Vous êtes confronté à un influenceur qui cherche à obtenir plus de rémunération. Comment gérez-vous leurs demandes inattendues ?

Hay que tomar en cuenta el tipo de audiencia que tiene el influencer, analizarla e identificar si son afines a tu target como marca. No siempre la cantidad de seguidores es sinónimo de mejores resultados. Hay que buscar la calidad y lo que haga sentido a la marca, ya que no todos los influencers se podrán identificar con tus mismos objetivos e ideales.

When an influencer asks for more compensation, it's important to handle it openly and fairly. Firstly acknowledge their request and express appreciation for their contributions. Review their performance and the value they bring based on your agreed parameters. If their impact justifies higher compensation, try to negotiate a deal that works for both sides. If your budget can't accommodate the increase, offer other benefits like extended contracts or extra perks. Keep the communication clear and respectful, making sure they feel valued and understood while balancing the company's financial constraints.

If I were to say I would say give them the reality check, that'll put them in place. The reason why we approched the influencer is that we went through his/her profile and we already know what sort of outcome we require form this particular entity. We already have a offer, but if they want more it implies to the outcome as well and if they fail to deliver, that can impact the course of collaboration. So in a way put the pressure on the influencers. I will only state facts. This is how mostly work is done.

It's crucial to understand the connection and brand image an influencer brings to your campaign's effectiveness. If the influencer has the right audience, influence, and engagement, negotiate fair compensation. However, if their asking price exceeds your budget, discuss a long-term partnership and provide a rational explanation of how your offer aligns with market rates and allows for an effective campaign. Emphasize that management approval depends on factors like alignment with the product, influencer engagement, total budget, and more

To evaluate the worth of a creator's value, factors such as reach, engagement rate, content quality, and alignment with the brand's values are important. However, it is also crucial to assess their value in the broader cultural context. Does this talent resonate beyond the product within a cultural ecosystem, providing them with longevity in the greater landscape? This has in my opinion has greater value and can justify more compensation.

Working with influencers should be considered a true partnership, we expect great quality work which means they should feel heard, treated fairly and thus Im very much for an open conversation. Listen to their arguments for a increased fee and react in a serious matter. Wether the answer is a yes or no, always let them know why. In my opinion this is the only way to built trust in influencer collaborations and be a great brand to work with.

Engaging with an open dialogue is crucial and the most professional approach! It is important to demand that a higher payment, must add value to your business on the bottom line.. influencers have a lot of power but they have also had a lot to say, in their roles and they must also understand the importance of having a healthy business, in order to pay them.

At a brand like Converse we were able to work as a dedicated team—brand and influencer—and influencers that we sought to work with, generally truly engaged, were open with the brand an agreement was reached. If an influencer is not into it, then ultimately this will come up because the prospect is one sided and it’s either pay up or change direction.

Doing honest conversations where both parties can express their needs and concerns openly. This helps build trust and understanding. We need to be upfront about our budget constraints and business goals. This can help the influencer understand your position and be more willing to compromise.

En mi experiencia trabajando con influencers siempre es crucial el diálogo desde la primera fase de contacto, negociación y después el acompañamiento cuando están creando contenido. El feedback debe estar presente para acompañar no solo al influencer sino priorizar los objetivos de marca.

We can provide them with free products, services or exclusive access that they can use or promote. We can even propose a longer-term collaboration that provides the influencer with steady work and income over a period of time. This can be appealing as it offers security and strengthens brand association.

When facing an influencer's unexpected compensation demands, explore creative alternatives. - Offer performance-based incentives, like bonuses for exceeding engagement metrics. - Provide exclusive products or services as non-monetary benefits. - Consider long-term partnership opportunities for mutual growth. - Leverage co-branded content to enhance both parties' visibility. By thinking outside the box, you can maintain a valuable partnership without straining your budget.

Hay perfiles de influencers que son muy cerrados y mantienen sus tarifas fijas, sin oportunidad a una negociación, sin embargo es prudente saber comunicar lo que las marcas buscan a través de sus perfiles para mantener alto el compromiso del influencer como representante de marca.

Agree or Disagree folks? 👀 "Considering your brand is your baby 👶, Why are you shy to shout out that you are the mother/father or what ever of the brand 👶 ?" PREPARE TO BE AN INFLUENCER !

Consider non-monetary ways to meet the influencer's demands. This could include offering additional perks, increased visibility on your platforms, or exclusive access to new products. Sometimes, these benefits can be as valuable as money.

Very well said but ! If a brand is exploiting the influencer- Keep in mind there are millions of brands. If an influencer is exploiting the brand - Remember that there are 64+ million influencer accounts registered. 🏳️

As an influencer marketer, it's a must to know the market you're working in and what similar influencers are paid in your industry and use this information to support your case during negotiations. Open dialogue with a positive tone is a must for negotiating terms. Actively listening and finding a common ground can be helpful for creating a better understanding between both the parties.

O trabalho de um influenciador é de extrema importância, você consegue convencer alguém a utilizar um produto, fazer um curso, com uma mensagem de 30 segundos, além de você associar a sua marca com alguém agregue valor.

If additional compensation is justified, negotiate terms that work for both parties. Be clear about what you expect in return. Ensure that any increase in pay aligns with specific deliverables and measurable outcomes.

Handling unexpected influencer compensation demands: 1. Communicate openly to understand their perspective. Hear them out, then explain your position. Compromise if possible. 2. Renegotiate fairly based on performance. Adjust compensation if they exceed agreed metrics. Avoid setting unrealistic expectations initially. 3. Provide data to support your offer. Show how their compensation compares to industry standards and aligns with their influence. 4. Suggest a trial period to test a new compensation structure. Agree to revisit after 3-6 months to assess results. 5. Be willing to walk away if demands are unreasonable and you can't reach an agreement. Protect your brand's interests.

Il est possible d'inclure des attentes chiffrés en terme de vues, engagement, durée du contenu, repartage du contenu. Et surtout le ton et la manière dont l'influenceur doit parler de la marque

We need to create a content calendar that sets out when content should be delivered and published. For better support to the influencer, we must assign a primary contact person from our team to ensure consistent communication and quick resolution of questions or concerns. Setting clear expectations is crucial to ensure both you and the influencer are aligned on deliverables, timelines and mutual goals. This helps avoid misunderstandings and ensures a smooth collaboration.

Falar a verdade para o seu cliente é algo essencial, nunca minta para ele, fale a verdade sobre seus resultados e seja claro na sua negociação, não prometa o que você não vai conseguir entregar.

Nach meinen Erfahrungen ist es auch wichtig, im Vertrag ganz klar zu regeln, in welchen Zeitabständen der Influencer den Content bringen soll. All zu oft wird vereinbart, dass der Influencer zum Test z. B. vier Posts in zwei Monaten bringen soll. Hier kann es (und wird es) öfter passieren, dass der Influencer due vier Posts kurz nacheinander verfasst und dann herrscht Stille. Diese Stille führt unweigerlich zum Verlust von Likes und Followern. Also sollte eine Vereinbarung immer so, oder so ähnlich lauten: "[...] ... verpflichtet sich vier Posts innerhalb der nächsten acht Wochen zu erstellen, diese sollten im Abstand von ca 2 Wochen veröffentlicht werden. [...]"

When compensation issues come up post agreement, there are two questions that the Brand needs to address - Why is the Influencer demanding more pay and How important is the influencer? If the Brand is at fault, for example, perhaps the brief was missing critical info that caused additional feedback rounds. Or, was the creator at fault not fully reading the brief or brand guidelines. If Brand is at fault, then they should compensate the influencer. However, the 2nd question has a lot of weight here as working with Influencers should never be transactional only. Influencers talk. In fact, its why they are Influencers so Brands need to be vary careful when it comes to compensation. In such cases, be smart, not right.

Don’t immediately say no to the influencer. Say that you will go back to the client or brand and ask if there is any additional budget they could allocate to the campaign. This will show the influencer that you care about paying them what they are worth and you are willing to ask the client or brand for more money on their behalf.

Think about the long-term relationship. Weigh the influencer's potential for future collaborations against the current demands. A fair resolution can lead to a more fruitful partnership, but be cautious of setting a precedent that may lead to further demands.

If there’s a contract, and no clause in place providing bonuses for hitting specific targets, this should be a very short conversation. Brands talk too, and word of Influencers renegotiating after the fact, in bad faith, will get around too.