Vous débattez de la voix de la marque avec vos collègues. Comment trouvez-vous un terrain d’entente ?

Navigating brand voice discussions can be challenging, but it’s crucial to begin by acknowledging the diverse perspectives involved. In my experience, common ground is often found by focusing on the brand’s core values and its audience. I advocate for clear communication, ensuring every team member feels heard. While I value creativity and innovation, it’s essential that the brand voice aligns with the client’s vision and business goals. My strategy balances creativity with practicality, thus recognizing that compromise is sometimes necessary to achieve the desired impact while staying true to the brand’s essence.

When debating brand voice with colleagues, I first focus on aligning with the brand's core values and audience expectations. Then, I encourage open dialogue, using data and examples to support my viewpoints. I strive to balance creativity and consistency to maintain a unified voice across all channels.

To find common ground while debating brand voice with colleagues, I would: 1. Revisit brand identity: I’d remind everyone of the core mission, values, and audience of the brand. This helps ground the discussion in shared goals and keeps the focus on what best serves the brand’s identity. 2. Focus on the audience: By emphasizing the needs and preferences of the target audience, I can shift the debate from personal preferences to what will resonate most with those we are trying to reach. 3. Test solutions: I’d suggest testing different versions of the brand voice and using data or feedback to determine what works best. This helps remove subjectivity and allows the results to guide the decision.

When debating brand voice with colleagues, it's like choosing pizza toppings—everyone has their favorite. Start by agreeing on what the brand stands for and who the audience is. Remember, the voice serves the audience, not personal preferences. Test out a few styles, see what fits, and find common ground by blending ideas. And if all else fails, bring pizza to the next meeting, everyone’s happy with that!

Show them how competitor position their voice and show them popular uses of voice from other industries and brands. Clients usually can get behind a bigger mission if they see how something similar has worked successfully in the past.