This could be your plan of action: 1. Create micro-communities around niche topics or problems where you act as the facilitator and problem-solver. 2. Instead of simply presenting your expertise, make it an interactive platform where everyone can contribute, but you guide the conversation. Position yourself as the go-to expert on that issue. 3. Document the problem, your approach, and the outcome. Showcase this as a growing portfolio of solved problems rather than just past projects. Potential clients will see you as a proactive problem-solver. 4. Now offer predefined packages which your potential client can book and pay for.

"Simplify the complex" While others flex their technical muscles, I made the tech relatable - turning expertise into easy-to-digest insights that resonate. It’s about translating complexity into value that customers understand and appreciate. In real life, people choose what they understand, not just what’s technically superior. This strategy helped me connect with non-technical audiences and differentiate myself beyond expertise - by becoming the go-to person for clarity in the noise.

Leverage Your Founder's Personal Brand Founder-led marketing can be a highly effective customer acquisition strategy. Build your personal brand by sharing insights, lessons, and stories through content on LinkedIn, Twitter, newsletters etc. Leverage your personal brands to build credibility and acquire customers organically. By positioning yourself as a thought leader and industry authority through consistent, high-quality content, you can differentiate yourself and attract prospects interested in your expertise.

Para se destacar em um mercado competitivo é preciso mais do que apenas conhecimento técnico. Aspectos comportamentais são cada vez mais observados pelos recrutadores e um dele é fundamental: a motivação! Mostre entusiasmo pelo seu trabalho, seja proativo, busque constantemente aprimoramento e demonstre paixão pelo que faz. Construa uma rede de contatos sólida e não tenha medo de mostrar suas conquistas e habilidades. Lembre-se: a atitude certa pode fazer toda a diferença! Acredite em seu potencial e deixe sua energia positiva brilhar!