Voici comment vous pouvez naviguer dans les objections et obtenir un salaire ou une augmentation de salaire souhaitable dans le marketing produit.

Um valor profissional está ligado diretamente ao seu engajamento e resultados que são demonstrados ao longo do tempo. Bons profissionais normalmente são raros de se encontrar hoje em dia.

When navigating objections and negotiating salary or raise in Product Marketing, emphasize the value you bring to the organization. Provide context by showcasing your contributions, such as successful campaigns, market insights, or revenue growth, demonstrating your impact on the company's bottom line. Highlight your unique skills, expertise, and market knowledge that differentiate you from others in the field. Additionally, leverage industry benchmarks and market trends to support your salary negotiation, illustrating the market value of your skills and experience. By framing your request within the context of your contributions and market value, you position yourself as a valuable asset.

I agree here. Stay professional with all negotiations. However, I feel a real win comes when you show a human being with their own uniqueness. Not details of your life but a joke or volunteer service. Human compassion wins my vote, heart, investment, etc.

Understanding market rates is essential, but remember, it's not just about the numbers. Consider factors like your experience, unique skills, and the value you bring to the table. While market data provides a baseline, showcasing your distinct contributions and potential impact on the company can strengthen your negotiation position.

Um bom valor de marketing de produto está na necessidade que precisa ser criada perante ao cliente. Um belo exemplo disse é uma oportunidade que foi criada perante ao um possível problema que inicialmente não tinha solução.

Think Beyond the Dollar Sign: Salary is just one piece of the pie! Research shows a strong link between happiness and development opportunities. Once, I countered a "no" on salary with a request for fully-funded conference attendance. It broadened my skills, boosted morale, and they got a happier, more engaged employee (win-win!). Get Creative with Sign-On Bonuses: Think signing bonus for relocation is the only option? Nope! Propose a performance-based bonus tied to a specific goal you'll crush. In my experience, it shows your commitment and aligns your interests with the company's. They get results, you get rewarded – it's a superhero move for both sides!

Nada como responder um ter a resposta de algo dentro do prazo, é como dizem "não também é resposta" melhor se antecipar ao problema do que postergar.

Sempre no "last call" manter a cabeça fria e se atentar aos detalhes. As vezes um simples "ganhamos" não significa que o projeto foi um sucesso.

Listen Carefully: Understand the objections raised by customers or stakeholders. Acknowledge Concerns: Show empathy and validate the concerns raised. Provide Solutions: Offer solutions or alternatives to address the objections raised. Highlight Benefits: Emphasize the benefits and value propositions of the product or service. Negotiate: Engage in constructive negotiations to find common ground and reach a mutually beneficial agreement. Follow Up: After resolving objections, follow up to ensure satisfaction and maintain a positive relationship. Continuous Improvement: Gather feedback and use it to improve products, services, and marketing strategies over time.

Vou citar aqui um exemplo de projeto que participei e que inicialmente não havia expectativas nenhuma de fechamento, seguindo alguns passos simples, o que era impossível virou possível: 1- Persistência 2- Ponto de vista com outras sugestões 3- Engajamento e não desistir no primeiro problema 4- Se qualificar e se colocar no lugar do cliente/usuário da solução. São passos simples que fazem qualquer desafio ser possível de resolver.