or engaged with in your product or service. Not hitting targeted sales or failure to retain customers may have multiple hidden reasons. So, I would sit with cross-teams taking available metrics, make sure we align with respective KPIs and discuss remediation measures. Then come up with a refined re-launch strategy that is agreed upon and closely align with every business goal / objective and its value. "Time to Value" is a core metric that every client / customer looks for and failing to meet that no matter how good the product may be, will definitely impact adoption & retention.

Mesurer l'impact est essentiel pour équilibrer ventes et fidélisation. Les ventes apportent des revenus immédiats, tandis que la fidélisation assure des revenus futurs et des recommandations. En évaluant régulièrement ces deux aspects, une entreprise peut ajuster ses stratégies pour garantir une croissance durable et une clientèle satisfaite.

It is about your TEAM , and the SKILL you build over time is the Key - A well trained team at all time will get the business across the finish line. -Customers always reliize the worth off a SKLLED outfit

Construye relaciones duraderas: El marketing digital no se trata solo de vender, sino de construir relaciones duraderas con tus clientes. Responde a sus comentarios, resuelve sus dudas y ofrece un servicio al cliente impecable.

training teams could get you a valuable addition accross parameters employees could be trained to acquire new bussines through churning the existing base which could lead to achieve both acquiring and retaining in same hand ultimately in these condition both customer and business will be profitable and we could acquire maximum talent from our resources .

Former les équipes est crucial pour équilibrer ventes et fidélisation. Une équipe bien formée comprend l'importance des deux objectifs et sait comment les atteindre simultanément. En investissant dans la formation, une entreprise peut améliorer ses performances de vente tout en cultivant des relations durables avec ses clients, assurant ainsi une croissance stable et continue.

As small as Sparta was, the training of Spartans to hold off a 1 million strong army with only 300 of its citizens shows the accomplishments people can achieve with the right training on an individual. Training not only improves personal growth but also improves teamwork and leadership skills to be successful in the workforce or whatever we do.

Offer Value means, in respect of each Portfolio Credit Default Swap, the expected net present value to the Swap Counterparty of such Portfolio Credit Default Swap, as calculated by the Swap Counterparty, acting in its sole discretion, using the Current Mid Curve in respect of each Reference Entity except any Replaced.

Personaliza la experiencia: 🪄 Utiliza la tecnología para personalizar la experiencia de cada cliente en tu sitio web, email marketing y redes sociales. Esto les hará sentir especiales y aumentará su engagement con tu marca.

Adapta tu estrategia: El mundo digital está en constante cambio, por lo que debes ser flexible y adaptable. Analiza las tendencias del mercado, las preferencias de tu público objetivo y los resultados de tus campañas para ajustar tu estrategia en consecuencia.

La valeur de l'offre est essentielle pour équilibrer ventes et fidélisation. Une offre attrayante attire de nouveaux clients et incite les achats, tandis qu'une valeur perçue élevée encourage la fidélité. En optimisant la qualité et la pertinence de l'offre, une entreprise peut atteindre ses objectifs de vente tout en cultivant une clientèle fidèle et satisfaite.

Offering a “significant value” that your customers would most probably not get elsewhere and is unique to you as a business would directly improve and push your sales while also improving your retention, because customers will always come back where they know they are getting value from. What is also important as a business is to ask the very fundamental question, the value I bring is it the value the market needs, want and will appreciate. If this questions can be answered clearly and the your value proposition as a business will Significantly Push your Sales while directly also push retention.

Continuous innovation refers to the incremental improvement of existing products, services, or processes over time. It involves small, iterative changes that aim to enhance performance and functionality but do not fundamentally change the underlying product or service.

Mide y analiza: Es crucial monitorizar el rendimiento de tus campañas para ver qué funciona y qué no. Utiliza herramientas de análisis web para medir métricas como el tráfico web, la tasa de conversión y el valor de por vida del cliente

Division can be looked at in a positive or negative light. Diversity of thought can be so powerful when used correctly. Leaning into the division can lead to innovation. As leaders, it’s important to create a safe space and draw the strengths out of the team. It’s important to take risks and not fear failure. Creating a culture that embraces this allows people to feel comfortable expressing their opinions. This can result in innovation that wouldn’t otherwise have even been brought to light.

Acknowledge, apologize, act. Keeping it simple as that makes sense. Customers don’t want long drawn out excuses, they want resolution.