Comment gérez-vous les analyses contradictoires des tendances du marché des différents membres de l’équipe lors du positionnement d’un produit ?

Handling conflicting market trend analyses from different team members when positioning a product involves several steps: - Open Discussion: Encourage team members to present their perspectives collaboratively. - Find Common Ground: Identify overlapping insights and themes. - Validate Data: Verify data sources and methodologies for accuracy. - Consult Experts: Seek additional insights from external experts or industry reports. - Pilot Testing: Conduct small-scale tests based on different analyses to gather real-world data. - Decision Framework: Establish a clear framework for final decisions considering all inputs and impacts. These steps help manage conflicting analyses and make informed product positioning decisions.

To handle different Marketing information it is recommended to have an ample view of the situation, so grab all the data you can. Remember that to administer you need to monitor and measure.

Combine data from various sources to perform a meta-analysis. This statistical approach can help identify overall trends by aggregating results from different studies or reports. It provides a more robust basis for decision-making by highlighting consistent patterns across multiple datasets.

When you have data available call your team, share some information and ask their thoughts on it. Practice as much active listening as possible, people like to be heard and share their opinion. This will be great to incentivate transparency.

Bring in a neutral facilitator to guide the discussion. This can help ensure that all voices are heard and that the conversation remains productive and focused. Facilitators can also introduce structured methods such as the Six Thinking Hats technique, which encourages looking at the issue from multiple perspectives.

Communication with your team will allow for understanding of opposing data. Using something like the Six Thinking Hats concept can help you think about problems from different perspectives. When switching between the hats, you can consider various aspects of a problem and arrive at more balanced decision.

When administering different opinions and trying to find a common ground, listen, list the positives and negative points and consider what seems reasonable. The team when involved will always try to help find a mid term.

Use the common ground to create a unified hypothesis that incorporates elements from each analysis. This hypothesis can be tested with further research or small-scale market experiments. By validating this hypothesis, you can move forward with a positioning strategy that has empirical support and team buy-in.

The decisions must be as objective as possible. It requires eliminating subjectivity. Thus, decisions are only made after objective analyses, not based on thoughts and opinions. Even insights should be evaluated and validated with objective and concrete parameters.

While not everyone might fully agree with the final verdict about marketing trends, it's important to implement the strategy for which you received a hard-won consensus. Even if that new strategy is not 100% correct, implementing it ASAP allows you to tweak it later as more information is revealed or clarified. Continuously updating your marketing strategy based on newly discovered trends enables you to stay ahead of the curve and best position your product for success.