Boucheron

Boucheron recently hosted a High Jewelry event in London, offering guests a unique, immersive, and interactive experience into the Maison's rich history and one of its most iconic creations: the Question Mark. The event centered around 'The Great Enigma', challenged guests to uncover hidden Question Mark necklaces within the venue. Attendees embarked on a journey through Boucheron's past, interacting with five characters based on significant figures from our Maison’s history: the Heir to Lady Curzon, Frederic Boucheron, Freda Dudley Ward, the Maharaja of Patiala, and the Countess of Castiglione. Each character presented clues leading to the discovery of a Secret Room, where Question Mark creations were safely kept. We're thrilled to have offered our guests this innovative and engaging way to experience Boucheron’s universe and look forward to creating more. #Boucheron #HighJewelry #London

Boucheron's Quatre Experience arrives in Tokyo As we continue celebrating the 20th anniversary of our iconic Quatre ring, Boucheron is thrilled to unveil its latest ephemeral boutique in Tokyo from the 5th to the 20th of October. Located in the famous Omotesando Cat Street guests can expect a full Quatre experience: explore the collection's history, try on iconic designs including 2024 novelties, discover Quatre High Jewelry creations and innovative capsules, and many more surprises. Address: 6-14-2 JINGUMAE SHIBUYA-KU TOKYO  Opening hours: Monday – Sunday: 10:00am-20:00pm #QuatreIs20 #Boucheron #Tokyo

If you could encapsulate one memory for eternity, which one would it be? For Claire Choisne, our Creative Director, it is the infinite sound of waves. Today, we are proud to unveil our new Innovative Capsule, "Quatre 5D Memory“. A never-seen-before creation that encapsulates the memory of water for several billion years within our iconic ring, preserving it for future generations. This unique sound was developed in collaboration with IRCAM-Centre Pompidou, renowned for its expertise in acoustic research and musical creation. The audio was then engraved within the ring using a cutting-edge data storage process known as 5D memory that makes it possible to encode, for billions of years, immense quantities of information. A technique invented by Peter Kazansky, Professor at the University of Southampton and the Chief Science Officer of Sphotonix. Glassomer®, an innovative silica glass material, allowed us to recreate our iconic Quatre ring. Once again, with this time(less) capsule, we prove our commitment to pushing the boundaries of jewelry. * About the Boucheron x IRCAM – Centre Pompidou collaboration Sound design by IRCAM-Centre Pompidou Sound design: Roque Rivas Sound engineering: Oscar Ferran Sound design artistic direction: Emmanuelle Zoll Production coordination: Raphaël Bourdier. #Boucheron #CarteBlancheHighJewelry #5DMemory

This weekend Maison Boucheron is opening the doors of its historic home at 26 Place Vendôme for the 41st edition of the French Journées Européennes du Patrimoine. Visitors are invited to embark on a guided tour of the iconic Hôtel de Nocé, home to Boucheron since 1893, offering an exclusive journey through 166 years of history. The experience includes privileged access to the Maison’s private library and a rare glimpse into its archives, showcasing seldom-seen heritage pieces. Led by the Heritage Director, the tour concludes with a unique opportunity to meet Boucheron's artisans, who demonstrate the intricate craftsmanship behind the creation of a jewelry masterpiece. #Boucheron #JEP2024

To mark our arrival in the United States, we were thrilled to host an innovative, immersive event in New York. We were excited to welcome an array of guests, including Japan Brand Ambassador Mina, Brand Ambassador Alexa Chung, along with the face of the Maison Anja Rubik, Gwyneth Paltrow, Colman Domingo, Hailee Steinfeld, Cole Sprouse, and Ari Fournier. A milestone occasion, the evening also included a special performance by Grammy Award-winning artist Leon Bridges. During the event, guests discovered a unique four-stage experience showcasing the pillars of Boucheron's creative heritage: Couture, Innovation, Style, and French art de vivre. The journey began with a discovery of Boucheron’s couture roots, featuring never-before-seen archive pieces in the U.S. Next, innovation took center stage through the new Carte Blanche High Jewelry collection, “Or Bleu.” The experience continued with a celebration of the 20th anniversary of the iconic Quatre ring. Finally, guests immersed themselves in the French art de vivre in a winter garden, echoing the enchanting Jardin d'Hiver at 26 Place Vendôme. #Boucheron #BoucheronInAmerica

We are thrilled to announce Boucheron's expansion into the USA, opening a new chapter in our history. But did you know that our connection with America dates back to our very founding in 1858? The story began as early as 1865, when our first American clients traveled to Paris and discovered the Boucheron name. This connection grew stronger over the decades, with Boucheron participating in major US exhibitions, including World Fairs in Philadelphia (1876), Chicago (1893), and New York (1939). In 1903, Louis Boucheron took a significant step by opening our first New York office to maintain close relations with American clients. Throughout our history, we've had the privilege of adorning America's greatest families, including the Mackays, Vanderbilts, Astors, and Goelets, who became loyal Boucheron clients. Our appeal extended beyond high society to the world of Hollywood. Iconic stars like Elizabeth Taylor, Rita Hayworth, and Marlene Dietrich all adorned themselves with Boucheron pieces. From those first transatlantic clients to our Madison Avenue boutique, Boucheron's story has been intimately intertwined with American history. As we embark on this new chapter, we're thrilled to strengthen these long-standing ties and continue our shared narrative. #BoucheronInAmerica #Boucheron

We are very happy to welcome Mina as our new Japan ambassador. Mina's unique style and audacity perfectly embody the spirit of Boucheron. Her journey as an artist and her determination as a young woman is truly inspiring. Boucheron looks forward to this new adventure together. #Boucheron #Mina #TWICE

Boucheron's Quatre Experience Arrives in Shanghai As we continue celebrating the 20th anniversary of our iconic Quatre ring, Boucheron is thrilled to unveil its third ephemeral boutique in Shanghai from July 27th to August 11th, 2024, located on the historic Yuyuan Road. Guests can expect a full Quatre experience: explore the collection's evolution, try on iconic designs including 2024 novelties, discover Quatre High Jewelry creations and innovative capsules. Address: 1018 Yuyuan Road, Changning District, Shanghai Opening hours: Monday – Sunday: 10:00am-8:00pm #Quatreis20 #Boucheron #Shanghai

This year, the Creative Studio reinterpreted Boucheron's High Jewelry icon, the Question Mark necklace, by creating a reversible design. The necklace, with a simple gesture, allows the wearer to change styles. Two creations in one, like two facets of the same personality. After a long development process, our workshops succeeded in designing an innovative system that introduces reversibility to this creation, which was born in 1879. #QuestionMark #Boucheron

In 1879 Frédéric Boucheron breaks free from traditional jewelry-making, creating the Question Mark necklace. At that time, getting dressed required assistance. This clasp-less creation, named after its flexible shape, was the first High Jewelry necklace that women could put on by themselves, without needing assistance. The Question Mark has since then become the High Jewelry icon of Boucheron - it has been reinterpreted into many different designs over time. #QuestionMark #Boucheron