Voici comment vous pouvez donner un feedback efficace dans les relations publiques.

Listen first! Understand perspectives before providing feedback. Respect and collaboration flourish when everyone feels heard. Frame feedback constructively, focusing on specific behaviors. Praise strengths and gently address areas for improvement. Use clear, non-judgmental language to encourage open dialogue. Foster mutual understanding through two-way communication. Cultivate a culture of growth and excellence in Public Relations.

- Be specific, highlighting strengths and areas for improvement - Offer actionable suggestions for clarity and direction - Maintain a constructive tone, focusing on the work - Foster open communication and receptiveness to feedback - Cultivate a collaborative environment for continuous improvement

Dar retroalimentación de manera efectiva en público es una habilidad crucial para el liderazgo. En mi experiencia, es fundamental ser constructivo y específico, centrarse en el comportamiento y no en la persona, y asegurar que la retroalimentación se entregue en un ambiente de respeto y apoyo. Además, equilibrar críticas con elogios genuinos puede fomentar un entorno positivo y motivador. ¿Qué técnicas y enfoques han encontrado más efectivos otros expertos para proporcionar retroalimentación pública de manera impactante y respetuosa?

In Public Relations, effective feedback is crucial for growth and success. Begin by establishing trust; ensure your team feels comfortable and valued. When giving feedback, be specific and constructive; focus on the behaviour, not the person. Use the “sandwich” method: start with something positive, provide the critique, and end on a positive note. Encourage a two-way conversation; listen to their perspective and foster a collaborative environment. Timing is key; provide feedback promptly to keep it relevant. Set clear expectations and provide resources for improvement. Effective feedback is a powerful tool in PR—use it wisely to nurture talent and drive success.

Always go into a meeting or discussion with an open mind. Don't make assumptions first. Go in as a clean slate to listen to every single person in the meeting, and then summarize all that is said. There will be those who are more assertive, and others who are more reserved, in meetings. We need the insights from everyone. "Might" is NOT right. The quiet ones are the ones who have studied the problems more and may have good answers. As a leader, we must first be humble and listen, and allow everyone to be empowered. We must also be neutral, and not take sides, lest those who feel they are always suppressed will never truly participate with their fullest again.

Giving feedback is like using a deck of cards. You can play rummy or poker or build a castle of cards but without giving proper, specific feedback, it's like throwing the cards in air. Vague feedback doesn help anyone. Instead of saying that this is not working, one needs to tell what will work or give a direction so the other person gets specific guidance.

One measure of favorable feedback and impact is to create a task force. Measure, rinse and repeat positive strategy and delte the bad ones. Some of my clients include feedback loops in there management objects and reviews and often tied to multiple departments. I like this approach because it shows accountability.

It is important for a senior team member/manager to build a trustworthy channel so that the team member can reach out to you if and when needed. Often seniors complain that why didn't you reach out but for a person to come forward and share their feelings, there is no comfort level for the team member to speak about his/her challenges.

Effective feedback in Public Relations must include follow-up. This step shows your commitment to improvement and ongoing support. After giving feedback, check in to discuss progress, address challenges, and offer further assistance. For example: After a media campaign, you provide feedback to your team about improving content of social media posts. A few weeks later, you follow up by meeting with the team to review their latest posts. You discuss the progress they’ve made and acknowledge improvements. You also offer additional resources, like a workshop to support their continued development. This follow-up shows that you care and you are invested in their growth and ensures the feedback leads to lasting improvements.