Que faites-vous si votre marque personnelle en tant qu’indépendant ne gagne pas en popularité ?

In order to get on track you need to know your audience, it can't just be everyone. It's also okay to pivot if your audience has changed.

Consumers associate brands with the benefit it provides. Relook if your communication has done enough to register in the consumers minds of what benefit does your brand provide. You need consistently hammer of what does your brand do and how good it does it. And then brands will replace the generic word for that product like Pampers for diapers or Harpic for Toilet Cleaners etc etc

Il est important de définir - en premier ce que vous rechercher : une approche vitrine, une approche réseau... ou une approche inbound. Ou le plaisir d'échanger ou d'apprendre. - puis les personnes, persona ou clients/prospects que vous ciblez en fonction de ce qui précède.

Clarifying your specific goals, and the tactics you’re going to use to get there is key to maximizing your campaign effectiveness. Look in the marketplace. Figure out how to differentiate yourself. The best brands in the world, create new categories, then tout how they are the leader in this new category. The same goes for personal brands.

And goals are only part of the equation. Zoom further out and assess your overall strategy. Are you playing to participate or playing to win? And what does winning look like? You can't strategize without answering these questions first.

Proactively seek out your audience’s views on your brand through surveys, direct dialogues, or interactive social media platforms. This engagement is crucial for gathering diverse perspectives. Analyse the feedback for recurring patterns. A disparity between your brand's self-image and public perception signals a need for strategic realignment. View constructive criticism as invaluable guidance for enhancement, not as a hindrance.

Seek feedback from peers, clients, mentors, or industry experts to gain insights into how your personal brand is perceived. Pay attention to both positive feedback and constructive criticism to identify areas for improvement.

"We all need people who will give us feedback. That's how we improve”, Bill Gates. Treat feedback like a consultancy session without the hefty fees, instead of annoyance, and focus on 2 fronts: 1. Close the Perception Gap: If there's a gap between how you perceive your brand and the market's view, it's time for a strategy shift. This gap isn't just informative; it's a direct call to action to realign your brand messaging and values. 2. Embrace Constructive Criticism: Instead of shying away from criticism, welcome it as a catalyst for growth. Constructive feedback, especially when it reveals an uncomfortable truth, is often the most valuable. Use it to pivot, adapt, and evolve your personal brand.

For personal branding many times the important thing is what you do, what are your expertise, especially if you are self employee for a start up where no-one recognize the company. I would adjust my message for my personal branding into something more relatable for people like head of …. Instead of self employee.

As David Ogilvy once said, 'You cannot bore people into buying your product; you have to interest them.' If your personal brand isn't resonating, perhaps it's time to adjust your messaging. Transform from just broadcasting your capabilities to illustrating how they seamlessly fit into and elevate your audience's daily narrative. Demonstrate how your offerings weave into the everyday lives of your audience, addressing their needs and creating added value - craft your message to show how you solve real problems, making your brand not just seen but felt.

Refine your brand messaging to ensure it effectively communicates your unique value proposition and resonates with your target audience. Focus on highlighting your strengths, expertise, and the specific benefits you offer to your clients or customers.

La imagen digital como marca personal hoy en día es vital para poder transitar en el mundo de los negocios. Tu influencia debe ser notable en las redes sociables dentro de tu sector de interés. Las habilidades profesionales y personales deben destacarse y proyectarse como un producto de alta demanda, y como la opción idónea para atender las necesidades de tus clientes potenciales.

Evaluate your branding elements, including your logo, website, social media profiles, and marketing materials. Ensure consistency across all touchpoints and consider refreshing your branding to better reflect your personal brand identity and values.

What is it that you are putting out there to represent yourself and your services, and what is the feedback you are getting? Sometimes what we think is a good branding/marketing tactic may not be, and may be viewed differently by perspective buyers. Sometimes it’s hard for us to determine this ourselves, so hire a coach/PR firm that can help you!

Somos todos vendedores, claro (pelo menos entendo que todos já sabiam disso). Mas, além de vendedores precisamos ser genuinamente interessados por pessoas. Acreditar e agir com o conceito da interdependência e de que você não "é" e sim "está". Então, eu acredito que uma clara definição e criação de uma matriz de: relacionamento x influência, te ajudará a mapear melhor as pessoas que poderá te ajudar em sua evolução. Até a próxima! Abs

Expand your professional network by actively engaging with industry peers, attending networking events, participating in online communities, and leveraging social media platforms. Building meaningful connections can help increase your visibility and opportunities for collaboration.

Stay adaptable and open to experimentation. Explore new strategies, platforms, or content formats to differentiate yourself and capture the attention of your target audience. Embrace innovation as a means of staying relevant and maintaining momentum.

How about being unique? People arw fed-up with those who are not original or don't represent a view. Don't be the play it safe keep everyone happy guy/gal. This will get you nowhere. Adopt a view that you believe in no matter how controversial it might be...but stand for something.

If your personal brand isn't picking up steam, it's time to take a step back and reassess. Start by checking if your branding, content, and audience match up with your goals and values. You should refine your message next, highlighting what sets you apart and why you're valuable to your audience. Make sure this shines through clearly in everything you put out there. Keep investing in your learning journey too. Stay on top of industry trends and best practices to fine-tune your approach and stay ahead of the game. Remember, building your personal brand is a marathon, not a sprint. Stay persistent, stay true to yourself, and you will start seeing progress.

Don't hesitate to seek support from mentors, coaches, or industry associations who can provide valuable guidance and advice. Surround yourself with a supportive network of individuals who can offer encouragement and insights to help you overcome challenges.