Comment pouvez-vous ajuster votre plan de lancement en fonction des commentaires des clients ?

Feedback from customers should be built into the product introduction or launch process. It should be done as part of the beta with a representative set of customers before a formal launch. That feedback should help you determine the following: -Is the pricing appropriate? -What are the key benefits of the product/feature? -What are the features that need more work? -What features were the customers most excited about? etc.

Whilst i agree with all of these points, I also exercise caution in relying too heavily on narrower customer perspectives. As we know there are many roles within the customer base - user, procurer, investment decision maker, influencer, developer, IT support etc. They influence at different times of the product adoption journey and don't always agree internally. For instance, our user may consider quality user experience is more important than price. The role with the purse strings may disagree as working to a finite budget for the organisation. It is important to understand how decision making is done within your target audience and what feedback, from whom is needed when - to ensure your product gets traction.

Be really clear about the WHY of your product or service and ensure you communicate that WHY and value message clearly. Before launching, verify and test your key messages with “friendly” customers first and then adjust if necessary. That way you have a clear narrative (and early validation) for your future customers.

To adjust a launch plan based on customer feedback, follow these steps: 1 Collect and analyze feedback. 2 Prioritize feedback based on impact and feasibility. 3 Make necessary changes to the product or plan. 4 Communicate changes to the team. 5 Test and iterate before the launch. Ensure feedback is incorporated into product improvements and aligns with customer needs and expectations.

One thing I've found helpful is advance planning of the launch adjustment based on the feedback received. - identify touch-points for getting feedback throughout the development lifecycle: prototype, mvp, beta, limited availability; - plan some time to analyze feedback and make it actionable for further stages; - not any feedback is a "gift" - prioritize based on your vision and strategy (e.g. mixed feedback from different cohorts should be addressed based on which of them is defined as target audience). The sooner you start bringing feedback into your focus the smoother the launch goes - you actually don't even feel you're adjusting or pivoting from the plan, instead you're following it and make tweaks to your product as needed.

Fully agree something that also needs to be taken into consideration is customer feedback not only on your own products / services but also your competitors. This will provide you with a full perspective of your customers expectations, needs,wants and actually what they do not want. Customer feedback also needs to be coupled up with data driven customer insights not just their thoughts but types also their personas. This way you can tweak you communication to different audiences #lakhanisview

Here are 3 practical steps you can implement to set up feedback collection: 1. Set up a public feedback portal. Tools like Canny and Featurebase can help you easily set up feedback collection. Motivate users to drive public discussions, so your users can engage and see the progress you're making 2. Automate NPS collection. Segment your users based on feature usage and measure their satisfaction. You can use tools like Amplitude to understand how they have used your product, segment them by specific feature usage, and collect feedback on how you can improve these features, as well as how satisfied they are. 3. Incentivize - offer product-driven incentive or personalized gifts as a thank you gift for helping you out.

Always think twice! In my experience people tend to look for answers from customers even for business issues that the customers are not expert in, or they rely on customer opinion when the solution requires business intelligence based on the data you already have in your systems.

Embracing customer feedback is a cornerstone of innovation when launching a product. To tap into the customer psyche, employ inventive methods like interactive polls on social media, creative focus groups, and incentivized feedback sessions. Consider launching a minimal viable product to a select user group, encouraging candid responses through gamified feedback mechanisms. After launch, analyze behavioral data and customer service interactions to iterate rapidly. This feedback loop is a catalyst for innovation, driving product enhancements that resonate with users and foster loyalty.

A product launch and introduction based on customer centered Design thinking will help ensure that across all stages of the launch process you are thinking from the perspective of the customer. You then can avoid expensive or lengthy ways to try to collect specific feedback. Instead utilising the CCD approach you undertake an anthropological approach to customer engagement. You would build collateral, copywriting utilizing customer language you have observed almost organically vs. a group of folks trying to figure this out themselves around a conference table somewhere. You can conduct these anthropological studies by joining sales/services on a few customer calls and just listening and observing as a start.

Top 3 things I normally do: 1. I try to categorize the feedback I collect. For eg. in buckets/themes - Usability, features, pricing etc. 2. Sentiment analysis, there are tools (Google them) that can help you understand if the sentiment towards your product is positive or negative. 3. Text Analysis is another, for eg. I try to filter feedback based on certain words - Licensing, pricing, price, account manager, support. This is a great start to analyze customer feedback, there are other more advanced things you can do, but let's stay with the basic package.

The most valuable feedback to a marketer (after our people) is the tremendous amount of data and information as our disposal, but it's critical to take the time to analyze the data, interpret it to derive a strategy and execute a simple to launch campaign that everyone understands and supports.

One thing I've found helpful is leveraging a multifaceted approach to analyze customer feedback. Incorporating both qualitative and quantitative methods, such as coding, sentiment analysis, and text analysis, allows for a comprehensive understanding. Personally, coding has been a game-changer, enabling the categorization of feedback types and comparison across diverse segments.

- Prioritising feedback based on the impact it will have on the overall user experience is crucial. For e.g. potential customer satisfaction, and alignment with product's goals. It will help to identify the key issues that need to be addressed and focus on those first. - Step 2 will be identifying actionable changes which means specific changes that can be made to the product. It is important to determine whether these changes are feasible within your resources and timeline. - - Step 3 would be to focus on changes that align with the product's core value proposition and address customer pain points effectively.

When sifting through customer feedback, remember that customers often suggest solutions, not the real issues at hand. Your role is to dig deeper, applying first principles to uncover the true problems they're hinting at. Don't accept feedback uncritically—customers might temper their words to be polite or, conversely, be harsh out of passion for your product. Listen closely, but strive to understand their underlying message.

We often talk about product-market fit, but as product marketers we should also be really looking at our message-market fit at the time of a launch. What benefit really strikes with this particular audience? What data do we have to support this? How can we test this message before the product is out?

1. Collect Feedback: Use surveys and interviews to gather customer input. 2. Prioritize Changes: Categorize and prioritize feedback based on impact. 3. Make Adjustments: Prioritize impactful changes and adjust messaging. 4. Update Marketing: Revise collateral to reflect improvements. 5. Engage Early Adopters: Acknowledge feedback and offer incentives. 6. Iterate Post-Launch: Be ready to make further adjustments post-launch. Adapting to customer feedback enhances your product's success and builds customer loyalty.

Test your messaging early and often with trusted friendlies. Do this in person if possible and pay close attention to body language and how they react. What questions do they ask as follow ups? How emotionally connected do they seem to the outcome you claim to solve? Adjust, rinse and repeat.

It's important when conducting research to keep an open mind, and not simply look for evidence to validate your current plans. Be ready to drop a product, reposition it in the market, change the intended audience or even change update features. Sometimes the thing that was hardest to build has the least perceived value to buyers, and what you took for granted as easy is meaningful to the user. The key is to look for meaningful patterns that will impact adoption across groups of users you hope to serve.

Adjusting your launch plan based on customer feedback means fine-tuning product features, prioritizing updates that satisfy the most crucial and frequent user demands. It also involves sharpening your marketing messages to highlight the benefits and answers your customers are most passionate about, directly addressing their main objections. Also, choose the right channels for dissemination—one that ensures the best engagement and conversion rates. React to feedback about where and how your audience wants to learn about and purchase your product. Your launch should be as responsive and flexible as the market demands, reflecting your customers' needs and expectations in real time.

We need to be agile and create a launch plan that has an opportunity to adjust as needed based on our customer requirements and pain points. And sometimes the market shifts and trends are indicators for a change in the launch strategy and execution.

Incorporating customer feedback into your product launch plan isn't just a tactical move; it's a strategic imperative. By using process control, we ensure that stakeholder communication becomes an integral part of the feedback loop. Present a clear narrative that connects customer insights to launch adjustments, highlighting how this enhances value. Utilize visuals in presentations to map the feedback-driven evolution of the plan, and facilitate a two-way dialogue in meetings, allowing stakeholders to contribute and align. This structured approach not only secures stakeholder buy-in but also reinforces a culture of responsiveness and collective ownership of the launch strategy.

Once you have identified the changes that need to be made, communicate them to your internal and external stakeholders. This includes your team, investors, and customers. Be transparent about why you are making these changes and how they will benefit customers.

When we start working on a product launch we have a date of when the product will be ready that's our release date. Work towards the ability to adjust and create a GA launch ready plan with go live readiness from the respective teams across the company.

Effectively communicating launch plan changes is pivotal for success! 🚀 In my experience, transparency is key. Providing stakeholders with a clear rationale, benefits, and implications of adjustments fosters understanding and support. Email updates and visual presentations have proven effective channels.

Adjusting your launch plan based on customer feedback involves sharpening your marketing messages to spotlight benefits that resonate deeply with your audience, addressing their main concerns directly. Optimize launch channels for peak engagement and conversion, basing your strategy on where customers prefer to interact and buy. Timing is flexible; if feedback suggests the market isn't ripe or a more strategic moment looms, be prepared to shift schedules. Here’s what else to consider: feedback is a goldmine for continuous improvement. Use it not just for launch, but as a guide for ongoing development and iteration, ensuring your product evolves in lockstep with user needs.

Implement the changes and measure the results. This will help you to see if the changes are having a positive impact on customer satisfaction and engagement. Think about: Be flexible. Things don't always go according to plan, so be prepared to make adjustments to your launch plan as needed. Don't overreact. Don't make changes to your launch plan based on every piece of feedback you receive. Instead, focus on the feedback that is most important to your customers and that will have the biggest impact on the customer experience. Don't compromise your vision. It's important to listen to customer feedback, but don't compromise your vision for the product. Make sure that the changes you make are aligned with your overall goals and objectives.