Vous commencez un nouvel emploi dans le commerce électronique. Quelles compétences devriez-vous vous concentrer sur l’apprentissage en premier ?

For any person working with Ecommerce having a combination of knowledge between business and technology is fundamental. When I say business I mean mainly KPI’s and ways to improve the results of your Ecommerce, like for example adding new channels, connecting with marketplaces, etc. from a tech perspective, it’s very important to know about systems and how they interact between them, because having the right architecture in place will define a significant part of your business success, like for example avoiding unnecessary connections that don’t generate any impact on your revenue

Considering the Ladder you want to climb with go up till Ecommerce Director in a MNC. I believe follow skills will push you up further to beat competition. 1. Excellent Communication and In depth knowledge of current digital/ecommerce trends. 2. Know your Tools - Backend platforms, Ecommerce platform (Magento, Shopify etc.), Project management tools (Jira), CXM platform (Sprinklr) CRM Platform(Salesforce, Zoho,Moengage, Netcore etc) 3. Business Analytics - Its all a number game in the end. Expertise in Google Analytics, Semrush, Adobe Analytics will support in providing a business outlook. 4. UIUX, Web layout, Site Display. 5 SEO and SEM 6. Digital Marketing and CRM 7. Warehousing and Logistics 8. Customer Support.

Prioritize below key skills: E-commerce Platforms: Master your specific platform (e.g., Shopify). Digital Marketing: Grasp SEO, PPC, social media, and email basics. CRM: Understand tools for effective customer interaction. Analytics: Learn data analysis using tools like Google Analytics. Supply Chain: Gain insights into logistics and processes. UX Design: Understand principles for user-friendly experiences. Payment Systems: Learn about various gateways and transactions. Product Management: Optimize listings, inventory, and stock levels. E-commerce Regulations: Stay informed about legal aspects. Customer Service: Develop skills in online support and satisfaction. Stay adaptable to industry trends for success in E-Commerce.

I would say it depends on the role one would be a playing. A technologist would start with the platforms and tools, whereas for a marketing role, Product knowledge along with SEO and Content Marketing would be relevant, and for a web designer UX/UI design would be the first skill to acquire.

Firstly, I believe that understanding your products is key in e-commerce, much like a chef knowing their recipe ingredients. Deep product knowledge lets you confidently answer customer queries and effectively market your products. Secondly, You must also recognize what makes your product unique compared to competitors. I hope this helps.

In today's environment, I would say focusing on knowing the product and data analysis are very crucial for running a successfully ecommerce business. You can then identify what tools will help you bridge the gap and improve areas identified.

I'll divide data analysis skills into two parts: a. Tools - Pick up Excel (including Power Pivot), one BI Tool (Power BI, Tableau), and learn how to write SQL codes using ChatGPT. b. Functional Expertise - Become a master in every funnel: Search to Conversion for customers Status changes from Shipment creation to Delivery, including returns, exchanges, and replacements Shipment closure to disbursement Customer 360-degree view c. Capstone projects - With this information, start analyzing a week or month's data to understand patterns and build insights. Discuss them with your seniors. You will definitely discover insights that no one had before.

Become a Data Detective: Data analysis is key. Imagine you're a detective, and every bit of data is a clue to what your customers love and what they don't. Dive into web analytics, customer feedback, and sales reports to unlock secrets to better strategies.

Data analysis is a crucial skill in today's data-driven business environment. Being able to collect, analyze, and interpret data from various sources empowers you to gain valuable insights and make informed decisions. By studying web analytics, customer feedback, market research, and sales reports, you can identify trends, patterns, and opportunities for improvement. This enables you to optimize your strategies, enhance performance, and drive business growth. Moreover, being able to communicate your data-driven findings and recommendations effectively to stakeholders is vital for garnering support and driving change within the organization.

In the world of eCommerce, data analysis is paramount. It enables informed decision-making, personalization of experiences, conversion optimization, security assurance, and competitiveness. With well-interpreted data, you can adapt to the ever-changing market and anticipate customer needs, making the difference between success and mediocrity in this sector.

Don't forget SEM (search engine marketing). SEO is not the magic bullet it used to be. The internet is maturing and most product categories in eCommerce are heavily saturated. Achieving optimal mobile Lighthouse scores and other organic SEO goals can be out of reach if the company that hired you is in need of a dramatic digital transformation or has an antiquated tech stack instead of one purpose built for speed and engaging personalized commerce CX. Have no fear, though. That is why SEM should be a high priority and not an afterthought. Many businesses forego SEO (which often entails $$$ tech investments) and put more of that money into their SEM because they realize that most DTC eCommerce activities revolve around the marketing anyway.

While SEO and content is important, I would say user acquisition is more important - these are just tools to get you there. Once you get users to a store, the best way to make money is to convert them. Once you can master the skill of user acquisition, conversions will naturally follow. Think of these as individual skills: get the users first, consistently, and then learn how to convert those users. Once you convert them, learn how to retain them. These are 3 simple principles that will always mean you move forward in your career.

A great SEO strategy can bring you customers that have intent to buy and our searching for solutions that your product offers. SEO can be divided into 1. On page SEO and 2. Off page SEO On page SEO 1. Header tags to tell robots the structure of your page 2. ensuring your Page Titles , description and keywords are key to your Product 3.Alt tags for you images to tell crawlers what those images are Off Page SEO 1. Page authority - the value a search engine assigns a Web page. The higher the value, the more likely the search engine will return the page To increase page authority you need to ensure backlinks from reputed sites to your Product. That why a great social media presence is required to drive traffic to your site

first will learn how to list an item with proper images, also the framework should be to sell and not just focus on showcasing bullet points, description etc, if your focus is on product and in selling, everything will work along, i have seen multiple small start-ups focussing only on content part rather actually going for sale, ultimately none cares, customer look at title, 2 images main features with price and click on buy now

Master the Art of SEO and Content Marketing: Think of SEO and content marketing as your magic spells for attracting customers. It's about crafting content that's not just interesting but also shows up when your customers are looking for it.

O conhecimento sobre a jornada de consumo de seus consumidores direcionará para as estratégias de UX e UI. Lembre-se que clusters de consumidores podem ter jornadas distintas dentro de sua base, portanto pense UX e UI para cenários diferentes e realize testes A/B para ter mais detalhes sobre os resultados de cada jornada. É possível, inclusive, gravar a navegação dos seus usuários durantes os testes A/B para conferir e analisar comparativamente.

In eCommerce, it's vital to focus on creating user-friendly and visually appealing interfaces for your website and mobile app. Your goal is to ensure that customers not only find your platform attractive but also navigate it effortlessly. By investing in the user experience and interface design, you're investing in customer satisfaction, retention, and ultimately, business success. Smooth navigation, clear information presentation, and responsiveness are key factors in retaining customers and driving conversions. Regular user research and testing are essential to stay aligned with evolving consumer expectations and market trends.

Design for Your Users: UX and UI design are about making your online store a place where customers love to shop. It's like being an architect and interior designer, but for digital spaces.

thinking like a customer is wisdom. Acquiring UX and UI design skills, focusing on usability, accessibility, responsiveness, and aesthetics, is vital. Utilizing tools like wireframes, prototypes, user research, and A/B testing helps create and validate user-friendly, attractive interfaces for websites and mobile apps. It's about enhancing user experiences, which is key to success.

In my experience (20+ years) I found that the best thing to improve user experience of your website is to try and buy something on your own website, using a desktop and a mobile device. Image that you need to buy a pair of shoes or jeans for yourself and try to find it, add it to cart and check out. When you do it try to take note of all the difficulties and questions you have.

You can only choose the right platform for you once you know exactly what you need and what are your main points in case of migrations. Many people say to choose the platforms you want to stay forever but I actually think that depending on the stage of your business, you should consciously choose a platform that you know you will need to change in a couple of years if everything goes right ( I’m talking about greenfield or new businesses ) One criteria that impacts very much your decision on the platform is the size of our internal team, as some platforms need more setting up than others. Other criteria are: budget, type of business ( B2C or B2B ), customization needs, scalability , etc

I would say Shopify is one the best tools you can learn as more than 4 million websites are using it already with a whole lot of network effects from the other billion dollar SaaS apps built on top of it, UI/UX agencies developing Shopify websites, marketing agencies doing performance and organic marketing, etc through which it's multiplying the number of websites using it as their base platform. Knowing that itself places you at a whole new level.

Aqui no Brasil tenho mapeado mais de 1.300 soluções de e-commerce. Conhecer com certa profundidade os principais players das soluções mais importantes para o seu negócio pode te ajudar a escolher melhor e ter ganhos importantes decorrentes das soluções escolhidas.

Here are the key skills you should focus on learning first when entering the eCommerce field: - Understanding of E-Commerce Platforms (e.g., Shopify, Magento, WooCommerce); - Learn how to communicate effectively, solve problems, and provide excellent customer experience; - Understand the fundamentals of SEO, PPC, email marketing, content marketing, and social media; - Learn to interpret sales data, Google Analytics, customer behavior, and market trends; - Learn the basic UX design principles to understand what makes a website appealing and easy to use for customers; - Team Collaboration: Learn how to work effectively with different departments like marketing, IT, and logistics. Good luck with your eCommerce journey!

Although a lot depends on the business type before choosing the platform. In India, b2b business can't ignore Indiamart while b2c businesses Amazon. In case of d2c brands, founders has to integrate all the systems and run the show themselves. Then comes the shopify to setup the business while then you deploy multiple third party tools and platform for different vertical of businesses.

It’s important to remember the basics including Ecom’s role in the consumer journey and understanding how online media drives the consumer down that path to purchase. In addition, social commerce continues to grow so I’d recommend learning how digital and ecom can work together to reach the right consumers.

A melhor forma de se destacar em uma vaga de emprego na área de ecommerce é entendendo como funciona o ciclo de uma venda e como sua capacitação e experiência vai ajudar na melhoria contínua deste ciclo para a empresa. Universo de e-commerce é dinâmico demais, é um ambiente com muitas oportunidades para crescimento. Esteja disposto a aprender novas habilidades que as melhores oportunidades aparecerão.

If you're looking for a job in e-commerce, I would highly advice you to stay in touch with current latest trends and technologies in e-commerce which is crucial, given the rapid pace of change in the industry.

I think knowing how to communicate with different stakeholders is something which is often over looked. It’s likely that you’ll need to speak with different departments or people at different levels in the business at some point, whether that’s requesting budget or requiring sign off on a project. Knowing how those people like to communicate and what is important to them will go a long way to help get what you want and also build relationships.

Understanding the customer is fundamental in decision-making, surpassing the importance of any mentioned skill. It’s crucial to identify the problem addressed by the product and define the target audience. Your web portal’s success relies on a thorough grasp of customer needs. Every aspect, from content to user experience, hinges on this understanding. Adapting the portal to suit the current audience and continuously reassessing customer behavior allows for improved future iterations aligned with evolving consumer needs. This customer knowledge enables challenging stakeholder demands and ensures alignment with customer needs. The earlier you start training comprehension of the customer the earlier you will excel at what you do.