Voici comment vous pouvez améliorer la prise de décision en matière de marketing de détail avec un raisonnement logique.

Nowadays a lot of data is available but the main point is how well we analyse it and use it, Wrong data interpretation can lead to disaster ! There are ample CRM and other tools available to capture and compile database which gives the detailed dashboard also Sometimes, Many Research agencies show goodie pictures only which leads to wrong calculation of results, so utilisation of internal stakeholders for indirect/ direct research gives better understanding of ground realities, over to that Research reports can be added as additional references. Calculated fact based approach will lead one to the right direction

Fact-based decision making are key to strategies across verticals. But before you plunge into the ocean of data - identify what you need, why, where from and how. If not, you will never able to arrive at key drivers that account for your strategies and decisions. It is also one of simplest ways to avoid analysis-paralysis.

I definitely agree with collecting customer data within a retail marketing landscape, in my opinion one of the easiest ways to collect this data is via a good loyalty system, a system that yields rewards for the client ensuring a long term relationship - over this period numerous data can be collected ensuring you can fully solve for the customers needs!

The future of any business depends on research and the data. Data analysis and interpretation is the back bone for the sales forecasting and marketing tactics. Having said that, the authenticity of the data is also to be checked upon. With the new tech tools, MR and DI have moved the dynamics of each level of business...many a times these data have also given biased and skewed results, thereby leading to wrong decision making. Therefore, having a trusted research methodology is prime requirement. Many a times, mode of mixed methodology with stratified sampling can be quite effective than an online survey..at other times online way can only help when the geographical boundaries are quite wide.

Com o relacionamento com os clientes cada vez mais digitalizados, a massa de dados coletadas na jornada do cliente é enorme. Importante mapear quais pontos da jornada (e de contato com o cliente) a empresa já tem dentro de casa e que pode servir de ponto de partida para a coleta de informações. Consolidar esses dados em uma única base é um novo passo para ter a visão única de cliente. Assim mapeamos os pontos de dores e oportunidades de melhoria nas operações.

In addition to your marketing goals, make sure to align them with the target audience’s intention. 💭 Some are shopping with a purpose to buy, some are just browsing for more information. Give them options that can match with the intention of those who are interested in your product. This helps to broaden the goals you might want to achieve.

Os dados analisados, servem de direcionamento de prioridades. Quais os pontos de maior atrito? O que isso impacta no resultado do negócio? Como relacionar os que acontece com o cliente para traçar metas para as areas de negócio e de marketing? Esses são os desafios comuns em empresas que estão iniciando a Centralidade no Cliente como estratégia

Evaluate different strategies and their potential impacts. Compare the pros and cons of each option to determine the best course of action.

The DI reports will help in fostering the gaps or the scope of improvement in the strategy to be implemented. Having clarity in the goal achievement will give us the way to think about the means to achieve them. Pros & cons need to be evaluated and calculated beforehand for better efficacy.

Atenção: não é só marketing. As causas raizes das prioridades apontadas podem estar em processos truncados dentro das áreas de negócio. Uma campanha de marketing não conserta processos internos. Atenção!

Managers need to have a vision on the possibilities of the steps that they take and their impact that may or may not arise. Building a retail strategy also involves to understand the market challenges that one can foresee. This way of analyzing will help the marketer to be able to make alternative plans when one of them doesn't seems to work.

Todas as prioridades, devem ter metas tangíveis e mensuráveis. De nada adianta uma meta ambiciosa se não é exequível! Acompanhe com indicadores que façam sentido para movimentar o ponteiro!