BIRKENSTOCK

Join BIRKENSTOCK at Expoprotection 2024 in Paris from November 5-7. This premier international exhibition for risk prevention and management brings together industry leaders, decision-makers, and experts to showcase the latest market trends and innovations. At our booth, we will highlight our dedication to innovation and craftsmanship, focusing on our renowned footbed and sharing the story behind our commitment to walking as nature intended—"Naturgewolltes Gehen". Guided by our core values of function, quality, and tradition, attendees will also get an exclusive look at our latest product, the Super Birki 2.0. We will showcase tailored solutions for the HORECA sector, health care, and industry & garden professionals. 📍 Stop by our booth to connect and explore how BIRKENSTOCK can support your professional needs with solutions designed for safety, durability, and comfort. Learn more here: https://lnkd.in/eprPtgHy #BIRKENSTOCK #RiskPrevention #FootwearInnovation 

BIRKENSTOCK brought our 250-year celebration of shoemaking tradition to South America with an unforgettable event in São Paulo, Brazil. Hosted on the rooftop of JK Iguatemi, the event highlighted our commitment to craftsmanship, heritage, and innovation. Guests had the opportunity to explore exclusive pieces from our archives, including some of our most memorable designer collaborations, and preview captivating photography from the upcoming 'The Book of BIRKENSTOCK.' The evening was elevated by music from DJ Ella Candeau, while renowned tattoo artist Alessandro Pikeno offered custom tattoos on guests' favorite Birks, blending creativity with our iconic footwear. A live performance by Marina Gold added a special touch to the night, making it a memorable experience for all attendees. The São Paulo celebration not only honored our past but also underscored our ongoing growth and expansion in key markets. Obrigado, Brazil, for being part of this remarkable journey. Here’s to continuing our legacy across the globe. #BIRKENSTOCK

We’re thrilled to announce our latest collaboration: BIRKENSTOCK x Filson. Two heritage brands, one shared commitment to quality, craftsmanship, and a deep connection to nature. Our footwear roots trace back to 1774, while Filson has outfitted explorers for over 127 years. Now, we come together to present a collection designed for the modern wilderness. Inspired by the American North, we’ve paired rustic finishes with natural materials like Mackinaw wool, waxed cotton, and leather, creating three new styles that embody both brands’ legacies. Meet the collection: London Methow: A low-top style featuring an adjustable buckled strap and soft, unlined leather, allowing you to feel the earth beneath your feet. Lahti: A cozy hunting boot with a collapsible upper in Filson’s Mackinaw wool, designed for comfort and equipped with an anti-slip outsole. Skykomish: A versatile boot made with Filson tin cloth and a textured rubber mudguard, perfect for everything from city streets to mountain trails. Both the Lahti and Skykomish come with our signature Deep Blue footbed, offering a natural, barefoot-like sensation with exceptional support. The BIRKENSTOCK x Filson collaboration launches today on filson.com, 1774.com, and at select global retailers. Step into tradition, quality, and adventure with us. #BIRKENSTOCK #BIRKENSTOCK1774 #Craftmanship

Celebrating 250 years of shoemaking excellence, BIRKENSTOCK marked a milestone in Thailand with an unforgettable event on Bangkok's iconic Song Wat Road. At the heart of the celebration, Play Art House came alive with the "Walk This Way" exhibition by renowned photographer Henry Leutwyler, showcasing BIRKENSTOCK's journey from its first shoes to exclusive fashion collaborations. The multi-sensory experience captivated guests with varied textures, aromatic scents, and nature-inspired sounds—bringing the craftsmanship behind our iconic footwear to life. Over 20 local shops along Song Wat Road joined the celebration, transforming the historic street into a vibrant scene of photogenic spots, perfect for capturing memories. Special guests Off-Jumpol Adulkittiporn, Force-Jiratchapong Srisang, Aokbab-Chutimon Chuengcharoensukying, and Proud-Oranicha Krinchai brought even more excitement to the event. Here’s to 250 years of heritage, craftsmanship, and innovation! #BIRKENSTOCK #Thailand #Heritage

We’re thrilled to announce the opening of our first retail store in Chengdu, China marking a significant step in BIRKENSTOCK’s global growth strategy and establishing a direct retail presence in Greater China. This store opening reflects our commitment to deepening our connection with local consumers and expanding our footprint in this key growth market. Located in Taikoo Li, the vibrant heart of Chengdu, the store embodies our core values of function, quality, and tradition while embracing the spirit of the region. The design features locally sourced red Sichuan sandstone and bamboo—symbols of resilience and harmony, representing Chengdu's iconic bamboo forests. A central bamboo tower and handcrafted details, including leather and woven bamboo elements, celebrate the beauty of Chinese craftsmanship throughout the space. Following the success of our Shanghai pop-up in May, the new Chengdu store provides an immersive experience where customers can engage with our shoemaking heritage, innovation, and commitment to foot health. Visitors can explore the latest Fall/Winter collection, featuring iconic styles and exclusive pieces, such as the limited KYOTO TRADITION sandal from our premium 1774 line. Join us at our Chengdu store to experience BIRKENSTOCK in a whole new way. Relax and connect with nature at our pop-up outdoor area from October 17–20, and don't miss our upcoming shoe care workshop on November 9. 📍 Location: Shop 2212, 2F, Taikoo Li, Chengdu #BIRKENSTOCK #Chengdu #StoreOpening

We celebrated the launch of our Care Essentials collection in style with a series of pop-up foot spa events, delivering the ultimate pampering for the feet. Our journey took us across the globe—from Paris and London to Japan and Singapore—where guests were treated to our BIRKENSTOCK Signature Foot Massage and got up close with the natural, nourishing ingredients behind our products. Each city had its own unique vibe—from soothing outdoor footbaths in Japan to a fun scent bar experience in Singapore. It was all about relaxation, rejuvenation, and giving the feet the care they deserve. But the fun doesn’t stop there—we’re just getting started. We’re bringing the BIRKENSTOCK foot spa experience to even more locations. Where should we go next? Let us know in the comments. Discover our range of products and find out more here: https://lnkd.in/eatb9pfj and on our website: https://lnkd.in/eY3P7N4G #BIRKENSTOCK #CareEssentials #Innovation

We’re excited to announce the opening of our brand-new pop-up boutique at Singapore’s iconic ION Orchard. This launch marks another milestone in BIRKENSTOCK’s growth journey as we expand our presence in Southeast Asia, offering our premium-quality footwear to a broader audience. Located in the heart of Singapore’s most prestigious shopping destination, our new boutique is open until August 2025 and brings the unique experience of the House of BIRKENSTOCK to a new setting. Visitors can explore our latest collections, including the exclusive Autumn-Winter 2024 range, and iconic styles like the ARIZONA, GIZEH, and MADRID. And for those looking for something truly special, this location will be one of only three stores in Southeast Asia to carry the highly coveted BIRKENSTOCK 1774 collection, including our latest collaborations with some of the world’s most celebrated designers. Come visit us at: 📍 B1-32 ION Orchard, 2 Orchard Turn, Singapore 23880 #Birkenstock #StoreOpening

We’re excited to introduce the newest addition to our product range: BIRKENSTOCK Care Essentials! Building upon 250 years of orthopedic expertise and shoemaking tradition, we proudly present the ultimate Foot Care line—a self-care collection designed to help everyone not only WALK but also CARE as nature intended. Each BIRKENSTOCK Care Essentials product embodies our core values: Tradition: Honoring a rich legacy of caring for feet, from our pioneering footbed to our Care Essentials line. Function: Every product is crafted to support active lives with innovative formulas that enhance every moment of care. Quality: All our products are COSMOS Natural Certified and made in Germany (except the Pumice Stone, produced in the EU). Discover our range of products and find out more here: https://lnkd.in/eatb9pfj and on our website: https://lnkd.in/eY3P7N4G #Birkenstock #BirkenstockCareEssentials #FootCare

We’re excited to announce that something new is coming to BIRKENSTOCK on October 1st! Building on our rich heritage of orthopedic expertise, we’ve developed the ultimate addition to our product range—enabling you to care for what moves you. Made in Germany, for your everyday. Can you guess what’s launching next? 👀 Stay tuned and be the first to discover our latest innovation by following us here: https://lnkd.in/dh3G8Eh2 #Birkenstock #NewLaunch #ComingSoon

In honor of 250 years of shoemaking tradition, BIRKENSTOCK proudly presents the Kyoto Tradition sandal—a limited edition release of just 250 pairs, each crafted to celebrate our rich heritage and unwavering commitment to quality. The Kyoto Tradition sandal embodies centuries of craftsmanship, starting with our signature footbed, baked from cork harvested from trees over 200 years old. Wrapped in premium deerskin leather, tanned at Kolesch, Europe’s oldest tannery, the sandal showcases an all-natural tanning process that has been perfected since 1723. Using the Altsämisch method—relying solely on salt, water, and fish oil—Kolesch creates soft, durable leather free from chemicals, perfectly suited for the elegant upper with an embossed hook and loop strap, individually engraved from 1 to 250. At the core of this exclusive design is BIRKENSTOCK's iconic footbed, reflecting our dedication to function, quality, and tradition. Sustainably harvested cork ensures each sandal is as comfortable as it is enduring. The Kyoto Tradition sandal is available now in Europe at 1774.com and select stores and will launch globally later this month. Join us in celebrating our storied legacy and stay tuned for more unique releases that honor our past and look to the future. #BIRKENSTOCK #BIRKENSTOCK1774 #Tradition