Quels sont les signes que vous êtes prêt pour une promotion dans le marketing produit ?

Captar las necesidades que suple el producto es quizá el primer paso, posteriormente las acciones deben ser programadas teniendo en cuenta quiénes podrían participar en la estrategia, identificar los Stake holders y conversar respecto a la propuesta de valor, para que sea definida de cara al lanzamiento. Respetar los objetivos de la empresa a nivel de posicionamiento apalancada por el producto, junto a una correcta definición comercial en cuanto a los objetivos y cómo van a ser medidos. Ahí identificamos mucho mejor la audiencia y se ejecutará la estrategia que debe ser iterada teniendo en cuenta los anteriores pasos. La audiencia puede ser definida al inicio, igual se retoma después de la definición de valor para tenerlas todas en cuenta.

Your ability to craft a clear vision and strategic roadmap for your product sets you apart. You have developed a clear vision and strategy for your product, demonstrating your ability to align objectives with overall business goals and drive impactful initiatives.For instance, in my role, I developed a comprehensive product strategy that aligned with our company's long-term goals, resulting in a significant increase in market share.

Não só uma visão clara do seu produto, mas também entender a real necessidade do seu cliente. É necessário entregar uma solução que vai resolver o problema do consumidor. É gerar conexão entre marca e cliente.

> assisting product sales teams with market analysis, customer research, competitive intelligence, and industry trends > ability to clearly articulate product value to technical and executive audiences and tailor content to different stakeholder groups and hold your own during customer presentations > creating integrated plans that encompass pricing, customer segmentation, sales enablement, and go-to-market delivery to translate vision into success

The first knowledge and expertise that company have to know is about market the want to expose the product and know how to be come the first brand in top of mind of the client. If you study the client, the perception that the have and actions. You will know to impact and persuade than. The best strategy is always know with how talking to.

I've successfully collaborated with cross-functional teams, ensuring seamless integration of marketing strategies, which led to successful product launches and increased customer engagement. Your adeptness at collaborating with diverse teams and communicating effectively enhances overall productivity. Your track record of delivering consistent, high-quality work and achieving measurable results is a testament to your readiness. In my previous projects, I consistently exceeded performance metrics, driving revenue growth and enhancing brand visibility.

As a product marketer, it's extremely necessary to be proactive in seeking out collaborators from other teams. For just about any product marketing role, you'll naturally have to work with Sales, Product, Engineering, and Customer Success, but you need to know that there will almost certainly be others. There's a very good chance you'll need to have serious conversations with Legal and Finance over the course of a campaign or full product launch, too. When you own the mindset that you have to figure out and build bridges with everyone essential to your product's success, and then do the necessary work to implement this mindset, you're ready to move up.

Una vez lanzada la estrategia de debe tener una capacidad de análisis basada en datos, en las que se deben incluir la experiencia del cliente, las barreras de venta y las cuentas financieras. Esto permite regresar al equipo de producto un input claro sobre cómo mejorar el producto constantemente. Para esto es importante entender el negocio de una manera global, entender la organización y contar con un poder de negociación basado en datos. Para lograr esto se debe ser autocrítico, generar confianza con acciones medibles, escuchar a los otros Stake holders pero con escucha activa ya que la opinión de todos es importante y retroalimentan la conversación para tomar mejores decisiones y dar ideas enriquecidas.

As PMM you’re a fundamental bridge between so many business units and communication is a key for your daily work and an evidence that you’re doing your job right. Ensure you know well your counterparts and your regularly meet with them and collect feedback (positive and negative) so you aren’t surprised later on

Make sure you define your KPIs at the beginning of the year and make them realistic. It has to be a blend of high performing targets that you know are achievable. Now, if your product keeps growing and your marketing campaigns bring a positive ROI, you are set for a promotion. Just make sure you quantify all your actions, so you give plausible reason to ascend you.

Your work has to be both visible and above all, useful to your stakeholders. Collaterals, enablement materials or anything that are high-quality but unused render your contributions meaningless and are a waste of your time and your employer’s resources. A sure sign you’ve earned a promotion is when you and your output become the main go-to for sales colleagues and other collaborators for positioning and enablement support for their efforts. Track the feedback you receive and the engagement/usage stats for your initiatives.

That’s of course a key sign that you’re doing your job right but it’s also about making your team mates and peers more successful- making an impact on the entire organization to deliver products on time and with high quality and to ensure that the business makes or exceeds its numbers is a great testament to an high performing individual

You consistently deliver high-quality work and achieve positive results, demonstrating your competence and effectiveness in executing product marketing strategies and campaigns. You actively mentor and coach team members, sharing your knowledge and expertise to support their growth and development, which showcases your leadership abilities.

An employee may be ready for a promotion if they not only consistently exceed performance expectations, but also showing the RIGHT KIND IF ATTITUDE by seeking out additional responsibilities or demonstrate a strong work ethic. To determine the appropriate promotion, a manager consider their ATTITUDE first, followed by skills, experience and career goals, as well as the needs of the organization. ATTITUDE and CULTURE is something that is inbuilt whilst most of the skills can be taught / trained!

Your willingness to mentor and coach colleagues showcases your leadership qualities. Your proactive approach to seeking and embracing new challenges demonstrates your readiness for growth. I've mentored junior team members, providing guidance and support to help them excel in their roles, resulting in a more cohesive and productive team dynamic. I've eagerly taken on new projects and initiatives, even outside my comfort zone, which broadened my skill set and contributed to the overall success of the team.

El conocimiento debe ser universal, tener la capacidad de compartirlo hará que todo tu equipo sepa cómo se llega al objetivo final y la autogestión acorta el camino al éxito. Para esto debemos empoderar a otros en cuanto a ejecutar labores que quizá generan una barrera, está barrera se desmonta al darle herramientas y brindarles acompañamiento y conocimiento. Esto hará que entre todos nos apoyemos para conseguir un objetivo, el tema no es solo a nivel laboral, el preocuparse por su bienestar hace parte de, generar espacios de confianza y honestidad genera un valor no monetario a tus colaboradores. También te permite tener franqueza para incentivar responsabilidad.

The more you share your knowledge and expertise in the industry to aspiring Product Marketers or your junior colleagues, then you are working towards becoming a leader in the industry. Hence, you are ready for promotion as it gives you the privilege to be respected more in the industry.

El seguir aprendiendo hace parte de la vida, este aprendizaje debe ser afianzado con la ejecución. Por tanto sabemos que ejecutar cosas nuevas hace parte de la labor, al adoptar esta posición nos veremos expuestos a asumir riesgos, tener que timonear proyectos que no han sido ejecutados antes y que pueden generar una alta expectativa, esto se llama navegar la incertidumbre, pero esta capacidad va a sacar lo mejor de ti para mostrar tu potencial. Además genera un valor diferencial a la compañía, mismas acciones mismos resultados, así que a veces toca cambiar todo para crecer, recuerda que si creces tú, crece la empresa.

You actively seek out and embrace new opportunities and challenges, demonstrating your readiness to take on additional responsibilities and contribute to the organization's success.

Recognition for a promotion in Product Marketing often depends on a combination of your skills, achievements, and the impact you've had on the company. Here are some signs that you may be ready for a promotion in Product Marketing 1. Consistent Achievement of Targets 2. Demonstrated Leadership Skills 3. Effective Communication and Presentation Skills 4. Successful Product Launches 5. Adaptability and Learning Agility 6. Strategic Thinking 7. Cross-Functional Collaboration 8. Contributions to Marketing Strategy 9. Ownership and Accountability Remember, promotions are often a combination of demonstrated skills, accomplishments, and the impact you've had on the organization.

It is 2056. Society has collapsed in the wake of the heat death of the sun. Broken, you stagger forth from a nondescript office building in a nondescript town, your fingers numb from editing PowerPoint slides with a wired scroll wheel mouse. You just sent off the last enablement deck, but no one has replied. You look up at the building you just vacated, and realize you have just a few minutes before you have to start work on a new white paper for the website. As you start to process the surreal reality that surrounds you, a single thought springs into your brain, unbidden: “Maybe I’m finally ready for that promotion in product marketing.”

You're rocking it if you've got a clear vision and strategy for your product – it's like having a roadmap to success. If you're the maestro of collaboration and communication with cross-functional teams, you're hitting all the right notes. Next up, delivering top-notch work and results consistently – that's your ticket to the promotion stage. And if you're the mentor-coach combo, helping others shine, that's another feather in your cap. Last sign? You're a fearless explorer, always ready for new challenges – the promotion-worthy mindset. Now, to prep for that next step, dive into strategic thinking, polish your leadership skills, and keep that passion burning. It's like gearing up for a championship – you're in the game to win.

Continuously seek opportunities for growth and development, such as attending industry conferences or pursuing relevant certifications. Proactively seek feedback from supervisors and peers to identify areas for improvement and showcase your commitment to growth. Take ownership of projects and initiatives that align with your career goals, demonstrating your readiness for increased responsibility. Stay abreast of industry trends and market insights to inform your strategic decisions and maintain a competitive edge. Build strong relationships with key stakeholders and decision-makers within the organization to garner support for your advancement.

If you’re actively thriving in the face of a lot of ambiguity, you’re on your way to mastering your role. The particulars of what thriving as a product marketer looks like varies from employer to employer, but if you’re taming unnecessary complexity, you’re doing it right. Identifying workflow gaps, discerning opportunities, and building processes that streamline (or simply permit) cross-functional collaboration are the hallmarks of someone ready to be promoted.