Que faites-vous si vos présentations de marketing produit ne convainquent pas votre public ?

The most important aspect is to know your audience. You need to know who your targeted user base is, you need to know what platforms they use, what type of content they consume, and you also need to know what are the current interest of these targeted users. Do a lot of research look at the habits of your targeted user base. You need to understand the pain points of these user base. An important thing to consider is that your communication and messaging should be in their language/lingo. Avoid using technical jargons and keep it simple and easy. Most importantly, have a very clear and crisp CTA

It sounds cliche, but you get to know who you are talking to. If you are doing a 1:1 or 1:few, research your target on LinkedIn or ask the Sales Team to provide their profiles. If you are doing a 1:many, understand why they are there listening to you. But overall, demonstrate that you know what is their journey, live your customer journey and they'll trust you.

Product marketers and SaaS startups often focus too much on functionality, overlooking the importance of a problem-solving approach. They highlight specs and features, neglecting the product's real benefits and value to customers. Agile development, effective yet narrowly focused, can miss incorporating consumer behaviour insights. This is where positioning strategists play a vital role, yet they are often undervalued by SaaS startups. They can bridge this gap by emphasizing the product's value from the customer's perspective, moving beyond mere features or comparisons.

From a startup perspective, I've learned firsthand the importance of knowing our audience inside and out. By conducting extensive research and actively listening to their feedback, we've been able to refine our messaging and tailor our presentations to speak directly to their needs. While remaining flexible in our approach, we've stayed committed to our vision for our product's impact, allowing us to connect authentically with our audience.

Tailor your presentation to the audience’s needs and interests. Research their demographics, preferences, and pain points to make your message more relevant and engaging.

Make sure your message is clear and focused. Highlight the unique value proposition of your product and why it matters to your audience. Avoid jargon and use language that resonates with them

The messaging is important, but it's more important that your audience understand what you are talking about. Refrain from using buzzwords or use them at a minimum; focus on everyday language; this demonstrates commands of the technology, the message, and the problem, and it will make it easier to tell a story, to make it personal.

Imagine your presentation is a person. The core message is its heart. If your audience isn't sold, maybe the heart isn't beating strong enough. Here's what you can do: Make your point clear and snappy. Think "elevator pitch" - can you explain your idea in a short ride? Ditch the confusing words. Jargon might sound fancy, but it leaves people lost. Talk about benefits, not features. Tell a story! People remember stories, not facts. Show how your product or idea can make their lives better, and they'll be hooked.

Make sure your audience are aware of what problem the product solves. Let them know all about your offer. Sell benefit and not feature of the product.

I emphasize the importance of refining messaging to effectively communicate value. By honing in on the core benefits and articulating them clearly, startups can effectively capture their audience's interest and drive home the value proposition. Remember, while it's essential to be firm in your vision, remain open to refining your messaging based on audience feedback and evolving market trends.

Visual enhancements can greatly enhance the engagement of a PowerPoint presentation. However, there are a few things to consider when adding visuals. They should be relevant to the content (Like pictures in a storybook) colors or images should align with the PPT theme, and it's advisable to include real product images or images depicting the product's use cases wherever feasible.

Don't distract your audience with words on the slides. Use words sparingly. Otherwise, they'll be tempted to read everything on the slides. Use the visuals as hints for your talk points, it will impress your audience!

I stress the importance of visual enhancement to elevate presentations. By investing in high-quality visuals that support your narrative, startups can effectively capture and maintain audience attention. However, it's crucial to strike a balance between creativity and clarity, ensuring that visuals augment rather than overshadow the core message. Remember, while it's essential to be persistent in your vision, remain adaptable in refining your visual approach to align with audience preferences and feedback.

Capriche no visual... mas sempre busque construir um material 'clean', sem muita informação ou key visuals nos slides! Fica bonito mas atrapalha...

Practice makes perfect, right? But you are not aiming for perfection, you are not seeking an academy award, you want to transmit a message, and sometimes, you have to go off the script, YES, off the script, to engage in conversation. How do you achieve that? Simple: "Command the content". Practice as much as you can, but learn all the adjacent information and be ready to engage in a conversation. Listen to your audience. My best presentations have only required one or two slides, but then, listening to my customer, I was able to dig deep and customize my message on the spot to cover their needs and questions.

Practice your delivery to ensure you’re confident and articulate. Pay attention to your body language, tone of voice, and pacing. Rehearse in front of a mirror or with a trusted colleague to get feedback on your performance.

I've learned that practicing delivery is essential for successful presentations. By honing your delivery skills, startups can effectively convey confidence in their product and captivate their audience's attention. However, it's essential to remain flexible and receptive to feedback, continuously refining your delivery to resonate with your audience. Remember, while it's crucial to be steadfast in your vision, be adaptable in refining your presentation style to maximize its persuasive impact.

Nunca consegui 'ensaiar' uma palestra ou apresentação... além de achar um pouco ridículo (rsrs) eu sempre me atrapalho seguindo um roteiro... na minha experiência escreva alguns bullet points chave que você não pode perder, e fale com o seu coração! O seu entusiasmo irá convencer (ou não)

Product marketers and SaaS startups often focus too much on functionality, overlooking the importance of a problem-solving approach. They highlight specs and features, neglecting the product's real benefits and value to customers. Agile development, effective yet narrowly focused, can miss incorporating consumer behaviour insights. This is where positioning strategists play a vital role, yet they are often undervalued by product teams and SaaS startups. They can bridge this gap by emphasizing the product's value from the customer's perspective, moving beyond mere features or comparisons.

The world of product marketing moves fast, so you gotta be flexible with your presentations. If you give one and it falls a little flat, don't sweat it! Use what the audience told you and what you learned yourself to tweak your content, slides, or even how you deliver it. Try out different approaches to see what clicks best. Remember, the best presentations aren't just informative, they're persuasive too. So be willing to adapt and keep improving - that's the key.

Não tenha medo de obter feedbacks ou iterar, inclusive durante a apresentação... se você sentir que perdeu a atenção do seu público, pergunte a eles se entenderam o seu argumento, transpareça que você não está conseguindo comunicar o mais relevante... isso não pega mal, pelo contrário!

Engage and surprise, don't just inform! Many presentations focus solely on delivering information, neglecting the crucial element of genuine engagement. Establish authentic connections with your audience by encouraging participation, asking thought-provoking questions, and actively listening to their feedback. And, add some visual surprises! Incorporate unexpected elements like infographics, videos, or live demonstrations. Visual surprise can grab attention and hold it.

Going to give you an overall perspective - 1. Know Your Audience: Understand who you're talking to. 2. Customize Your Message: Make what you say fit what they want to hear. 3. Highlight Benefits: Focus on how your product helps them. 4. Tell Stories: Share real examples to make your points clear. 5 Use Pictures: Show graphs and photos to explain things visually. 6. Address Concerns: Think about what worries people might have and answer them. 7. Practice Speaking: Practice so you sound confident. 8. Get Feedback: Ask for advice to improve your presentations. Thank you!

Consider the power of storytelling! If your product marketing isn’t convincing your audience, focus on strengthening your storytelling. A powerful narrative emotionally connects, showing how your product solves problems and improves lives. By creating engaging stories, you’ll capture attention, generate interest, and drive action, making your presentations more impactful and engaging.

If product marketing presentations aren't persuading your audience, reassess & refine your approach.Start by understanding your audience's needs & preferences through market research & feedback.Tailor your presentations to address their pain points & highlight the value proposition of your product clearly.Utilize storytelling techniques and compelling visuals to engage & captivate your audience.Practice active listening and incorporate interactive elements to encourage participation and dialogue. Seek feedback from peers or mentors to identify areas for improvement & refine your presentation skills accordingly.Continuously iterate & adapt your approach based on audience response to increase persuasiveness and effectiveness over time.