Voici comment vous pouvez négocier une augmentation de salaire lors de la transition vers un nouveau rôle de marketing produit.

As a Product Marketing professional transitioning to a new role, leverage your experience to justify your worth. Research market rates for similar positions, highlight relevant achievements (increased brand awareness, product launches), and showcase your transferable skills (communication, data analysis). Be confident, present a win-win scenario for the company, and be prepared to negotiate for a salary that reflects your value.

Leverage Industry Benchmarks: Presenting industry salary benchmarks during your negotiation can strengthen your case. Highlighting how your qualifications and experience align with or exceed these benchmarks demonstrates that your salary expectations are well-founded and market-competitive.

Land your dream product marketing role with the salary you deserve! Research average salaries for similar positions to know your worth. Quantify your past achievements with metrics to showcase your impact. Even if your experience isn't in product marketing, emphasize transferable skills that translate well. Negotiate during the offer stage, not after accepting. Practice your negotiation pitch to confidently communicate your value and desired salary. By showcasing your skills and data-driven impact, you'll secure the compensation that reflects your worth in this exciting new role.

Strategic Pause: If the initial offer is lower than expected, don't feel pressured to accept immediately. Express gratitude for the offer and ask for some time to review it. This strategic pause allows you to thoughtfully prepare a counteroffer and signals to the employer that you are serious about securing a fair compensation package.

Future Vision: Paint a picture of your potential future contributions. Outline a high-level plan or vision for the first 90 days in the new role, highlighting how you intend to apply your skills to achieve key objectives. This proactive approach demonstrates your commitment to the company's success and your readiness to make an immediate impact.

In an era dominated by AI and business process hyper-automation, emphasizing hard skills during salary negotiations is indispensable. These technical skills are not just assets but necessities, enabling you to thrive in a tech-centric environment. Highlighting your expertise in areas directly impacted by technology, such as data analytics, ML/DPL, RPA or digital marketing, shows how you align with the technological trajectory of potential employers. However, it's crucial to also demonstrate how these hard skills synergize with your soft skills. This combination is vital, as it shows you can not only manage and innovate with technology but also lead, collaborate, and adapt in a rapidly evolving AI marked workplace.

In Spain, cultural norms often make us hesitant to counteroffer during salary negotiations, as wages tend to be viewed as fixed. However, it's crucial to recognize your "value" and advocate for it if the initial offer doesn't meet your expectations. When I faced this situation, I prepared by researching industry salary standards, evaluating my PLUS Skills to present a well-founded argument for a higher salary. I approached the negotiation respectfully yet firmly, expressing my enthusiasm for the role while making it clear that I was aware of my worth and open to finding a mutually beneficial agreement. This approach not only reflects professional confidence but can also shift the norm towards more flexible salary discussions in our culture.

Non-salary benefits become a pivotal aspect of compensation, especially for those with families. In my experience, while perks like game rooms or free lunches are appreciated, they pale in comparison to the value of flexible working hours. Parents, in particular, deeply value the ability to drop off and pick up their children from school—a benefit still underserved in many Spanish workplaces. Negotiating for flexible schedules or the option to work remotely can significantly enhance work-life balance, making these benefits often more crucial than a higher salary. By addressing these needs, employers can foster a supportive and inclusive work environment that recognizes and accommodates the varying demands of their employees' lives.

It's essential to understand the full scope of the role beyond just salary expectations: Clarifying mutual expectations upfront has been crucial. This includes outlining specific responsibilities, potential career progression paths, and performance benchmarks. It’s also vital to discuss support for professional development, such as access to training , which can enhance job satisfaction and long-term commitment. Lastly, understanding the company's vision and how your role contributes to its success can provide a broader perspective and increase your alignment with the company's goals. A comprehensive approach ensures that both you and your employer have a clear, shared understanding of what the role entails and what success looks like.