Comment aborderiez-vous un influenceur qui ne s’aligne pas sur les valeurs de votre marque lors d’un partenariat ?

If I encounter an influencer who isn't aligning with our brand values during a partnership, I would approach the situation diplomatically yet assertively. First, I would revisit our initial agreement and clearly outline the specific areas where their content or behavior is not in line with our brand's values. I would emphasize the importance of maintaining consistency and credibility in our brand messaging to our audience. Depending on the severity of the issue, I would propose solutions such as revising content guidelines or adjusting the partnership terms to better reflect our shared values. Open communication and a collaborative approach would be key to resolving the situation while ensuring that our brand integrity remains intact.

I think that brand values are non-negotiable. It's as simple as that. Brand values, brand tone, messaging system, colour palette, etc etc are as important as the Brand's logo. An influencer -or whoever, really- should not mess with that. 1. Make a complaint, better a formal one than not, and make corrections. 2. Set up a trial period (1-2 weeks), and have someone constantly monitoring the influencer and the brand's online posts (before AND after) release. 3. No change?? Kick the person out. Immediately. A brand's value system and persona did not happen overnight, it wasn't done by one person, and it wasn't done flippantly. One influencer should not be allowed to ruin/skew that.

When an influencer isn't aligning with our brand values, I find it helpful to remind them of our mutual goals and the importance of our partnership. Think of it like a dance—both partners need to be in sync to create something beautiful. I’d gently remind them that they're under a contractual agreement to deliver their best. Not aligning with our brand could signal to future clients that they might not be fully committed, potentially harming both their brand and ours. However, they can absolutely maintain their individuality and creativity, as long as it aligns with our brand guidelines. Ultimately, we want to support each other’s success, and staying true to our shared vision is key.

Building the first network of podcasts for the pharmacy profession with 100+ full time or part time hosts over 15 years has been challenging. Some of these influencers took positioning of the PPN without giving back to the network. It takes gentleness and respect even though incredibly frustrating when the host doesn't do their part of the agreement. If their values are not about unity and if the reminders don't work, I separate them from the network but keep connection with them out of respect for their position in the profession. There's many out there who are all about themselves & that makes it hard to collaborate. Don't ever BURN bridges. I have "crossed back on bridges" with people which didn't initially work & then eventually did.

Start by collecting examples where the influencer has clearly deviated. Its not always necessarily the fault of an influencer per say, sometimes the team that collaborated might have missed some important details. Next set up a meeting where you can mutually discuss each of the deviations and understand the reason why it happened. Influencer depend on your brand for their personal stability & growth and based on my experience they are willing to course correct themselves (barring few exceptions, of course). Make sure you have - 1. An MOM explaining each deviation and documented reason why it happened. 2. A written commitment from the influencer about sticking to brand's ethos and values. 3. Steps to avoid such occurrences in future.

Once the collaboration agreement is signed, you have to avoid the temptation to start running before walking. Training + guidelines about your brand, product, or service are essential, including emphasizing how the company employees and ambassadors embody the brand's values. Sharing and agreeing to the campaign objectives are of the essence, but especially make sure the influencer understands them (testing the content the influencer would develop for the brand would be an excellent way to do it). If, after all this preparation, the collaboration still needs to improve to be where you want it, go back to step 1 and reinforce the information and your expectations from the contribution and the relationship. Constant communication is critical.

If an influencer is straying from your brand’s core values, tackle the issue head-on and lay out your expectations clearly. Should their actions damage your brand’s reputation, be ready to handle it openly and professionally, and don’t hesitate to part ways if needed.

Collaborating with influencers can significantly amplify your brand’s reach and engagement, but it’s crucial to maintain a strategic and structured approach. Here are some key insights to ensure a successful influencer partnership: 1. Clear Communication Channels: Establish open and transparent communication channels from the outset. 2. Mutual Understanding of Objectives: Ensure that both your brand and the influencer clearly understand the partnership’s objectives. 3. Content Guidelines and Flexibility 4. Performance Metrics and KPIs: Define and agree upon key performance indicators (KPIs) and metrics to measure the success of the campaign. 5. Feedback Loop: Establish a feedback loop where both parties can share their insights.

Once I open a line of communication with an influencer who may have strayed from our brand values, I prioritize realigning our goals and expectations. Together, we discuss the objectives of our partnership and how their content can better contribute to these goals while staying true to our brand ethos. It's crucial to revisit and revise the terms of our agreement to ensure both parties clearly understand the expectations. This process not only helps guide the content back on track but also strengthens the professional standards of our partnership. Regularly aligning and re-aligning our goals ensures that the partnership remains mutually beneficial and our brand message stays consistent and impactful.

Ya que haya probado el producto y está de acuerdo a promocionarlo, lo mejor es que sea una opinión abierta, no coartarlo en lo que dice para que sea sincera y logre conectar con el público objetivo.

If an influencer isn't following the brand's ideas, you can: 1/ Share a Brand Guide: Explaining the brand's message. 2/ Team Up: Have a call to brainstorm ideas together. 3/ See it in Action: Maybe show the influencer real people who use the brand - consumer home visits, market visits, factory visits etc. By working together, you can create content that's both fun and reflects the brand's values!

-Developing according to market trends and preparing for any change that occurs in the market -Monitoring competitors and anticipating changes before them -Enhancing loyalty in the company among employees -Enhancing confidence in the brand through customer service or other departments -Developing, training, and motivating employees -Following up and monitoring goals Plans and make sure they go right

Once communication is open, share your brand guidelines, including mission, values, and tone of voice. This helps the influencer create content that aligns with your brand. Suggest content ideas and themes that reflect your values, encouraging the influencer to add their unique style while staying true to your principles. Dear sir or mam I hope you’re well. I’ve noticed some recent content that doesn’t align with our brand values, specifically [provide examples]. Consistency is crucial. Here are our brand guidelines, mission, and values to help align your content. Additionally, here are some content ideas and themes that reflect our values [provide examples]. Can we set up a call to discuss this further?

The thing you can do, is to give the influencer as much information as possible. Include your values, mission, brand identity and define audience. You can check content ideas together if they reflect with your brand values.

When an influencer's content misaligns with your brand values during a partnership, take a proactive approach: Share your brand guidelines, including mission, values, and tone of voice. Provide specific content ideas that reflect your brand values. Encourage the influencer to blend their style with your principles. Offer constructive feedback on misaligned content. Schedule a call to discuss concerns and brainstorm solutions. Consider revising the partnership agreement to clarify expectations. If misalignment persists, evaluate whether to continue the partnership. Remember, clear communication and mutual understanding are key to successful influencer collaborations.

Regularly review the influencer’s content to ensure alignment with your brand values. Note specific instances where the content deviates. Have a respectful conversation with the influencer, sharing your concerns and expectations.

Address misalignment promptly with a private, diplomatic conversation. Clearly outline concerns and expectations, but also listen to the influencer's perspective. Work together to find common ground, offering guidance on realigning content while maintaining authenticity. Provide resources to help them understand your brand better. If receptive, allow them to course-correct. However, if significant divergence continues, be prepared to reassess and potentially end the partnership to protect brand integrity. Remember, successful collaborations require mutual understanding and respect for brand values.

After providing guidance to influencers, I diligently monitor their content to ensure it aligns with our brand values. Watching their posts and the engagement they receive helps me gauge the effectiveness of our alignment efforts. Regular check-ins are key to maintaining clarity and consistency throughout the partnership. If I notice progress, I make it a point to acknowledge and appreciate their efforts. This reinforces the positive changes and fosters a strong sense of teamwork and mutual respect. Such recognition encourages continued alignment and dedication, which are crucial for the long-term success of our collaborative efforts.

Ya implementado la estrategia es importante monitorear el progreso del influencer, si es posible, que pueda compartir las estadísticas internas de cada posteo para poder adaptar el feedback del público objetivo.

When addressing a brand misalignment with an influencer, start by identifying specific discrepancies. Approach them with empathy in a private conversation, offering concrete examples and clear expectations. Provide support and resources to help them realign their content. Monitor their progress closely and offer ongoing feedback. Acknowledge positive changes to reinforce collaboration. If alignment remains an issue, consider reassessing the partnership respectfully.

Having a clear record of conditions, conversations, and contracts with the influencer, along with the consequences of noncompliance, is essential. It helps pinpoint what went wrong and allows you to address any missed clauses in your agreement. If issues persist, don't hesitate to be direct. However, be empathetic if there's a genuine misunderstanding or issue. Setting clear, mutually beneficial expectations from the start is key when working professionally. This is something I've learned over time, after working with many artists and managing contracts at our label. Being too "loose" can result in losses, and losses can result in your team and their families taking a financial blow too.

Building on the previous point, it's crucial to have a clear exit strategy in place. If the influencer remains unaligned despite discussions, consider: Documenting all instances of misalignment for legal protection Gradually reducing the influencer's visibility in your campaigns Preparing a public statement explaining the partnership's end, if necessary Offering a graceful way to conclude the collaboration that saves face for both parties Remember, how you handle the separation can impact your brand's reputation. Aim for a resolution that maintains professionalism and integrity, potentially leaving the door open for future reconciliation if the influencer's approach evolves.

When faced with an influencer whose content consistently fails to align with our brand values, despite clear guidelines and communication, I take firm action. I reiterate the importance of our brand alignment and discuss the potential consequences of their continued non-compliance, which might include modifying or even terminating our partnership. It's crucial to handle such situations professionally and respectfully, enforcing our brand standards while maintaining the integrity of our approach. This is firm, yet fair strategy ensures that our brand maintains its reputation, reflecting our commitment to quality and consistency.

El incumplimiento de un acuerdo es muy común y es un riesgo que hay que afrontar, a menos que se haga un contrato, es muy poco lo que se puede hacer si el influencer no está dispuesto a seguir los lineamientos. Por eso es importante conocerlo y entablar una conversación abierta.

5- Legal action must be taken in this regard, due to the influencer’s violation, approach the organization and refer to the legal department.

When dealing with an influencer who is not aligning with your brand values, it is important to try and see common ground. Reiterate the importance of your brand values and how they align with the goals of the partnership. Open up a dialogue to collaboratively find solutions that can realign their actions with your brand. This might involve adjusting the content that they are producing, changing their approach to better reflect your values, or providing additional guidance. This way, both parties can work toward a win-win situation, making their partnership solid and consistent with your brand's identity.

Its important to pick influencer with same values as your brand. Have a regular meetings, so you are on the same line and expectations. Try to provide value for the influencer and encourage him

Approach the influencer with a respectful conversation to address the misalignment and discuss your brand values. Follow the simple process! 👉Assess the Situation 👉Communicate 👉Set Expectations 👉Provide Support 👉Evaluate Continuation

Il me semble essentiel de s'assurer de l'alignement en amont du partenariat en prenant véritablement le temps de faire le point avec l'influenceur sur les valeurs clefs dès cette phase là, notamment en abordant quelques cas concrets représentatifs et susceptibles de se présenter ou qui du moins, tiennent à coeur l'entreprise pour des raisons symboliques, environnementales, politiques, sociales, etc. Ne pas hésiter à réajuster le partenariat si besoin en s'appuyant sur une écoute active pour comprendre sa vision de la situation dans laquelle il n'a pas respecté les valeurs puis lui partager la grille de lecture de l'entreprise afin de proposer un recadrage et l'impact sur le partenariat si une telle situation venait à se reproduire.