Votre équipe est confrontée à une concurrence commerciale intense. Comment pouvez-vous garder le moral élevé et atteindre vos objectifs ?

Facing hard competition is an important task for sales managers to keep their teams up & efficient by applying the following: 1. Acknowledge & appreciate the efforts of your team members, to boost morale & motivation. 2. Create a positive & supportive work environment, encourage open communication & provide constructive feedback. 3. Clearly define goals & expectations for the team, & assign the responsibilities of each member to keep them focus on targets achievement. 4. Provide training & development opportunities for your team to enhance their skills & knowledge, to boost their performance, confidence & morales. 5. Create the persistence spirit & foster a sense of teamwork & collaboration among team members to face hard situation.

Uplifting and Positive feedback is so important to energize sales staff! Note even the smallest victories so they have the drive to go farther in their next sales call. This continues on as a sales tool as well. Sales reps can point out items they have recommended that are showing movement to solidify the trust they are trying to establish with customers. Empathy to their challenges is key. Listen and pivot where necessary.

The sales profession itself is positivity because Competitions will be there but how to overcome and win over the competition that is what we all need to plan well and sometimes you win sometimes you lose but even if you lose you learn something from that loss. winning is celebration however loss is learning and making yourself strong so keep motivating yourself and I recollect Great Poet Shri Maithilisharan Gupts lines in hindi "Nar ho naa Niraash karo man ko kuchh kaam karo kuchh kaam karo ,Jag main rah kar kuchh naam karo, Yeh Janam hua kis arth aho , samjho jisme yeh vayrth Naa ho" it means never be disappointed in life and always keep dong hard work , the real meaning of life is to be creative and do some extraordinary things in life.

In my experience, morale = trust & confidence. Sales is a competition. Whether B2B or B2C, there's always something or someone vying for your customers' attention. So to keep morale up, I tell my team the following; 1. Whether they are wins or losses, treat them the same. 2. Each win or loss is a learning opportunity. 3. The more info you have, the more confident you feel and the more you can trust the process, so collect data, lots of it, and make data-based decisions. 4. Always critic the process never the people e.g. what did we learn, what can we do differently 5. Take a break when you need it - mental health is everything, if you're not feel 100% it affects everything you do. 6. Finally, always give credit to the team

Competition should bring out the best in your team. I found that hiring mostly athletes to represent sports brands always creates natural competition. The big task is to focus on killing the competitors not your own teammates. I believe in creating a positive environment that attracts the best talent then guide them on how to accomplish the big goal of winning as a team as well as their individual goals. The environment has to be fun to bring out the best work in the team. I would always create friendly competition like the Top Slammer of the Week and show the entire team who the top performers were. The best performers will always want to see their name at the top of the list.

To free the team from getting influenced by the sales pitches of competition, divert their focus and energies to focus on the 6 P’s 1. Product - Acknowledging the USP of their own product 2. People - Identify key personnel in customer org who can influence. Ensure you get visibility with the decision makers and establish relationship 3. Perseverance - Increase the number of interactions and touch points within customer organisation. 4. Presence of mind - Be alert to capture information to assess the situation and take corrective actions in time 5. Proposition - Create a Value proposition, highlight differentiators and benefits in the customers business context 6. Price - Build value in customers mind for the right price you deserve

It’s very important to set strategic attainable and measurable goals that align with the overall business strategy. Reviewing the goals monthly accordingly is important to stay on track. BHAG’s are fun but must come with some action steps and be attainable within time.

Empowering your sales team isn't just about giving them a coffee mug and a pep talk. Unleash Creativity: Micromanagement stifles creativity. Empowered salespeople can adapt to customer needs, solving problems with innovative solutions. Boost Motivation: Feeling trusted and valued motivates salespeople to exceed quotas and build stronger client relationships. Happy Salespeople:Empowerment boosts morale, leading to enthusiastic, approachable salespeople and better customer experiences. Foster Innovation:Empowered teams experiment with new strategies, fostering innovation and uncovering new sales channels. Imagine your sales team as strategic partners, building relationships and exceeding goals. That's the power of empowerment!

Giving a team, the space to succeed together and fail safely is crucial for the development of themselves and their business. Transferring the decision-making to team members allows them to gain confidence in their ability to manage aspects of their workflow as well as manage their own goals.

Empowerment doesn't start or end with autonomy. I believe in empowerment with accountability, and a clear charter of Rules of Engagement for two reasons: 1. Clarity can help the team make faster decisions confidently, and not leave anything unexplored on the table. 2. Multiple scenarios via role-plays when included in the training can also contribute to a clarity and propel the team into action.

When competition is fierce, team member should be encouraged to take situational leadership with creative offering to customer which attracts customer to give preference over competition.

Algo que se suele olvidar en ventas es el reconocimiento al esfuerzo. Usualmente celebramos y reconocemos a aquellos miembros del equipo que sobrepasan sus resultados, estamos contentos con quien los consigue y solemos hacer evaluación adicional a quien no lo consigue. El reconocimiento del esfuerzo no es solapar la ausencia de resultados, y tiene mucho que ver con entender el dolor y los motivos que llevaron a ese esfuerzo que no dio resultados esperados. Me gusta recordar que: "Todos podemos tener un mal día, solo que no sea un mal mes/año"

Recognizing the inputs of your team members increases their ability to improve and enhance their performances. Where there are rewards, let the due process be established so to be fair to your teammates. Those who falls aback needs to be encouraged to do more to ensure the achievement of their goals.

One of the things we can control in the face of intense competition is how we sell against that competition. To keep morale high and keep a positive focus on achieving our targets, I've worked with my teams to sharpen their skills at developing needs that we can match better than our competition. It is far better to get out ahead of the competition in this way, making it difficult to compete on our terms and not on theirs, and it is empowering and morale-lifting when you succeed at laying figurative land mines for the competition.

Very simple find the new Customer and make them to follow the tested products and ensure the service as main product to a company to grow sustainable..

Is today’s landscape, we are faced with intense competition everywhere we turn, what sets companies and teams apart is having a clear game plan. What’s our sweet spot? What’s our unique value proposition? And which challenges do we want to take? Trying to win everything all at once won’t work, because no one has unlimited resources and time. So choosing your battles, matters, a lot!! Having a strategical plan for sales and even innovation deployments that works in tandem with those priority is key. Meaning you will choose what segments/markets you want to tackle, with what offer and what resources. This will help save the team energy, keep morale up as the hit rate will be higher & most importantly will create a purpose to the whole team.

Motivating a sales team during tough competitive challenges is not as much a motivational problem as it is a skills challenge. You will not outsell your competition by getting your reps fired up with your motivating speech. You motivate them by improving their selling skills, processes and messaging. 1st - Help improve their response to a buyer asking "Why do I want to buy from you?" 2nd - Improve their skills of selling. Work on their steps of a sales call and defining their "Identify to close" multiple stepped selling process 3rd - Improve your coaching and leadership sills so you are having more of a positive impact on all members of your team. These three steps are the best ways to help your team sell even more!

Encouraging sales team to find niche market and approach strategically but silently without making much noise can help to get first mover advantage.

Focus on what you can deliver the best at the given circumstances and how you are different from others. Try to convince how you are the best choice for them and how customer will benefit from it.