Vos clients résistent aux nouvelles tendances des médias sociaux. Comment gérez-vous efficacement leurs objections ?

I simply explained to them that there are two ways that I can do business with them. I can either do exactly as they say, but it will decrease their results or they can choose to trust us and get maximum results. Most of the time I just explain to them that there is a bridge to gap between their knowledge and vision that they have, and the knowledge and vision that we have as a team. Usually, this gives them the open space to work with us and allow us to go out of the box and maximize the clients , while still sticking to their vision and ideas.

- Explain how the trend lines up with their goals using simple examples and past successes. - Listen to their objections and customize responses to specific issues like budget or brand image. - Suggest low-risk pilot projects to show value without a big commitment. - Provide case studies or metrics from similar campaigns to show tangible results. - Clarify that results may take time and emphasize the trend as part of a long-term strategy. These steps help overcome resistance and showcase the value of new social media trends.

Engage with concerns, educate on benefits, and demonstrate value. Address resource, audience, tech, and ROI worries with data-driven insights. Collaborate on strategy and provide ongoing support for successful implementation.

Start by listening carefully to their specific concerns or objections. Understanding whether their resistance stems from unfamiliarity, budget constraints, or fear of the unknown will allow you to address the real issue. Present data-driven insights that showcase the potential of new social media trends. Highlight case studies or metrics from other successful campaigns or industries to demonstrate the value of the new trend. Propose starting with a small budget or limited campaign to test the effectiveness of the new trend. Link the new trend directly to their business goals. If they aim to reach a younger demographic or increase engagement, explain how the trend can help achieve those objectives.

I would urge customers to express their worries and pay close attention. Recognizing their hesitations enables me to handle them more skillfully and demonstrates my appreciation for their opinions.

Knowing that you are being actively listened to goes a long way in solidifying trust when it comes to collaboration. I have learnt to never be afraid to clarify what you think you are hearing from the other person, don’t assume on anyone’s behalf, and do not try to unnecessarily impose your own thoughts. At that moment of insight, just be that space where they feel they can pour out their thoughts then you sift through the information for key highlights.

I'd encourage clients to voice their concerns and really listen. Understanding their hesitations helps me address them more effectively and shows I value their input.

Hear out your clients' concerns. Understanding their hesitation allows you to tailor your strategy and address their fears more effectively. Active listening helps build a collaborative relationship.

I’ve found that some client objections stem from very valid concerns, especially when considering industry standards, local community values, or past PR challenges. Public perception can have a lasting impact, so it’s essential to listen closely and acknowledge these concerns. Offer alternative approaches that align with both the trend and the client’s brand (or reputation). This builds trust and reassures clients that their concerns are being respected.

I'd share success stories from similar businesses that have embraced these trends. This builds credibility and shows real-world applications of the strategies I'm proposing.

📖 Share success stories: Highlight past wins to demonstrate your expertise. 🧠 Explain your rationale: Clarify the reasoning behind each trend you recommend. 🔄 Show commitment: Assure them of your dedication to their brand’s success and your flexibility in adjusting strategies.

A good starting point is presenting an accurate snapshot of the current digital landscape. Then, leverage real-world success stories from businesses similar to clients. Depending on the client, quite often it’s hard for them to refute the results competitors have achieved by leveraging social media trends. Then, slowly but surely, they start to listen. They start to trust the process.

La confianza se genera con la honestidad y con el conocimiento, para poder indicar a los clientes lo que realmente se debe hacer y lo que se puede conseguir, sin generar falsas expectativas ni exagerando en lo complicado que pueda resultar hacer el trabajo, además ir en el paso a paso juntos que que se pueda ir viendo los resultados de una forma directa, la confianza se genera enseñando y entendiendo.

Build Trust: Trust comes with consistent communication. Share case studies, success stories, and insights into how adopting new trends can improve their business outcomes. Show them the value through your expertise.

I'd present data and case studies demonstrating the potential ROI of adopting new trends. Hard numbers can be very persuasive in overcoming objections.

📊 Share case studies: Show how similar businesses succeeded with new trends. 🔍 Present measurable results: Use past campaigns to highlight the benefits of staying current. 🛠️ Use tangible examples: Real-world success stories can help overcome resistance.

Provide concrete evidence through case studies or examples of similar businesses that have seen measurable success. Highlight past campaign results to demonstrate how staying current with social media can deliver tangible benefits and overcome their resistance.

Provide data-driven results or case studies showing how the latest social media trends have positively impacted businesses like theirs. This builds confidence that the strategies you’re suggesting are grounded in reality and have a track record of success.

Sometimes you have to bring in the big guns... the proof! When clients are hesitant, concrete evidence is key. By showing measurable results from past campaigns to illustrate how staying current with trends directly impacts their bottom line. This kind of tangible proof helps shift the conversation from uncertainty to opportunity, making it easier for clients to see the potential benefits

Sometimes, no matter how much you want your clients to jump on a new trend, they aren’t ready to take big risks - and you have to respect that. In those cases, start smaller with safer, low-risk trends/video/audio and allow your client to test the waters without a significant investment, helping the client see results without being pushed too far out of their comfort zone.

I'd suggest piloting new strategies on a small scale. This low-risk approach allows clients to see results firsthand without a major commitment.

🎯 Suggest low-risk initiatives: Propose short-term campaigns or pilot programs. 💰 Minimize investment: Focus on strategies that don't require a major commitment. 📈 Show value early: Use small successes to build confidence in adopting new trends.

Run a campaign for the customer prior to payment of agreed fee. Present to the customer the results after a given time period showcasing boost in exposure, increased traffic, and profit margins.

I remember the first time I offered video advertising services through Facebook to a local restaurant. It was something completely new to them, and the experience was notably satisfying, as we managed to nearly triple the restaurant's sales with a small budget.

I'd set realistic timelines and KPIs for new strategies, ensuring clients understand that meaningful results often take time to materialize.

🕰️ Set realistic goals: Explain that results may take time and require consistency. 🌱 Promote a long-term view: Encourage clients to see trends as part of a broader strategy. 💡 Mitigate disappointment: Reinforce the value of staying ahead in social media's dynamic landscape.

- Explain the Timeline: Let your clients know that results from new social media trends might take time. Success often requires patience and ongoing effort, not instant results. - Frame as a Long-Term Strategy: Encourage them to see these trends as part of a long-term plan rather than quick fixes. This helps manage expectations and reduces the chance of disappointment. - Highlight the Benefits of Patience: Remind them that staying ahead with trends can offer significant long-term advantages, even if immediate results aren’t visible.

Following trends can also be problematic if we ignore our client's needs. As specialists, we have to identify which one will be beneficial to our client strategy. As consistency is the key to grow on most of the platforms, it is crucial to create a sustainable strategy.