Vous avez du mal à augmenter le trafic piétonnier dans votre magasin. Comment créer une promotion en magasin irrésistible ?

To create an irresistible in-store promotion and boost foot traffic, focus on offering unique experiences. Consider hosting exclusive workshops, live demonstrations, or interactive events related to your products. Create a themed environment with music, decor, and complimentary refreshments. Offer limited-time discounts or special bundles available only during the event. Engage customers through contests or giveaways tied to purchases. Promote the event extensively on social media and collaborate with local influencers to amplify reach.

Utilize seasonal factors such as Women's Day, Father's Day, or in Vietnam, God of Wealth Day, when jewelry stores offer significant promotions on gold and accessories. Finding a reason that resonates with the experience you're planning will help you take advantage of traffic and achieve better sales.

Offer points for every purchase that can be redeemed for discounts or free items. Create tiers with increasing benefits to encourage repeat visits. Launch exclusive promotions or early access events for loyal customers. Personalize offers based on purchase history to enhance customer engagement. Promote the program prominently in-store and online to attract new customers and retain existing ones.

Retailer loyalty programs allow you to target those shopping at the store already. Those consumers also tend to be highly influenced by the retailer rewards.

Create eye-catching window displays that tell a story or evoke emotion. Use strategic lighting to highlight key products and create ambiance. Implement seasonal themes or trends to keep displays fresh and relevant. Arrange products in appealing layouts that encourage exploration and impulse buys. Offer interactive elements like touch screens or QR codes for more information. Regularly update displays to maintain interest and encourage repeat visits. Promote visually engaging content on social media to attract potential customers.

Collaborate with complementary businesses for joint promotions or co-host events to expand your customer base. Offer cross-promotional discounts or bundled offers that benefit both partners and attract their clientele to your store. Align with local influencers or community organizations to co-create events or endorse your products. Utilize their networks to amplify promotion efforts through social media and local outreach. Build long-term relationships to sustain ongoing foot traffic and mutual business growth.

In-store demos, promotions, etc. are great for getting people who are already in the store to try your product. But if you're struggling with overall traffic, you will need to run marketing campaigns outside of what retailers offer to actually get customers to go to your retailers with your product / brand in mind. Targeted drive-to-retail social media campaigns with local influencers are a fantastic way to do this. Have creators go into your stores, showcase the shopping experience, and highlight your product.

To create an irresistible in-store promotion and boost foot traffic, prioritize social engagement strategies. Develop interactive campaigns that encourage customers to share their in-store experiences on social media platforms. Implement location-based hashtags or geotags to increase visibility and attract local customers. Host social media contests or challenges with prizes tied to store visits or purchases. Collaborate with influencers or brand ambassadors to reach their followers and drive traffic. Regularly engage with followers through compelling content and customer testimonials to build trust and loyalty.

To have a social engagement, make sure that: 1. build a solid distribution plan with KPIs & expectations 2. the content is relevant to the customers and brands 3. background is suitable for shooting/ filming/ sharing on social media 4. involve influencers (if budget allows)

Be sure to promote these offers through your own social channels but also the retailers. Additional support via digital or in-store communication will further improve engagement and ROI.

In the Canadian market, Caddle has a sample solution that gets a highly targeted audience (ie those shopping the category but not your brand) to head to specified retailers to make a rebated purchase. It's supported with a post-purchase survey to better understand their experience and how to improve it. It's a great way to support retailers with additional traffic, including some shoppers who may not be regular visitors.

Key takeaways: 1. Make sure the offline activation/ event's awareness online is maximized because if the normal offline traffic is not enough, certainly on event day, your traffic will not be significantly uplifted. 2. Stay consistent to create a behavior: it takes months, or years to change the customers' behavior. Take eCommerce as an example, every month there would be 2-3 campaigns to remind the consumers to shop online, using different types of promotion > find your key hook deals and stay consistent.