Comment pouvez-vous communiquer efficacement la raison d’être de vos décisions de conception aux parties prenantes sceptiques ?

Start with Empathy! Listen actively to stakeholder concerns. Acknowledge their doubts - build trust & respect. Then address them head-on, showing you hear and value their input.

Some skeptics just want to challenge everything. Some are valid. Answer quickly and decisively, don’t let the skeptic breed more skepticism. If you’ve gone through the proper design process you should have answers to everything. If there’s something genuine that’s been raised you need to take it seriously and come up with some quick ideas to solve the problem and not let it derail the whole concept.

Escuchar las motivaciones detrás es clave para entender sus necesidades. Crear un ambiente de confianza con una actitud empática permite que se sientan cómodos compartiendo sus pensamientos en un espacio seguro. Prestando atención plena y observando el lenguaje corporal, para captar emociones no expresadas. Hacer preguntas abiertas y reformular lo dicho asegura comprensión. Analizar el contexto y antecedentes, e identificar motivaciones y preocupaciones subyacentes, es esencial para una asesoría efectiva. Generar una comunicación bidireccional con retroalimentación continua y ajustar recomendaciones según sea necesario es vital. Documentar las discusiones y proporcionar un resumen escrito asegura claridad en el proceso de asesoría.

A combination of clear communication, evidence-based reasoning, and empathy will help. Here are some strategies to achieve this: 1. Understand Stakeholder Concerns: Take the time to understand the stakeholders' concerns, priorities, and objectives, particularly in the relevant context. 2. Use Data and Evidence: Support your design decisions with data and evidence from clinical studies, user research findings, usability test results, analytics data, and case studies. 3. Visual Aids and Prototypes: Visual aids like wireframes, mockups, and prototypes can help stakeholders better understand your design decisions. These tools make abstract concepts more tangible and illustrate how your design addresses specific problems.

Value is the love language of your stakeholders. You must speak to what they value the most. Presenting design is like sales - you must align your work with what they care about, what pain it solves, and how it improves these stakeholders' lives. 9 out of 10 times this involves attaching the right data to your design decisions. If you don't have the data, back and go get it.

Let the data speak rather than justifying the decisions to stakeholders with a lengthy note or talk . But the tip for getting consensus is building a story around starting with the problem statement and navigating through the right solution decision, which certainly eliminates any skeptism that may exist and also build up trust on future design decisions.

Leverage analytics tools to prepare quantitative data that back up your decisions. Include qualitative data/insights from research, usability tests like direct quotes or recurring themes. This combination of data can give a holistic view of the user's needs. To engage the stakeholders, use visuals like graphs, charts, infographics etc. This can make complex information simple to understand. Also, presenting numbers can make our case more compelling.

The earlier you make the case that you understand what the business is trying to do, the easier it is to make your case that they are going about it the right way, or that they need to consider alternatives that you've thoughtfully out together. You are not solving this on your own. Talk crap and no one will respect you.

- Leverage Data: Use relevant user research, market analysis, or testing results to justify your design decisions. - Visualize Information: Employ clear visuals like graphs or charts to make data more accessible and understandable. - Empirical Evidence: Ground your explanations in concrete evidence, emphasizing the empirical basis for your design choices. - Persuasive Communication: Presenting data can be more convincing than theoretical arguments, helping stakeholders grasp the rationale behind your decisions. - Support Decisions: Reinforce your design rationale with data to foster trust and alignment among stakeholders.

I make sure to lay out the metrics that directly reflect design efficacy user engagement levels, satisfaction scores, even drop-off points. It turns abstract concepts into tangible proof. Incorporate visuals like graphs and charts; they help distill complex information and make your point clearer. Remember, data doesn’t just speak; it convinces. Stick to this, and watch those skeptical looks turn into nods of agreement. Stay confident, your designs are backed by facts.

Nobody cares. Your North Star metric is what matters. Does your design contribute to that? First, you shouldn't have to show for it. If you are a designer worth your salt, you need to exude a confidence in your skill that others should listen. You must learn to be swift, fast, and get your work out in the open, and then let the feedback tell you what worked and what didn't. Failing isn't bad. Separate yourself from your work. Your job as a designer is to put out something that was better than yesterday - perfection is the enemy of good. Deliver value fast. Fail fast. Nobody has the time for anything else.

Well prototyped flows with animation(and prerecorded videos of the same) can help profoundly in : 1. Establishing clearly how the flow will render as a real life process 2. Where the product can differentiate itself in the market from other competitors through specific interactions in the demonstrated flow. The prototype (in a video recorded format) is regularly an effective means for me and coworkers at my firm to establish very clearly the intentions and benefits of any solutions that we design.

One effective way to convey our design decisions is through storytelling. Stories connect with emotions and provide a strong reason behind decisions. In an interview, demonstrating decisions through a story can be more impactful than just showing numbers or results. Connecting our story to the business context is crucial because, while art and business are different, our work ultimately serves the business. A simple and engaging story that relates to the business can effectively convey our decisions and resonate with the audience.

After understanding about the concerns that stakeholders have and the solid data we possess; Creating a narrative focused on the users is the next step. Make sure that the stakeholders understand 'why' we are doing what we are doing, then set the context by the help of the data we have which can paint a better picture. Develop a narrative around our user's journey, define the problems users face. Highlighting how the decisions that we have made solve those. Make sure that the stakeholders can relate to the story by backing it with our understanding of their concerns and business goals.

Storytelling is an effective way for me to illustrate the user's journey and the thought process behind my design decisions. I craft narratives that highlight the problems my design solves and how it enhances the user experience. A compelling story not only engages stakeholders but also helps them visualize the practical implications and benefits of my design choices. By taking them through the user's journey, I can show how my design addresses pain points and improves overall satisfaction, making the design's value clear and relatable.

Understand the overarching business objectives, such as increasing revenue, expanding market share, or enhancing brand reputation. Clarify the specific goals of the project, like improving user engagement, boosting conversion rates, or reducing bounce rates. Explain how each major design decision supports a specific business, project, or user goal. For example, if a new layout aims to increase user engagement, provide evidence that similar designs have achieved this in the past. Share examples where similar design changes have led to goal achievements in other projects or organizations.

Each design should be oriented to fulfill the object of solving or facilitating a process, an action and user experience. Thus, maintain the standard defined for the application or functionality that is intended to deliver to the target market.

Here, one need to talk about how the design decisions connects with the goals of the business and at the same time what the users, needs.

The focus on goal is to create the effective product which addresses the stake holders concern/ business need. It also help to enhance the sale and business

While designing there should be a clear goal that is the driving factor whether it be cost reduction, time saving or being innovative and new to the market. Demonstrating which it is or the multiple that may be contributing to it can be shown through metrics whether it be weight of a product. Assembly time or any other metrics that would be the important focus of the organisation or specific project.

Begin by expressing your openness to feedback and emphasizing its importance in the design process. Actively invite stakeholders to share their thoughts, questions, and concerns. Pay close attention to the feedback without interrupting. Show that you value their input by acknowledging their points. Address feedback thoughtfully. If you agree, explain how you’ll incorporate it. If you disagree, respectfully explain your reasoning, providing evidence or data to support your decision. Keep stakeholders informed about how their feedback has been addressed, showing that their input leads to tangible outcomes.

Design should not be linear, feedbacks during testing is always one thing that should extremely important when it comes to wanting to have a usable design. I like to get feedbacks as much as I can and also iterate to better suit the user needs. It more like collaboration for an effective work. As much as I am always open to feedback so I can iterate after testing, and make necessary adjustments, I always articulate benefits if my design decisions in-terms if my expertise . I explain how the design will enhance user satisfaction, increase conversion rates or achieve other relevant metrics. By explaining all this in details, stakeholders can see the value of the design from a business perspective.

Finding the right moment to ask for feedback is a crucial skill. Opening up the conversation at the correct times during a presentation or a prerecorded video can help enrich the design process and uncover any blind spots the designer might have. This approach keeps the discussion focused and prevents it from veering off into unrelated topics.

Each design, each development is designed to solve or facilitate a process. Therefore, once the implementation of the application or functionality has been carried out, or at its quality assurance stage, Need to be available to receive feedback on the quality of product or functionality delivered, in order to obtain the necessary information that will allow identifying the fulfilment of expectations or improvements that are necessary for that purpose.

1. Create opportunities for interaction: Throughout your presentation, pause at key points to invite questions or comments. 2. Use open-ended questions: Ask shareholders for their perspectives on specific aspects of the problem or solution. For example: "Based on your experience, what do you see as the biggest challenge in our current user experience?" 3. Encourage diverse viewpoints: Invite different perspectives, especially from shareholders with varied backgrounds or expertise. You might say: "I'm particularly interested in hearing from those of you with experience in different industries. How have you seen similar challenges addressed elsewhere?" 4. Create a safe space for criticism

Iterative Approach: I emphasize the iterative nature of design, explaining that initial decisions are not final and can be refined based on ongoing feedback and testing. This reassures stakeholders that their concerns can be addressed over time and that the design process is flexible and adaptive.

In baniking industry we create and offered products with attractive features for customers. This assures the concern of stake holders on time.