Vous visez à progresser dans le journalisme. Comment pouvez-vous exploiter les médias sociaux pour faire évoluer votre carrière ?

In the age of digital interconnectedness, journalists must actively build a dynamic online presence. Consider each social platform as an extension of your portfolio, showcasing your unique voice and expertise. Share insightful commentary on current events, engage in meaningful conversations with industry leaders, and promote your latest stories. Curate a digital footprint that reflects your passion for journalism, attracting the attention of potential employers and collaborators. Remember, a well-crafted online presence serves as a powerful tool for career advancement, amplifying your impact and reach in the ever-evolving media landscape.

leveraging social media is crucial. Start by curating your profiles to reflect your professional brand—use a clear bio, professional photo, and links to your work. Consistently share high-quality content that highlights your expertise and engages with industry conversations. This strategy isn’t just about promoting yourself but also about adding value to discussions, showcasing your knowledge, and building credibility. Your online presence becomes a dynamic portfolio, making it easier for potential employers and collaborators to discover and connect with you.

One thing that people or companies see is how you present yourself on social media. Someone can understand quite a lot about you by visiting your social media profile. They like a professional that promotes his/her job the right way, that has hobbies and interests. They create an image of you before they get to know you better. No company wants someone who parties to the extreme or cannot control themselves. So choose what you post on socials or how you present yourself out there wisely.

I harness social media by sharing my work, connecting with industry leaders, staying updated on trends, and showcasing my expertise in journalism.

I have written over 40 books - and I learnt by doing 1} Realising that what I write is for a particular market, so I had to learn to be flexible mentally. 2} So I had to study the markets/magazines/people I was writing for. 3} I studied the style and way of people I love reading did it.

The era of social networks in journalism has contributed to shaking up the ethical codes of the profession. Each subject, humanitarian cause or political position increases tenfold to its extreme. Freedom of expression was stronger when journalism was not limited to paper practices. When we talk about commitment and expertise to surf The news and debates, we must consider that the practice of media political engagement must follow new codes of ethics following the new sensitivities of new generations who want to be progressive more than conservatives of traditional practices.Engagement must then be measured sparingly, establishing the concrete target of who is the spectator.

Any social experience is a means of learning, particularly when we exercise the profession of becoming the spokesperson for society through written works and conferences. Proactivity allows the evaluation of the trend of the debate according to the cultural community around us.The expansion of journalistic skill or writing through the medium such as Linkedln is an opportunity for people in everyday life to acquire additional skills of debate and persuasive ability.Offering unique angles on sensitive subjects still opens up a dimension that is frightening in 2024 due to the receptivity of the public which is increasingly controversial and extreme.However, it is a duty to assume the activity of media information.

Not only does social media give you a great place to source stories, it also helps you with your fact-checking and cross-referencing skills. So much content on social media can be fake or old, so being able to improve your ability to spot these stories is a wildly underrated skill to have.

Show that you are out there! Post that amazing interview that you did and tell us why it was special, why we should read/ watch it. Don’t just drop a link! Whatever you do in the media industry is a tool. Be present!

Promoting work and contributions can be two-edged. We can lose the small community we maintain by sharing in an automatic and scheduled way, but without this planning we cannot become a recognized creator. In this sense, the promotion of contributions via social networks then imposes the difficult choice of sacrificing the basic networks that we initially had to extend it towards a community and spectators who choose to see us and read our contributions. The step of making our writings indispensable is a long process which is carried out with experience in the practice of social networks.

After many years of study in transnational law and legislative studies, after having written numerous academic essays, I have never experienced a greater challenge than that of networks. The evaluation comes from people from all walks of life, criticism has no rules or ethics, we don't even know if by writing a good article we will get results. But I am convinced that networks such as LinkedIn are the best possible schools to grow and prove to companies and academies that we can tame the madness of convincing the whole world that we have the shoulders to produce the content they will read in the morning in the metro, during the lunch break or in the evening to relax.

One thing I’ve found helpful is to sit and look into the soul of your reader…’date your audience’, so to speak. Talk, get to know them, understand their needs, what they like, what they want to hear. Learn about what it is that makes them want more, understand what pulls at their heart strings. Translate this into journalistic prose, sharing your words online and tailored to any platform will be melodious. Of course, great things take time, nothing is perfect, just like dating..but if it’s worth it, they’ll keep reading 😉

A few years ago, social classes did not socialize. Many leading content creators keep reminding us that today we no longer have any excuses, because thanks to Linkedln we can be the working class while being a clique away from the ruling classes. There are no limits when it comes to the deployment of networking provided that sufficiently effective strategies are deployed.the strategy of creating a strong network around yourself depends on the capacity for personal development that we apply to ourselves. What benefit do people who are high in their field have in establishing a relationship with me? What contribution or specificity can I make? What differentiation can I provide? On the other hand, simplicity and efficiency are the rules.

You never know when you'll need a contact in this country, or that sector. Not just for job progression but for future stories or content you might be writing or producing. I became great friends with a Formula 3 racing driver years ago. Years later I was writing a story about motorsport and his input was invaluable. Having a large AND varied contacts book can be the difference between you getting a bigger gig or not.