Quelles sont les meilleures façons de gérer les stocks pendant les soldes et les promotions saisonnières ?

When it comes to predicting what you’ll sell in each season, it’s not just about looking back at what happened in past years. Yes, history is important, but it’s just as critical to look at how your business is doing right now. The world changes quickly, like how so many stores went online after the pandemic. This change means more competition and different customer habits. So, when you’re getting ready for the season, make sure to consider both your past sales and what’s happening in the market today. Your competitors might be gearing up too, and what worked before might not work the same way this year, even if the demand seems similar.

- Plan your seasonal activity ahead of time.- I recommend a year if not more. - Analyze the spike in sales during the seasonal acitivity - Understand and know the inventory gaps in your historical data to make up for loss sales.

Use historical data to prevent overpurchasing stock. Also look at how your business is doing RIGHT NOW. Motor vehicle product sales went down during COVID, despite gradually increasing in the years prior, due to the external circumstances.

Forecast your demand accurately by analyzing historical sales data, market trends, and upcoming promotions. This allows you to predict the surge in demand during seasonal sales, ensuring you stock the right products in the right quantities.

Managing inventory during seasonal sales and promotions requires foresight and agility. Forecast demand accurately, purchase strategically, and prioritize fast-moving items. Leverage technology for real-time insights and offer pre-order options to manage inventory constraints. Stay flexible in marketing and pricing strategies, and foster collaboration across departments for optimal results. Continuous monitoring and post-promotion analysis ensure efficient inventory management and customer satisfaction.

Use past sell thru rates to estimate unit sales at full price and promo prices, rolled up to weekly, monthly and quarterly unit sales. Consider replenishment schedules and shipping times from manufacturers, as well as your own shipping schedules to customers during normal and peak sales periods. Set reorder points to maintain safety stock on hand or en route to account for expected orders, plus a percentage of excess inventory based on what you can store in centralized DCs, unless your vendors are willing to drop ship on your behalf. Plan to increase excess inventory, including safety stock, and adjust reorder points ahead of peak sales periods, busy seasons for your manufacturing and shipping partners, and promotional periods.

Baseado no seu planejamento de demanda e nas vendas os ajustes de níveis de inventários devem ser gerados automáticos com revisões. Contagem diária também é chave para evitar qualquer estoque fantasma.

Set your reorder points and safety stock levels carefully. Reorder points ensure you replenish inventory just in time, while safety stock acts as a buffer against unexpected spikes in demand or supply chain delays, preventing stockouts.

Reorder points are the minimum inventory levels that trigger you to replenish your stock, while safety stock is the extra inventory that you keep to prevent stockouts in case of unexpected demand or supply delays. You can use your demand forecast, lead time, and desired service level to calculate your optimal reorder points and safety stock. By setting your reorder points and safety stock, you can ensure that you have enough inventory to meet your customer demand and avoid losing sales or customers.

Using Zapier, you can automatically send emails to your production partners when your inventory levels hit the re-order point.

To make the most of your stock, you need a omnichannel platform that allows you to allocate the stock available in any of your warehouses or stores to all your digital sales channels, eCommerce and Marketplaces. This omnichannel platform should have a stock reservation system and real-time synchronization capability to avoid setting safety stocks that hinder maximizing your inventory. With an omnichannel platform that enables order allocation based on an appropriate store allocation criterion, you can fulfill all orders until gradually depleting the stock of your items, displaying only what is truly available at all times. This helps prevent stockouts, incident management, and ensures the best shopping experience.

With RFID technology, you can boost your inventory accuracy to 99% with real-time item level management. Your team could perform a c.15000 items/hr, eg. 60x quicker than with barcode.

Track your inventory in real time to maintain visibility over stock levels across all sales channels. Real-time tracking helps you respond swiftly to any discrepancies or unexpected changes in inventory demand, keeping your operations smooth during peak seasons.

Seasonal sales and promotions can increase your inventory turnover and movement, so it is important to track your inventory in real time. You can use tools like barcode scanners, RFID tags, or inventory management software to monitor your inventory levels, locations, and status. By tracking your inventory in real time, you can avoid inventory errors, theft, or damage, and optimize your inventory control and visibility.

Dados atualizados, produtos definidos como abertos para nunca perder vendas, todo o range de canais com softwares integrados em um só sistema.

Even in Seasonal sales (and maybe more than ever), RFID can reduce out-of-stock in average by 20%, giving a real-time 360° view of product availability along all the supply-chain.

Optimize your inventory layout and storage for quick picking and packing. Organizing your warehouse based on the sales forecast and most popular items during the season can reduce fulfillment times and improve customer satisfaction.

Seasonal sales and promotions can affect your inventory layout and storage, so it is important to optimize them. You can use techniques like ABC analysis, FIFO, or LIFO to categorize and prioritize your inventory based on their value, demand, or shelf life. You can also use methods like bin location, zoning, or cross-docking to organize and store your inventory based on their size, type, or destination. By optimizing your inventory layout and storage, you can improve your inventory efficiency, accessibility, and quality.

One of the easiest ways you can optimize your inventory is by re-arranging the products on your collection pages. Simple, yet affective.

Para optimizar el diseño del layout del depósito, analiza el flujo de trabajo, divide el espacio en zonas eficientes, usa estanterías ajustables, implementa tecnología de seguimiento, crea áreas ergonómicas, establece rutas claras, mejora la iluminación y ventilación, y realiza evaluaciones periódicas para ajustes continuos.

Initially, forecast demand using historical data to predict sales trends, adjusting inventory accordingly. Engage with suppliers to secure stock availability, particularly for high-demand items. Throughout the season, monitor sales and inventory levels closely, using real-time data to make quick adjustments, preventing overstock and stockouts. After the season, assess inventory performance using key metrics and gather feedback to identify areas for improvement. This cycle of preparation, monitoring, and analysis is crucial for optimizing inventory, enhancing customer satisfaction, and maximizing profitability. Efficient inventory management during peak seasons ensures business resilience and growth.

Utilize Performance Metrics: Track inventory turnover, sell-through rate, gross margin return on investment, and stockout rate to gauge effectiveness. Collect Feedback: Gather input from customers, suppliers, and staff to identify areas for improvement. Analysis and Adjustment: Analyze performance data and feedback to refine inventory strategy and address issues promptly. Continuous Improvement: Use insights gained to enhance future inventory planning and management.

Analyze your inventory performance and collect feedback after the seasonal sale ends. Review which products sold well and which did not meet expectations. Customer feedback can also provide insights into demand trends and inventory management practices for future improvements.

You can use metrics like inventory turnover, fill rate, or stockout rate to measure your inventory performance, and tools like surveys, reviews, or social media to collect your customer feedback. By analyzing your inventory performance and feedback, you can identify your inventory strengths and weaknesses, and make adjustments and improvements for the future.

Analyze Inventory Performance and Feedback Continuously. Consolidate data from sales, marketing, social media, and even weather forecasts into a robust data warehouse. Analyze performance after the season to identify areas for improvement, such as miscalculations in forecasting or inefficiencies in picking and packing. This helps refine your strategy for future seasonal events.

Amazon once experimented with delayed shipping in the middle of Christmas Sales. Not everyone ordering in the middle of a seasonal sale wants the product right away. Some are willing to delay the fulfilment for the right incentive, thereby giving you time to even out your inventory over a longer period of time.

1. Categorize products by season. 2. Stock more of high-demand items for each season. 3. Plan promotions around seasonal peaks. 4. Schedule clearance sales at season's end. 5. Monitor inventory levels closely. 6. Stay flexible and adapt based on sales data and trends.

Seasonal & Promotional Sales are the best period to clear your old season goods..plan your promotions such that you tag current season with old season goods ..A healthy balance sheet is defined by the inventory on hand..ideally you should have only 3 season goods(considering 2 seasons,SPRING and FALL). Find innovative ideas to show case the old season goods in midst of current season goods in plp pages..try to have a dedicated landing pages for these seasonal promotion with more upsell options..identify the sale thru by transfer in vs sales by location by Channel , do consolidations regularly during the seasonal sales to have full sizes in fast moving locations so you can avoid loss of sales due to broken sizes in different locations

During seasonal sales and promotions in e-commerce, effective inventory management is critical to meet demand without overstocking or understocking. Utilizing predictive analytics tools can forecast sales trends and adjust inventory levels accordingly, ensuring optimal stock availability. Implementing dynamic pricing software allows for real-time pricing adjustments to capitalize on demand fluctuations while preventing inventory surplus. Additionally, deploying inventory tracking systems with real-time updates enables seamless coordination between online and offline sales channels, enhancing overall inventory visibility and management efficiency.

Here’s what else to consider: Stay flexible and responsive. Seasonal sales can be unpredictable, with trends shifting quickly. Be prepared to adjust your inventory management strategies on the fly, leveraging technology and data analytics to stay ahead of changes and maximize sales opportunities.