Quels sont les principaux éléments à prendre en compte dans votre plan d’affaires ?

Key marketing considerations to include in your business plan are: 1. Target Market Analysis: Define your target market based on demographics, psychographics, and behavior. Understand their needs, preferences, and pain points to tailor your marketing efforts effectively. 2. Competitive Analysis: Evaluate your competitors’ strengths, weaknesses, strategies, and market positioning. Identify opportunities to differentiate your offerings and gain a competitive edge. 3. Value Proposition: Clearly articulate the unique value proposition of your products or services. Communicate how your offerings address customer needs and provide distinct benefits compared to alternatives.

It is all about TAM: Total Addressable Market. Now when you address your TAM to your potential investors, they do not want to see your product services will work for anyone between the ages of born and death. They also don't want to see that if you only get 1% of XYZ Market this is how successful you will be. You need to be specific and give reasons as to why they will pick you and how you are going to attract them and or connect with them in a way that you will be successful in drumming business with that specific niche. When you try to attract everyone you end up attracting no one.

Understanding customer needs is really important. Customer needs analysis helps you to boom 80% of your sales. Before applying any marketing strategies customers need analysis is must.

The best market research that can and should be done is a survey of existing and potential clients. I am not speaking of survey monkey or a similar service. I am speaking of actually speaking to real people asking specific quesitons that get emotional responses. Analytics and trends can provide low level information, while people provide your deep level understanding of what they will buy and why they will buy it. All you have to do is ask.

There once swam a shark named Arabella who had a penchant for market research. Armed with her trusty clipboard, she surveyed schools of fish, interviewed crustaceans, and held focus groups with seahorses. One day, Arabella stumbled upon a shoal of overconfident tuna. They believed their market dominance was unassailable. Arabella smirked, her dorsal fin twitching. She dove into the data, revealing hidden currents—the tuna were swimming in circles, oblivious to the changing tide. Arabella presented her findings at the Great Ocean Symposium. The tuna scoffed, but Arabella persisted. “Market research,” she declared, “is the compass that guides us through treacherous waters.” The point? Don’t be a tuna. Embrace market research. #gabenfreude

Before launching marketing efforts, it’s crucial to understand the target market and the various customer types within it to tailor our efforts effectively: 1. Quality Seekers: They focus on top-notch quality regardless of price. 2. Value Shoppers: They look for a mix of quality and affordability. Highlight the great value your offerings bring to meet their balanced needs. 3. Bargain Hunters: They aim for the lowest prices. 4. Budget Watchers: They have a strict spending limit and seek value within it. Offer clear, affordable options to align with their financial constraints. 5. Loyal Supporters: Their loyalty to your brand is unwavering. Engage them with personalized offers and loyalty rewards to reinforce their commitment.

Marketing strategy might be difficult to implement. Businesses may struggle to reach and engage target clients. With rising competition and noise, it's hard to attract clients and distinguish out. Adjusting to market and customer changes is another problem. Businesses must continually examine and change their tactics to be competitive in dynamic markets. Businesses trying to adopt comprehensive marketing strategy may also face funding limits or a lack of marketing experience. Businesses should anticipate and plan for these issues.

A marketing strategy doesn't need to be complicated. Based on the niche you have choses per your mission statement create an exact list of companies/people through research, referrals, purchase, events, etc. Ensure you have 3 uniques that set your business apart from competitors. Now visualize your business's proven process (the exact steps you take to get an exact deliverable) to provide confidence in your business model. Then exactly state your business's exact guarantee to your clients. Now contact/market to your list and use your 3 uniques and proven process to sell them and grow your business.

Suppose we name our product "The FitFocus Fitness App" FitFocus, the innovative fitness app, targets health-conscious individuals aged 18-40 with a focus on personalized workouts. Its unique selling proposition lies in AI-driven plans and real-time tracking. Here's a concise marketing strategy steps: Clear Branding: Influencer Collaborations: Freemium Model: Implement a freemium model offering basic features for free and premium subscriptions for advanced functionality. Social Media Engagement: Referral Program: App Store Optimization (ASO): Optimize app store listings with keywords, visuals, and concise descriptions for enhanced visibility. Email Marketing: Data Analytics: Localized Campaigns: Continuous Innovation:

Continuing from the Marketing Strategy, FitFocus employs a concise Marketing Mix strategy: 1. Product: FitFocus offers an innovative fitness app with AI-driven personalized workouts and real-time tracking. Basic features are free, with variable premium subscription options. 2. Price: Adopting a freemium model, FitFocus provides free access to basic features, attracting a broad user base. Premium subscriptions are competitively priced. 3. Place: FitFocus maximizes accessibility through digital distribution in major app stores. 4. Promotion: Strategic promotional efforts include clear branding, collaborations for testimonials, showcasing success stories, a referral program, email campaigns, localized marketing, and continuous innovation.

I think we should consider the SWOT analysis in the business plans to analyze the current and upcoming market condition for the investor to make sure what and how they should proceed in the market niche for the product they want to launch.

No plano de negócios, incorpore análise de mercado detalhada, identificando público-alvo e concorrência. Destaque proposta de valor única e posicionamento de marca. Defina canais de marketing digitais e tradicionais para alcance efetivo. Inclua estratégias de conteúdo e SEO. Priorize o uso de dados e analytics para mensuração e adaptação. Considere tendências emergentes, como marketing de influência e personalização.

Done is better than perfect. Sometimes, you aren’t going to have all the facts, or the perfect opportunity arising from the extensive research. Analysis paralysis is real. Sometimes you just have to make a call based on a set of ideas and assumptions. Have a go at your best bet under these parameters and then follow the impact, learn, and adjust. Stop doing what doesn’t work, and do more of what does! It can be that simple.

The following should be as well included: Sales and Distribution Channels - Explaining how the product or service will be sold and distributed to the target market. This could include online sales, retail partnerships, direct sales or other distribution methods. Customer Engagement and Retention - Discuss strategies for customer engagement and retention. This includes customer service policies, loyalty programs, gathering and responding to customer feedback. Evaluation - Define how you will measure the success of your marketing efforts. Include key performance indicators (KPIs) that will be tracked, such as website traffic, conversion rates, customer acquisition costs and return on investment (ROI).

Another key consideration to include in the business plan is competitor analysis. This involves researching and analyzing competitors' marketing strategies, products or services, target audience, pricing, distribution channels, and overall market position. By understanding competitors' strengths and weaknesses, businesses can identify opportunities for differentiation and develop strategies to gain a competitive advantage. This analysis can also help businesses anticipate and respond to market changes and customer preferences.

Marketing revolves around finance. Indeed the centerpoint of any ethical marketing program should be quality product and service. If product is good, finances will follow. Focus on core business, forget about the financial contraints. But, remember to wise with the financing.