This is where realigning your team to strategic goals first requires revisiting the firm's vision and objectives to make sure they are clearly stated. Communicate the goals to them, relating their work to the big picture. You may hold an open discussion with the team to find out where the misalignment is and what they are focusing on now. Jointly refine the priorities to drive new and measurable goals that are clearly aligned with the business strategy. Break down big, long-term objectives into achievable milestones that show logical trajectories for the team. Encourage them to frequently check in and reinforce progress against set milestones; make adjustments required.

A concrete action plan with measurable steps provides clear direction and accountability ensuring that the realignment process is actionable and trackable. Regular checkpoints also do help in maintaining alignment in a dynamic environment.

Often, we assume that misalignment is the team's fault, but maybe it's the strategy that needs adjusting to reflect the realities on the ground. After all, strategies should evolve, not stay static. Steve Jobs once said, “You’ve got to start with the customer experience and work back toward the technology—not the other way around.” The same applies to aligning goals; start by asking if the business strategy still fits your current goals. The key is flexibility—adapt your strategy or team direction, but don’t be rigid about either.

Identifique as diferenças entre as estratégias, numa conversa franca e objetiva. Estabeleça de forma transparente, as estratégias do time, que não sejam interessantes para a empresa, afinal de contas, você trabalha para a empresa e não para defender os interesses do grupo. Apegue-se aos pontos de convergência desses interesses entre os do grupo e os da empresa, e valorize isso perante o grupo, mostre que os interesses divergentes, não estão errados, mas não se alinham. Valorize os que absorverem a estratégia de pontos convergentes e tente administrar os que se apegam aos divergentes, e dentro da medida do possível, do que é válido, tente agregar o maior número de pessoas ao ideal. Sobre os que ainda resistirem, reavalie mantê-los.

Lorsque je remarque que les objectifs de mon équipe ne s'alignent plus avec la stratégie globale de l'entreprise, j'agis rapidement pour rétablir la cohérence. D'abord, je réévalue la vision et les priorités de l'organisation, puis j'identifie les écarts entre les attentes stratégiques et les actions actuelles de mon équipe. J'engage ensuite un dialogue collaboratif avec chaque membre pour ajuster leurs objectifs et les reconnecter à la mission centrale. Enfin, j'instaure une culture de discipline et de responsabilisation, où chaque action soutient clairement la stratégie globale, afin de maximiser l'efficacité collective et atteindre nos ambitions.