To engage leads who value brevity, craft messages that are concise, clear, and action-driven. Lead with a compelling hook that highlights immediate value or solves a pain point. Use bullet points or short sentences to make the message easy to skim. Personalize your outreach with relevant details that show you’ve done your homework. End with a clear and simple CTA, such as scheduling a quick call or replying with a yes/no. Brevity paired with relevance ensures your message stands out and respects their time.

D'après mon expérience, la meilleure façon est d'aller directement au but. Si ce n'est pas la bonne personne, elle vous redirigera vers le bon contact. Il est essentiel de bien cibler ses prospects et de bien préparer ses appels. Le plus important est de rester calme, avoir le sourire et d'être dans de bonnes conditions. Pour ma part, je préfère effectuer mes séances de prospection en équipe.

I usually go to their profile directly — either it’s their company page or their own personal linkedin profile. From there you can gather enough information to know how your product can fit theirs. Complimenting and put interest in what they do could do the trick. Especially when you go critical on what their pain points might be. Reaching out to the person in charge with the product that you are offering can do you wonders. Always customize your script as each companies has its own uniqueness, try to understand things from their perspective.

Talvez esse seja o maior desafio para a captação de leads nos dias atuais. Empresas e pessoas estão sendo bombardeadas com propagandas e ofertas de produtos e serviços. Nesse cenário, 4 pontos são fundamentais para o êxito: 1. Defina bem o seu ICP e fale diretamente com o seu público. 2. Foco no dor do cliente e na sua solução 3. Seja compacto e com impacto 4. Termine com um CTA forte e garanta um processo no qual a sua equipe entrará em contato rapidamente com o cliente.