Voici comment vous pouvez faire évoluer votre activité d’électronique grand public avec des stratégies clés.

Market research is not a one-time activity but an ongoing process that should be integrated into your business strategy. By continuously gathering and analyzing data, you can stay attuned to market dynamics, make informed decisions, and ultimately scale your business effectively. This proactive approach ensures that you not only meet current consumer demands but also anticipate future trends, securing your position in the market.

Product innovation isn't just about the big new ideas, I would argue that incremental innovation is just as important. Focus on the user, look for incremental improvements to your product that have a high impact on the user experience.

New entrants need to carefully consider how to balance features and offer/USP as they compete against the incumbents who have scale, and therefore pricing advantage. If the MVP from a HW perspective places you cost wise above the volume players, you need to look to brand or use cases/total product offer. Entering an existing market gives you lots of pointers, it's also allows consumers an easy platfrom to compare.

Product innovation is not just about keeping pace with the market; it's about leading it. By fostering a culture of continuous improvement and leveraging customer insights, you can develop products that not only meet but exceed consumer expectations. This proactive approach to innovation ensures your business remains agile, competitive, and poised for sustainable growth. Embrace the challenges of innovation as opportunities to enhance your products, delight your customers, and scale your consumer electronics business effectively.

There are so many brands in consumer electronics. Find your niche/target and relentlessly target and build the product for them. Finding early ambassadors/voice for your product is essential, but needs to be authentic. Soundboks from Denmark is one good example of this.

Expanding your sales channels is a strategic move that can drive significant growth for your consumer electronics business. By leveraging a mix of online and offline avenues, forming strategic partnerships, and utilizing data-driven insights, you can reach a wider audience, enhance customer experiences, and optimize revenue streams. This diversified approach not only mitigates risks but also positions your business for sustainable growth and long-term success.

Channels should support who you are trying to reach. Zound went after fashion forward and created white space by selling fashionable headphones through clothing stores. Great example of when you can profile your target consumer and what they care about, you can build channels. Clearly it always moves to scale [if sucessful] and so online / retail is something you need to plan for from the beginning in pricing structures. Many companies struggle when they move from own web sales to distribution model where there are high margin expectations, and as a new entrant retail margin expectations will be higher than the incumbent, you are a risk.

Too often I see CE companies scaling fast and focusing on product and supply pipelines with little regard to SKU and inventory control processes and strategy. That leads to operational cost problems quickly. Companies starting to scale need to make sure their Product Lifecycle and Inventory Management Processes are robust as well.