Vous êtes en conflit avec un client au sujet de la création de contenu multimédia. Comment trouver un terrain d’entente ?

By focusing on open communication, empathy, and collaboration, you can bridge differences and create media content that aligns with both your professional standards and the client's vision. Finding common ground often leads to stronger working relationships and more successful projects.

Where you and your client clash, the important thing is to listen to your client, and, instead of pitching your idea, reframe their idea and let them speak about it but with part of your reframing foreshadowing your idea and direction. Listen, reframe with your idea as well, give them a chance to respond. In other words, communicate in a nonjudgmental and open process.

En comunicación, es indispensable realizar una buena preproducción para evitar malos entendidos con clientes, y manejarse con referencias visuales para llevar un criterio estético común. Es importante interpelar al cliente para comprender su universo diegético, y lograr empatía con sus requerimientos. Si no logramos transmitir un concepto, podemos preguntar qué entendió al respecto de este tema, para reformular la información según los intereses. Por otro lado, siempre hay que aportar explicaciones llanas y otras más técnicas, adecuando el contenido a la cultura del cliente.

The essence of active listening lies in fully concentrating, understanding, and responding to your client's messages. This approach is especially effective during a negotiation, as it helps to clarify issues, build trust, and foster a collaborative environment. By prioritizing active listening, you are more likely to uncover underlying concerns and identify mutual benefits.

We brainstorm alternative solutions together, finding a compromise that meets both our needs. Keeping the conversation collaborative and focused on shared goals helps bridge gaps and ensures we move forward with a unified vision.

When discussing a project, especially one involving creative elements, it's essential to be specific about your choices. Ambiguity can lead to confusion and disagreements. Outline the reasons behind your decisions clearly and concisely.

Finding a middle ground requires balancing creativity with client expectations. While it's important to maintain your artistic vision, be open to adjustments that could enhance the client's satisfaction. Compromise doesn't mean sacrificing quality; rather, it means finding a solution where both parties feel heard and valued. Ultimately, the goal is to forge a collaborative relationship with your client. By understanding their needs, presenting multiple options, and finding a balance between creativity and expectations, you can turn potential conflicts into productive discussions.

It is crucial to have a clear understanding of the project's objectives. objectives act as the foundation upon which all creative efforts are built. They outline the desired outcomes and help in measuring the success of the project. Whether the goal is to increase brand awareness, drive engagement, or convey a specific message, defining these objectives early on is essential.